Dr. Randy Ross is the Founder and CEO of Remarkable!, a consulting and advisory firm specializing in team development and organizational health. He is also a speaker, consultant, coach, and the best-selling author of Remarkable!, a leadership parable guiding organizations toward a compelling and collaborative culture. As a former Chief People and Culture Officer, Randy has worked with renowned brands like Chick-fil-A and Keller Williams to inspire and enable people to find passion and purpose in their work, work together, and maximize their impact and influence.

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Here’s a glimpse of what you’ll learn: 

  • [0:00] Is company culture intentional? Dr. Randy Ross joins the show to weigh in 
  • [6:51] The impact of the political, economic, and social climate on the business landscape
  • [9:45] What is Randy’s definition of company culture? 
  • [12:31] How companies can create a positive cultural movement amid layoffs
  • [20:23] Navigating competing work environments and values to build trust with your team
  • [23:42] Strategies for maintaining company culture and values
  • [31:40] Why corporations need to align goals, values, and incentives
  • [37:01] Examples of exceptional employee experiences: how Chick-fil-A and Southwest surpass the competition
  • [48:39] Randy’s projections for the future of company culture

In this episode…

With the US social and economic environment in disarray, companies are either laying off or losing their employees. Yet amid the turmoil, nationally celebrated brands like Chick-fil-A and Southwest continue to deliver first-class customer service while retaining their top talent. The solution is company culture. What are the nuances of a robust culture, and how can you apply them to your business?

Having studied applied axiology — the philosophy of value creation — culture driver Dr. Randy Ross maintains that people don’t quit jobs, they quit managers. He defines culture as an expression of values, beliefs, and behaviors each individual must embody to drive transformational change within an organization. Businesses exist to solve problems and improve the human condition, and exceptionally skilled people drive success, so rather than cutting back your talent base, eliminate the processes that hinder your team’s growth. However, sometimes employee layoffs are unavoidable, so Randy advises educating them about the circumstances and providing them with resources to make a smooth transition. When you cultivate employee trust and align your goals, values, and incentives, your team will provide unparalleled customer service in return.

Welcome back to another episode of What The Teck? as Rolando Rosas and Dave Kelly host Dr. Randy Ross, the Founder and CEO of Remarkable!, who talks about building an intentional company culture. Randy shares examples of well-known brands with exceptional employee experiences, his predictions for the future of work culture, and how to navigate competing values.

Resources mentioned in this episode:

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Episode Transcript:

Dr. Randy Ross 0:00

At the end of the Cold War, the Army War College came up with an acronym that pretty effectively describes world conditions at the time. And it was VUCA volatility, uncertainty, complexity and ambiguity. I think we live in a VUCA world.

Rolando Rosas 0:15

Dr. Randy Ross is the mastermind behind the groundbreaking book remarkable. diving deep into Dr. Ross. His wealth of knowledge, effective communication strategies are crafting a thriving organizational culture. If we have a toxic culture, can it be changed

Dr. Randy Ross 0:33

this conversation about culture is the very heart of what do you do to build that trust? So this is a very good conversation, what is culture? How does it work? Can we improve? I mean, all of that affects not just the economy, but are we going to hit a recession are things that continue to escalate in terms of living costs? What can we do about it, organizations try to negotiate and navigate all these tumultuous waters. Chick-fil-A surpassed their top five competitors combined $19 billion worth in sales. What is being the world’s most caring company having to do with selling chicken, fellas? And that’s the key. Wow.

Rolando Rosas 1:17

Welcome to What The Teck? your gateway to business strategies and tech secrets, shaping today’s workplace. Hey, Dave, do you think that company culture is spun? taneous? Like it’s happening like in the amoeba? And it kind of comes together just kind of organically? Or do you think that it’s manufactured?

Dave Kelly 1:38

It’s an interesting thing to think about? You know, I’ve been part of organizations that have a very positive culture, I’ve been involved with some that are not so positive, some toxic, somewhat threatening. So I’m interested to dive into this topic

Rolando Rosas 1:50

today. Well, we’ve got someone that can help us dial in exactly what that means. But I gotta tell you, from my experience around different organizations, as well as playing sports, and having different head coaches at that every head coach is dictated the pace tone language that the team uses. And the edict comes from the head coach, and everybody takes their cues from there. And I’ve been under a regime that was very strict, one that was really loosey goosey. Just win, do everything you got to do. It doesn’t matter. I’ve kind of turned a blind eye. Nothing ever was said that way. But we took our cues from the leader. And I’d love to see what Dr. Randy Ross was on a show today, what his perspective is on that and what can we do? What can we do about you know, if we have a toxic culture, can it be changed or not? Or jump into that with him today?

Dave Kelly 2:41

Absolutely. Looking forward to this. All right.

Rolando Rosas 2:43

So before we get to Dr. Ross, let’s give some big props. Dave, big props to Luke Komiskey, who really opened our eyes when it comes to big data and AI and what’s happening in that world. It is changing. It is moving fast. It’s evolving. And he had some really good takes on that. So if you want to go check that episode out with Luke, go ahead, check that out. But also, yeah, Luke, thanks for coming on the show. So let’s get right to introducing our guest, Dr. Randy Ross, who is the founder and CEO of Merck. Remarkable let me give him a proper introduction on who he is and what he’s done. Dr. Randy Ross is the mastermind behind the groundbreaking book Remarkable resolving your most important business issue where he unveils the secrets to achieving remarkable success in today’s competitive landscape are we in the competitive landscape you better believe it through his captivating writing and dynamic speaking engagement he ignites exploration sparks innovation and empowers leaders to reach new heights of excellence. Today, we’re diving deep into Dr. Ross’s wealth of knowledge, exploring everything from effective communication strategies to the art of crafting a thriving organizational culture. Looking forward to that. So whether you’re a seasoned executive and aspiring entrepreneur or just simply someone hungry for actionable insights, you’re in for a treat. Without further ado, let’s jump into the conversation with the incomparable Dr. Randy Ross. If I can channel her an intro to boy I don’t know if you watched any of that WCW stuff when you were younger Dr. Ross but I love the Nature Boy and is

Dr. Randy Ross 4:31

well, it’s it’s an honor to be with you gentlemen. And that’s quite the introduction Rolando. So thank you for that very much.

Rolando Rosas 4:38

Would you like us to use Dr. Ross? Randy Random What do you prefer?

Dr. Randy Ross 4:42

No, Randy’s fine.

Rolando Rosas 4:44

Okay, Randy. Okay. We’ll go with Randy.

Dr. Randy Ross 4:45

Now we’re, we’re friends.

Rolando Rosas 4:48

Yes, indeed, we are, you know, thinking, well, you and I had the opportunity to chat not too long ago, and we talked about a number of things and as we were getting ready for this, we’re thinking you know, what, how could we really He dive into some of the company culture stuff, your book, which is amazing, and some other things that are relevant right now. I’d like to kick it off with your thoughts on this. We’re gonna play a clip, and then we’ll jump in and kick off the conversation with us go ahead and roll that Ori coming off

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