Jeremy Weisz 4:16
Yeah, that’s a good question. So I’ll say my belief is if you have a business, you should have a podcast period. Okay. Well, you have a website for your business. Of course you would. And there’s a lot of podcasts. There’s a lot of websites out there, it doesn’t matter. Right. So podcasting is a Swiss swiss army knife right. So it is content marketing. It is SEO is relationships. It is all of those things in one and so now what I would say Rolando is who it’s not for someone and this someone would say to me I don’t like talking to you probably shouldn’t do a podcast but I would still say to someone from your company like talking to people, then they could do it for your company. You don’t have to do it or I don’t get energized by it. It really drains my energy. Find then find someone else at the company to do it. But it doesn’t have to be you if that if the thought of it sounds daunting and terrible, then yeah, then don’t do it if you don’t think it’s fun, you know, but what I set out to create over a decade ago, which was I just wanted to show up, have the conversation and run my business and not worry about all the other details. So essentially, we’ve, that’s what we do for other companies is I did it for myself, because that’s what I wanted, I just wanted an easy button and just show up and not worry about all the minutia. But I would say if you don’t like talking to people in the sound of it doesn’t excite you that I still push back, I still have clients, I know that there may be a little bit introverted, but they know I shouldn’t be doing this. And it steps out of their comfort zone. And even when we’re working with some people, we will record episodes for them with them about their thought leadership, which it shouldn’t be the founder of the company or CEO, coming from that talking about that the vision of the company and about the company. So even if they don’t want to show up for the day to day interviews, they should participate and do some and it’s valuable for the company.
Dave Kelly 6:07
I’m sure I have a question. Is there any company or I should say, is there any industry that’s maybe too mundane or boring? That couldn’t benefit from having their own podcast? Yeah. You know what, I love
Jeremy Weisz 6:23
the mundane and boring. To be honest with you. We have companies that we have companies that are in the pest control business. They have a podcast, real rubber seals, they have a podcast, just the most random niches you’ve heard of have a podcast and because it’s not like people think of it as most common question I get is how do we get downloads and subscribers and these aren’t for mass consumption, right? I said, I say these people, if you get a million downloads, if you get 10 million downloads, it doesn’t matter. Like for your business like you, they’re serving a niche, right. And those people in that niche, care about this stuff. I just had a interview last week, and I don’t have approval to say their name, but they’re in the natural gas industry. And we are talking about some regulations in the industry. If you heard this Dave of you’d be like, you may fall asleep, okay. But the people in this industry, this is really important information. It’s stuff that they want to know and need to know to run their business, so they don’t get fined in their business. So it’s really not for mass consumption, right. So even if it serves a couple 100 people in that industry, it’s doing its job, and it’s doing it’s supposed to do,
Dave Kelly 7:38
I would think working with people in those types of industries, like the pest control, for example, we’re in a media world audio video, when we were getting ready for this, there was a lot of setup, how do you get over? Or how do you assist folks that their technology, timid, they don’t know where to start? And they may let it overwhelm them? Did you help them overcome that?
Jeremy Weisz 8:00
Yeah, and we try and keep a keep as simple as possible. You guys are experts in this in what you guys do. So to plug what you guys do, I’ve purchased stuff from your company, and you guys have just rock solid, amazing customer service, and you really know what you’re talking about. And, but I try and keep it as simple as possible. So like, I know, we plug your website, these people can buy equipment from your website, and they should what’s the best website for you guys that people should check out?
Rolando Rosas 8:28
They could go to global-teck.com.
Jeremy Weisz 8:31
Okay, yeah, I keep go. You can go there, buy your equipment, you can get lots of amazing stuff. But I keep it simple. If you have a USB mic, and you have zoom, you’re good to go. Now, years ago, I was using Skype. And I was doing video a years ago, it was not as easy as now there was no zoom and feel like what Skype, how do I set up an account? Now everyone’s used to using zoom. So literally, you can be all in with a Zoom account and a USB mic. A lot of times Dave that used to be a question that we would get more of, but now there’s 80 year olds on zoom with their grandkids. And so I’m used to using Zoom now they’ve been forced to That’s true. So it’s actually not come up as much lately.
