Luke Komiskey is the Founder and CEO of DataDrive, a consulting firm specializing in managed analytic services. With over a decade of experience, Luke has played a pivotal role in making data analytics more accessible to various businesses. Under his leadership, DataDrive has evolved into a global team of professionals, supporting over 150 organizations, including healthcare, public education, manufacturing, and software. Luke’s approach emphasizes transforming data into actionable insights, aiding organizations in making faster and more informed decisions. His passion for simplifying complex data challenges has been central to DataDrive’s mission of fostering a data-informed society.

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Here’s a glimpse of what you’ll learn: 

  • [0:00] The data and AI revolution with guest Luke Komiskey
  • [6:56] How Microsoft surpassed Apple as the world’s most valuable company
  • [9:22] What are the risks of not investing in AI?
  • [15:00] Luke addresses the challenges of Leveraging AI to acquire data insights 
  • [20:21] AI’s role in data analytics and attribution
  • [23:24] Why AI can’t take over jobs completely — and how it strengthens businesses 
  • [28:45] What is machine learning?
  • [33:24] How Amazon’s use of AI impacts sellers 
  • [39:17] AI and data analytics strategies
  • [45:41] Unlocking data patterns for advertising and marketing

In this episode…

Companies are inundated with data, and the rapid adoption of AI has allowed them to extract insights. However, as businesses struggle to trace the origin of their data, attribution remains a challenge. Additionally, AI is still in its infancy and requires human input to be utilized effectively. How can you optimize AI to unravel your data for informed decision-making?

As an expert in decoding data, Luke Komiskey imparts the value of AI in writing code and analyzing data sets to identify insights and trends and make the appropriate recommendations. Yet before AI can perform these analytics, you must gather end-to-end data by tracking the customer journey to connect individual touch points. Making impactful decisions to drive business growth requires integrating sound AI and data strategies. Luke recommends transitioning from performing analytics through spreadsheets and other manual work to leveraging AI reporting platforms that allow you to ask insightful, data-driven questions.

In today’s What The Teck? episode, Rolando Rosas and Dave Kelly sit down with Luke Komiskey, the Founder and CEO of DataDrive, to talk about decoding data using AI. Luke shares how Amazon’s use of AI impacts vendors, the meaning of machine learning, and the risks of not investing in AI.

Resources mentioned in this episode:

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Episode Transcript:

Rolando Rosas 0:00

Microsoft has surpassed Apple as the most valuable company or stock market path.

Luke Komiskey 0:05

For me, I see that as a testament of Microsoft’s forward looking and seeing what AI was going to become and has become so many of the moves that they’ve made with being an early investor and open AI. It’s amazing to see the types of investments between Microsoft and throwing a video, this whole AI revolution is here to stay.

Rolando Rosas 0:20

Let’s say I’m a content creator, or my company creates content, how do I go about monetizing that there’s

Luke Komiskey 0:24

actually not much transparency around how certain platforms are performing for individual content creators, or even like podcast views is a pretty like hidden metric that would be interesting in aggregate to sell. There’s always different spins of partners within your ecosystem that would be willing to use that data. It’s why you see insurance companies want to give you a discount on your insurance bill to put a little tracker device about where you’re driving, you’re saving 25% They’re making way more than that,

Rolando Rosas 0:49

tell me why AI is not going to completely take over all the jobs

Luke Komiskey 0:53

because fundamentally, AI is only going to be able to be as truthful as

Rolando Rosas 1:07

Welcome to What The Teck?, your gateway to business strategies and tech secrets, shaping today’s workplace. Dave, did you watch that movie with Austin Powers? Where he’s like one was it $1 million? Was it $1 million? Dr.

Dave Kelly 1:25

Evil Dr. Evil

Rolando Rosas 1:27

does you know I saw something today that just blew me away. Actually two things. One was that Microsoft has surpassed Apple as the most valuable company or stock market cap. Yeah, surpassed apple. And it’s staying that way now after a couple of weeks. But now the valuation of Microsoft is nearly $3 trillion dollars. Insane.

Dave Kelly 1:48

I you know what I think I joked when we were looking this up earlier is like that, that’s really a number. So a trillion dollars is 1000 billion dollars,

Rolando Rosas 2:00

it’d be 3000 billion dollars. You imagine it’s an eye popping number. But think how a couple of years ago pre pandemic Microsoft was in a range where the valuation really stood, the stock price didn’t move a lot. It just stayed there pandemic came on, they really ramped up with the Microsoft Teams that really accelerated their growth. And then they invested a billion dollars in open AI in 2019. So before things got really popping, and chat GPT was launched on the world now in retrospect on what they made really what they’ve made and what they’re valued, you know, 3 trillion versus a billion dollars they invested in 2019. Things like chump change. Now,

Dave Kelly 2:42

I know, I know. And I remember when that was happening in 2019. I forget who our guests were we doing the show back then?

Rolando Rosas 2:48

No, it was 2020, late 2020 When we started doing this, all

Dave Kelly 2:53

right, but you know, we kept reading about Microsoft investing in open AI and chat GPT. And I would certainly say that was a wise investment. I’m sure they had a lot of data before they placed their chips now on the board for that one. We

Rolando Rosas 3:05

you know, today we have a guest who can weigh in on data, where it’s going how AI plays into that machine learning the rest. So I’m really curious to what he thinks about what’s happening, you know that decisions can’t be made really wise decisions can be made without data and the fact that now there’s way more data I’ve said this to before, I think we’re drowning in data and sifting through the mountain of it and making intelligent decisions is really the critical part. And that’s why I wanted to talk to Luke today. Maybe he could shed some light on what’s going on with data, big data out applies to business, how we can leverage how we can get a competitive advantage using data and how to do it right. So he’s the guy and

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