Dave Kelly 9:18
It has become the norm in the past two and a half, two and a half years. And for us being hardware providers, it’s really opened up the door to having more relationships with more people in new types of industries that maybe normally we wouldn’t have had that reach. But the limitations of being locked down and needing to be able to communicate better, has been very eye opening for generations of people or users user groups that haven’t had to get exposed to it in the past. So I pick up exactly what you’re laying down there.
Jeremy Weisz 9:50
You have a joke around if you’re watching the video, you’re looking at Rolando setup it looks beautiful and amazing. And you can see Dave’s mic and my I say listen YouTube Have the setup for $150. Not crazy. I wish I don’t try and make it complicated. It’s you get a USB mic and zoom, you’re good to go.
Dave Kelly 10:09
That’s good. So you’ve removed that you’re just helping you remove that barrier right away.
Jeremy Weisz 10:15
Exactly.
Rolando Rosas 10:16
And so what you’re saying is, it sounds like the barriers of entry for podcasting are very low today, compared to several years ago when you were starting in 2010, or in the early 2000s. And, but even though the barriers of entry are low, and you’re saying everybody can have a business, and that has a business should have a podcast, how much time and effort really should somebody put in? Is this something that if I get into podcasts, should I get better at speaking should I be, I’m not a public speaker, but maybe I should get better at being comfortable at speaking with other people? How much time a week do I need to devote to this thing? What would you say to somebody that maybe is at that beginning of the journey and contemplating going into this?
Jeremy Weisz 10:59
Yeah. And I think the reason, questions people asked me about technology, or set up or down subscribers, or time really goes into the case of, that’s not why people quit, by the way. And if you look at the podcasts out there of whatever, 10 years ago, five years ago, and now, I don’t remember the exact stats or came out with them. But something like, let’s just say it’s 85%, maybe more than that of podcasts out there, and they quit doing it, or they quit doing it after five episodes. I don’t know the exact stats, so people can check it. But yeah, the point is, it’s short. And the reason is, it’s not about the setup, it’s not about the it’s about making sure it makes sense for your business. And again, I’m only talking if someone has an actual business behind it to make it work. So you’re saying, How much time do I spend on it? Yeah, if someone is it’s delivering value to their network in their business, it’s making sense. And it’s great content, which is serving their potential clients, it’s serving their potential for partners, or current referral partners and their current clients. Someone will never stop doing it because they’re actually serving their business. So how much time was let’s say someone’s lifetime value of their client is 10,000 $20,000. If I go if you got a client, one client a month, how much time would you spend doing it? Or if you got a referral partner, three referral partners this year, that lead to six referrals, how much time you spend doing it. And here’s the argument I make. Rolando is these are people you should be talking to anyways, it’s not like you have to carve out another 10 hours a week, right? So if you do one episode a week, like I do two to three episodes a week and a half for almost a decade. But these are people I want to be talking to, these are people I have on my calendar anyways. So it’s not like I have to carve out another 10 hours a week. But let’s say you did one episode a week, can you carve out an hour and a half a week to jump on a conversation, most likely, you’re probably already having that conversation, it doesn’t have to be a huge investment in time. And even if it was, I argue it’s worth it. Because these are people in your network that you want to be featuring, and you want to be talking to or let’s say you and Dave are talking, and you’re talking about the latest and greatest technology and setup, this is something that your potential clients will consume. And then without you even having to talk to them, they’re like, Oh, these people know they’re talking about this product sounds cool, I’m gonna go buy it. But at a minimum, you know how much time if you want to be spending an hour and a half a week. Again, I do research on people ahead of time. So I’m spending a little bit more. But if I have two to three episodes a week, then maybe I’m scheduling spending five to seven hours a week on it, but in my mind is the most important time, I have to connect with and learn about some of my greatest relationships.
Rolando Rosas 14:01
You alluded to, it’s not about the views. If you’re doing it in this fashion, where you’re really providing value inside your business and your experiences as a business. Then, in leveraging those relationships, how have you found the best way for folks to get those guests you have some golden geese, maybe that you’re trying to go after? Or some folks that you just know, at arm’s length or somebody else? How do you approach those people to get them on your podcast? You can have that conversation and start building those relationships?
Jeremy Weisz 14:33
Yeah, that’s a great question. I think the first thing we do with because listen, anyone can talk into a mic and publish it online. How does it fit into the business? So really, we focus in on the full strategy. So usually we’re doing before we even launch a show. We go through and construct a six to 12 month plan for that podcast and what that looks like and how it’s going to serve the business itself. The first step of that is what you meant which is a very important step, which is create a dream 100 list. Okay, now we brainstorm under 17 different categories with someone. And it’s more like a dream 200 300 or more. But this is I have no episodes. I’ve never done this before. People have like trepidation on reaching out to people. But I tell people listen, it’s super easy. Let’s not overcomplicate it, there’s something called your cell phone. And you have contacts in the cell phone. And the people we work with, they’re not new be to business. They’ve been in business for 510 2030 years. They have amazing connections. And you guys have amazing connections in your cell phone. I tell them like let’s scroll through. And there’s people that are amazing guests in their cell phone. Super simple, or in their Facebook group, Facebook network or LinkedIn network already. And those people respond within five minutes and say, Yeah, I’d love to do this with you. Right? When you reached out to me, I didn’t ask how many? What’s the story? Like, how many views did you have, like subscribers? Like we have a relationship? I’m like, Yeah,
Rolando Rosas 16:13
let’s do it. And right. guests that have asked that question. They want the press kit, and they want to know how many followers that we have on this platform versus that we’ve had that before?
Unknown Speaker 16:22
Yeah. And here’s the thing when people ask that really what they’re asking is they don’t care about your viewers so much. They care about social proof, right? So if someone if I tell someone working with if someone responds back with that, either they’re a PR person because they need to report back to the their client, but the client themselves are reaching out directly usually don’t get those questions if it’s a PR person there may be needing to justify that to someone else. But the person reaching out to the self with a really asking is, give me the social proof of why should come on the show, which I provide that like when I send an outreach message or cold outreach message to someone let’s say I read someone’s book, right. Let’s say I had Chris Voss on the podcast, on INspired INsider, if you’ve heard of Never Split the Difference, the book, Fantastic book, I listened to an audible mic, this guy would be amazing. Reached out cold outreach. I never said Donald subscribers, if you ask me, right now, hold on, I don’t even know like I can’t tell you. But I provided enough social proof in that email. This is copywriting really social proof and emails that say, Whoa, okay, this is worth my time. So I can cite other people is social proof. Like what social proof? Can you use other people you’ve had on the podcast, I’ve had the co founder of Pixar and p90x. But let’s say you’re just starting, you don’t have any guests. Right? You still have social proof in the companies you’ve worked with. Right? So we’ve had partnerships with Plantronics, and this and Samsung, and we’ve worked with them for over 20 years. And here’s some of the products and people and we’ve been in business for this amount of time. So there’s always social proof with the companies you’ve worked with the partnerships you’ve had in the past the years in business, and then you don’t want to cold outreach to the most important people right when you’re starting the show anyways. So you want to get people under your belt. So you get a few and this goes into we did an episode on the podcast on the five different types of episodes I believe everyone should be creating for their podcast, okay. Okay, one of those type of episodes is authority episodes, right? People who are maybe big in the industry, and it’s it, listen, I’m sure. There’s people huge in a niche industry that you and I have never heard of. But if you mention them in that industry. People are like, Oh, my God, how did you get that person? And if you’re in that niche, usually you probably know people in that particular industry. An example is I had a someone mentioned another guest. And here’s another thing when you have guests on, they’ll mention other resources and people. And so that leads to your next potential interview. So the people you have on lead to more great guests for the company.
Rolando Rosas 19:09
Right. So 100% we had that happen last summer when we were getting, we’re starting to get going on our podcasts. And we had one guest Steve Cadigan of He’s a former LinkedIn, HR Exec. And he enjoyed himself so much. I say, Hey, do you think you have a couple of folks that you hear? Sure. And we got three more guests off of his appearance on our podcast. So 100% You’re right. Yeah. Yeah, I’m Betty
Dave Kelly 19:33
and like minded individuals, and we had a chance to learn so much from him. So Steve Cadigan, author of Workquake, and fantastic read, if you haven’t checked that out, but it’s the what are we calling it the great work migration?
Rolando Rosas 19:47
That’s what he calls it migration.
Jeremy Weisz 19:49
But that’s a good point. I guarantee you, the people that you reached out to either you reached out to you and said, Hey, Steve mentioned you or Steve introduced you, not one of them asked you how many Download subscribers are asked you for a media kit. They’re like, the trust gets transferred. And you’re like, Oh, your friend of Steve’s. Let’s do this.
Rolando Rosas 20:11
Oh, yeah, absolutely. Actually one of the guests said that it’s almost word for word of what you said, if Steve is good with that I am too. And I trust Steve. So, you know, so people
Jeremy Weisz 20:21
are worried about that question off the bat right around there, like, how do I get guests, and I’m sorry, if I make it too simple, but it’s not overly complicated. You have a network of people that you could ask and know that neck network leads to other people, and you can still do cold, cold email or outreach on LinkedIn. To get someone you just have to provide enough social proof that is enticing and make it personal and have some fun with it. So
Rolando Rosas 20:49
no doubt, Hey, Jeremy, I want to change directions a little bit. Because now we’re talking about people. And people like hearing other people. That’s why we have podcasts. And so over the years, you’ve been doing this for over a decade now who stands out to you, you’ve interviewed so many wonderful guests, I’ve seen that you interviewed the president of Nordstroms. You, I’ve seen that you talked to folks at Atari, the founder of believes the founder of Atari, so many wonderful guests that I’ve seen other of your other podcasts as well. I have some that I’ve liked that I’ve seen on your show, but who would you say the top two or three that really wowed you? Or what you learned some fascinating or some eye opening that they came out as a result of that?
Jeremy Weisz 21:31
Yeah, it’s a great question. I think that overall, when I think about some of the guests I’ve had, it centers me to hear some of these big companies, everyone’s heard of their companies, and they went through the same struggles as everyone else. You mentioned Atari, right? I remember like certain stories from these interviews, he talked about how Steve Jobs offered him for $50,000 a percentage of Apple. I forgot what it was. Maybe it was like 30% of Apple or maybe $30,000 for 50% of Apple those $50,000 for whatever it was 30% Apple or whatever it was, he turned it down. I don’t know what that’d be worth today. Oh my god, I’m and and the co founder of Pixar, like hearing the stories of Steve Jobs and George Lucas and the struggle they had to get this Pixar off the ground that technology wasn’t there. And you think, Oh, it was a smashing success. But the struggle to raise money so they can keep going is amazing. And then Tony Horton I Tony Horton of p90x and he talked about, again, he sold hundreds of millions of dollars of p90x and but I remember him going from driving from cross country because he wanted to be a trainer to from I think it was Pittsburgh to California. And he the way he made his food and rent money was he was a street mime. So he put his head on the street and do miming to make his food and rent money. And that’s just a humbling thing to hear from someone, you always picture them as always. They’ve always been successful. But I love hearing the stories of just people they put their legs on or their legs on their pants on one leg at a time. And it’s humbling to hear and it’s almost like therapy for me for entrepreneurship, because you hear they struggled. And they had hard times. Okay, I can do it too. And but one sticks out. Rolando like, yeah, a lot of companies people have never heard of that I’ve had on the podcast. And I remember Chris out the gate. I check him out. I think there should be a movie made of him someday. I don’t know. You can’t make this stuff. But just the perseverance and what I learned from that interview with him is just to not take things for granted. So his parents died when he was young from HIV. He was living in a village in Africa had to take care of his siblings from like a young age. I don’t know if he was eight or nine or something. And just going to and from the just to get fresh water was a task and he started to nonprofits a for profit won a lottery in the village to go to the US graduated from Berkeley got his PhD at Berkeley. But when he went on the plane, he had shoes for the first time he was 18. And when he got on the plane to go front to the US for the first time. Someone handed him a bottle of water on the plane. And he said God descended from the Heavens because he’s used to walking hours pumping the well for hours walking back and someone just hands him a bottle of water on a play. And so it just to me, it makes me think of I should appreciate the little things and the small things not take things for granted as much. Because I do take that for granted at all. There’s a faucet over here that has clean water that could drink whenever I want.
Rolando Rosas 24:48
Yeah, Gary Vee Gary Vaynerchuk talks about we in this world. America, a lot of Western countries suffer from first world problems, and you remind me of something. Back in college, I went to the Ukraine It just it’s come full circle. We I was there when it first broke off from Russia. And I was there a month doing an archeological dig the day I got back. And I went to the supermarket here for the first time in the US, I started crying, I was overwhelmed. I really was overwhelmed. Because while we were there for a month in the Ukraine, I mean, there was really not hardly anything to eat. We were having borscht soup bread that you could literally kill somebody with because it’s so hard and stale. And one kind of soap that was available, we couldn’t shower every day. And like you said, running water. It’s precious to have that just whenever you want it on demand, but then to walk into the supermarket. And if the flavors of toothpaste 100 different types of tissue paper, all of this, it was just like, for me, it was too much. And I was only gone for a month. So I can totally relate to that. And being in America, we enjoy all these creature comforts, and we forget that millions if not quite, I think the quote was like 800 million people have to go somewhere to get running water. And they don’t have it. It’s crazy, right? Absolutely. Thanks
Jeremy Weisz 26:07
for sharing that. It’s unbelievable. And by the way, it was 33%. No ambition was offered 33% of Apple for $50,000.
Rolando Rosas 26:15
That’s a couple of 100 billion, maybe I don’t know what
Jeremy Weisz 26:18
so I asked him why he turned it down. Yeah, he talked about it. But it seems credible. Just guess what’s the name of the guy again, so that people know and pushing off founded Atari and Chucky Cheese. And he was Steve Jobs as mentor, actually. So
Rolando Rosas 26:35
the whole thing that’s an hour pass his argument was
Jeremy Weisz 26:37
listen, if a 21 year old punk kid came to you asking for 50,000, which in today’s dollars is like whatever. 350,000 What would you have said? Yeah, I could see that. Yeah, who knows? The next Steve Jobs? Who was the Steve Jobs, right? No, who
Rolando Rosas 26:50
knew it was Steve Jobs? Yeah, yeah, I believe Bill Gates has a similar story as well. He’s struggling and trying to get his Microsoft off the ground. And all that sounds like a lot of good entrepreneurs are able to fight through the difficult times, I know that the stat on small businesses is that only 1% make it to year number 20, which we’re celebrating our 20th year, and something like only 4% only make it to year number 10, according to the SBA, so you got to ride a lot of waves to make it to year 10. And then beyond that, as well. And I would imagine there’s a bunch of entrepreneurs that can relate to really struggling early on, but then you just got to keep pushing through finding the waves that take you up as well as writing them when they go down. Because not everything is up right.
Jeremy Weisz 27:40
On a daily basis. Have you experienced that?
Dave Kelly 27:44
Yeah. So for businesses that are looking for growth opportunities, Jeremy, I really love some of the strategies that Rise25 suggests. So I’ve consumed some of your content, I really am super impressed with some of the mindset and some of the strategies that you’re that you’re presenting to your clients. Now I have a question. I heard you say once, it was invite in terms of looking for guests. You said somewhere, invite your ideal, sorry, invite your ideal customer to join a podcast with you. And I wanted to ask you Have you invited ideal customers to your podcast? And have they turned into clients of yours?
Jeremy Weisz 28:38
That’s a good question. And now meant to buy the domain Rise 21 because Rise25. So I’m gonna I think I want to buy that domain. Now.
Dave Kelly 28:47
I’m sorry.
Jeremy Weisz 28:48
I’m like, I liked that. We came up with Rise25. Actually, after that event, Rolando that you were at is because we didn’t have a name of the company for a long time. We just did our thing and people we sent them to we just didn’t even have a name. And we know that rising. We all should rising tide lifts all boats, we want to rise in it. And then one of our clients said, I feel like you give me an extra hour of the day. So we’re like, oh, yeah, I feel like I’ve 25 hours in the day instead of 24. And so we got Rise25. But I liked the sound of rise 21 Also, the so ideal clients. So among the five different types of episodes I believe everyone should be doing. We talked about the big authority episode we talked about one of them is an ideal potential client. Right. And really another one is strategic referral partner. So to answer your question I have had definitely, but you could have a guest on that checks multiple of these boxes, right? I can have someone who’s a great referral strategic partner. They could be a great potential client as well. I tend to play the long game so I love having my referral and strategic partners on which me means I can refer to them. They’re a great resource for my network of people because I make five to 20 introductions every single day. So I’m always looking for great resources. And so I can refer to them. Also, they can refer to me. So I tend to default to which is not right or wrong. This is me, I tend to default to referrals, strategic partners. Now some of those are potential clients. And so I don’t go in with the mindset. And this is a mindset thing. I go in the mindset with everything, we just how do I give first, how do I give as much as possible not expect anything in return? So even if I have a potential client on so to go back to your question, I’ve had a referral and strategic partners on that. We’re also possible clients, but and yeah, afterwards, they know what I do. It’s not really like pitching them anything. They know what I do. And if they’re interested, they’ll ask me, and that’s my philosophy. I was at entrepreneur mastermind last week, and I got yelled out, because I am too passive and too laid back about that. I’m just like, Phil asked me they’re like, and this was in, you know, these people are from the New York, New Jersey area know, Rolando, and they’re like, a lot of those are like you better. I go, why are you so passive? You should be asking one person in the room was on my podcast and said, yeah, if you would have asked me right afterwards, would you want to work with us? I would have said yes. I’m like, Why don’t you say yes, now.
Rolando Rosas 31:20
But is that just in yours that personally, I don’t?
Jeremy Weisz 31:24
I think maybe it’s both? I don’t know. But But yes, is the answer. In short, Dave, like, I’ve had referred, they were also potential clients. And we just had a great time. Great interview. And afterwards, you’re like, you know what, we’ve been thinking of starting a podcast. I’m like, Cool. Let’s talk. And it resulted in working with them. But they were also a they check both of those boxes, I guess you concern?
Rolando Rosas 31:49
So would you say it’s Jeremy? So you’re saying referrals? So we have we’re in the products business? So you’re talking about people even being natural gas business, which is that’s a very even more niche than what we do. So we’re in the products business, but we’re more in the people should sound good business, I would say we talk to people outside of just our niche. You know, we we like we mentioned, Steve he’s in he was in LinkedIn as an HR guy. We’ve talked to folks, a teacher, we’ve talked to a bunch of other people in the broadband business, should you reach out beyond your industry so that you can create those relationships, even though like I said, there may be no natural gas, there may be an interesting, former Exxon CEO that we can interview. He’s not at all in the sound business. He may be retired, but he may be a good guest for the podcast. Should I be doing something like that, too?
Jeremy Weisz 32:40
Yeah, I would argue that would even maybe be in your industry as well. Because even though you’re in the sound business, if you’re outfitting a whole corporation, let’s say that person has 1000 employees, or something. So I would argue who cares, they’re in like, they still are in that industry of we need to outfit our especially with everyone, a bunch people going remote, they need work setups at home. And so for you, it almost broadens who’s got 1000s of staff, that would mean need to be outfitted with sound equipment, or headsets or whatever it is. So I would say that fits perfectly right and wouldn’t even say sound. But oh, what’s a company even though it could be in the tech, it doesn’t have to be tech, but what companies have 500 1000 2000 3000 employees that like, oh, we could have this provider, outfit us with everyone? Oh, I still think it fits into that it goes back to who is the ideal client or customer for someone and then backing up into who is that ideal referral partners, I would say a CEO of that company is client and referral partner a little bit and maybe he knows other CEOs of you, I’m sure he’s in a CEO group with other people who all they all have 1000 staff to, it’s okay
Rolando Rosas 33:57
to broaden outside of your industry. So what you’re saying, because you’re gonna find some like in what you’re saying this example, somebody that is in charge of a lot of people that are are remote working, and that could do that. And that could be the case for somebody else that’s in a different industry, they could find somebody else that is a client and a client or a referral, that would be able to send either lead or even direct business their way.
Jeremy Weisz 34:21
Yeah, it’s funny, because when we do that, brainstorming of kind of that tree, 100 brainstorming under the 17 categories of what people think are totally different niches or industries, we start to piece together the commonalities that like, Oh, here’s the overlap between these industries. So not totally separate in a lot of ways. And then once you see the commonalities, and like maybe the three industries, there’s maybe industry four, five and six that they’ve never even thought of going into that has that same commonality is the other other two, you know what I mean? So yes, I would say as long as those commonalities exist going into other industries, you’re still serving the same i Deal need and pain point.
Rolando Rosas 35:03
Thanks. Thanks for sharing. Because that’s for us really where a lot of what we do is transactional. And trying to create those relationships that actually impact the business. The bottom line, there’s not it’s not always a straight line to get there. Sometimes, like you said, you have to play the long game. And then the long game, you would build those types of relationships where people would say, guests. Yeah, I trust Steve 100%. Oh, come on, or I’ll be on or have, I’ll do whatever. And I guess the long game is what gets you there to that level of trust? What what does he want? I want the same thing.
Dave Kelly 35:44
Totally. Jeremy, when you’re working with a new client, who they’ve learned what you do, they’ve come to you. They want your expertise. What is success look like for that client? What’s the expectation? Clearly, it’s not views. It’s not views. So what is a successful relationship look like? When does the results that you’re providing to that person, outside of dissemination of a podcast that you’ve got your team has done the editing, and the publishing of outside of that? What does success look like? If it’s not? viewership or followers?
Jeremy Weisz 36:30
Yeah, I mean, it’s funny because people say, Oh, how do we measure that, and it’s very, quite simple. It’s really simple. You can look back over the past year. And look at the guests you’ve had on and see who you formed deeper referral partnerships with who’s referred you anyone and also who has become a client, but also I had someone sent me a voice text last week, and they said, Jeremy, and this person anytime successful, just send me a quick voice text. And they said, I had someone come in and they listened to they use it in their, in their sales funnel, right. So if someone inquires into their help desk, hey, I’m interested in your services, they’ll say, Hey, cool. These are popular episodes. Listen, these couple episodes, by the time the person got on the phone with them, maybe a week later, they listen to three episodes. And what is usually a three was a three step conversation of talking about the services and everything. It was within the first 10 minutes were like, Hey, I listen to the episodes, I’m ready to go. Let’s do this. So it shorten the sales cycle for them in a big way, because they using those episodes in their funnel, when someone inquires, and then also just someone who already has referred before, let’s say rolana, you’ve already referred me someone before, but maybe you referred me someone like two years ago, and you forgot about me. And so it’s all the time where you go, Hey, I will give you a profile on the podcast, I’ll mention you, I’ll make sure to give you some love. And then you’re just Top of Mind with each other. And so success is that person instead of once a year they referred one person they referred three people, right? And so for a business with a high client lifetime value, one referral partner or one client for the year is huge for some of these companies. So you can track back to certainly sighs sales cycle, getting a client or deeper referral Partnership, which in the end means referral of more clients.
Rolando Rosas 38:30
That’s just awesome. That’s well summarized. Jeremy, I want to ask you, and put you on the spot. Some rapid fire questions. There’s no right or wrong. These are your answers. What was the biggest surprise from doing a podcast
Jeremy Weisz 38:45
I mentioned it before, which is the biggest surprise which is always surprises me still is some of the biggest companies went through trudge through mud and crap to get to where they’re at. Yeah, listen to founder of OGs. Just like you think, Oh, this is an iconic brand, just almost going out of business multiple times.
Rolando Rosas 39:04
I’m surprised that even haven’t but you’re competing against a lot of shoe businesses, right?
Jeremy Weisz 39:11
Shoe Dog. I don’t know if either of you listen to Shoe Dog Phil Knight’s book of the founder of Nike. Same thing. It was like, wow, I had no idea the ups and downs that Nike had right? So that’s definitely always surprises me even though it shouldn’t at this point.
Rolando Rosas 39:26
Yeah. And they were the underdog forever. I’ve heard his story. I’m still incredible that now they’re really the dominant gorilla, the big gorilla, the big kahuna in that space. Let me ask you about turn it to podcasters themselves. Joe Rogan, or Howard Stern
Jeremy Weisz 39:42
Joe Rogan. I love them both actually. But Joe Rogan, I love the diversity of guests he has in the different really long form conversations. Howard Stern is obviously hilarious to me, but I have the right to choose Joe Rogan.
Rolando Rosas 39:56
Okay, I love Howard Stern. He’s keeps me in stitches and with all All the characters that he’s got on his show, like his own home grown, as he called them wack pack that I’m laughing like
Dave Kelly 40:08
ours, a Joe Rogan’s got his group of whack his wack pack, I shouldn’t say wack. But if it wasn’t for Joe, I probably wouldn’t know, half of the comedians that I’m huge fans of today and half of the very brilliant people that I have been exposed to lately. I thought it was all about fun and games with him. And then when you get a little bit deeper, it’s more than that. I
Rolando Rosas 40:33
appreciate those. Yeah, he does. He does. I love how Howard, I don’t know how he does it. People that don’t share stories, publicly celebrities or otherwise. And then they he just breaks them down and just start talking about stuff they’ve never talked about publicly. He just has a gift for really weaving the story and coming back, even if they resist the first time you you’ll come back again. And he’ll get them to say I did this or I didn’t know I was into that like kind of stuff. It’s just amazing. I would imagine at some point, you when you start is probably just new and the microphone, like you said, and you start going but at some point, if things start heading in the right direction, you reach out to folks like yourself at Rise25 They have a team and can start doing some of this stuff for you to make it easier.
Jeremy Weisz 41:20
Yeah, if someone has questions about podcasting in general, they can check out rise25.com. And we are an easy button, right? And so we want someone to build the relationship, run their business. Let us handle all the rest of the stuff for them. All right, happy to help if you have questions, happy to answer anything that you have.
Rolando Rosas 41:39
Jeremy, is there anything else that you want to leave us with any other thoughts or ideas? Anything else that you have that you want to put out there that you want to push to our audience?
Jeremy Weisz 41:50
No, I think just check out more episodes of What The Teck? with you guys. You guys have some great guests and check out more episodes of INspired INsider where I feature guests and if you have questions, you can check out Rise25.
Rolando Rosas 42:03
All right, Jeremy, thank you for coming on today.
Outro 42:06
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