The Secret To Competitive Product Pricing

by | Mar 8, 2023 | Podcast | 0 comments

chad-rubin

Chad Rubin is the Founder and CEO of Profasee, a dynamic pricing platform enabling brands to predict the optimum price for every product. He has built several successful companies, including Deep and Sassy, Think Crucial, and Skubana, which was acquired by 3PL Central. As a speaker and world-class Amazon expert, Chad gives presentations about e-commerce, SaaS, and Amazon at global conferences and webinars. He is also the co-author of the Amazon bestseller Cheaper Easier Direct.

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  • [5:25] Chad Rubin talks about his transition to modern technologies
  • [7:09] Why Chad developed Profasee
  • [9:44] The difference between Profasee and other pricing platforms 
  • [14:03] How to shift your perspective following a business sale
  • [18:44] Chad’s experience promoting his companies to investors
  • [21:27] The importance of adapting to Amazon’s shifting marketplace and advice for managing the seller landscape
  • [32:28] Chad shares his role models and inspirational resources

In this episode…

Amazon’s seller marketplace is advancing daily, and there are numerous factors impacting product pricing, including competition, keyword rankings, and inflation. So how can you stay ahead in this competitive landscape?

According to Amazon expert Chad Rubin, brands must leverage algorithms and data to make informed pricing decisions. This requires utilizing AI to forecast EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) and net profit. To outperform your competitors, it’s crucial to build and invest in an original product that maximizes ROI. Profasee is an AI-driven platform that helps sellers develop specific and dynamic product pricing to optimize profitability. 

In today’s episode of What The Teck?, Rolando Rosas and Dave Kelly interview Chad Rubin, Founder and CEO of Profasee, about product pricing on Amazon. Chad also talks about shifting your perspective after a business sale, his experience promoting multiple startups to investors, and advice for managing Amazon’s seller landscape.

Resources mentioned in this episode:

Sponsor for this episode…

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Episode Transcript

Intro 0:00

Welcome to the What The Teck? podcast where we talk about business and Office Technology and put our 20 years of expertise to discussing trends and issues impacting the workplace.

Rolando Rosas 0:26

Hello, I’m Rolando. And I’m Dave. And you’re watching and listening to What The Teck?. Dave, we’ve got a good one today.

Dave Kelly 0:34

Oh, for sure. We definitely do. We’ve been trying to get this guest on for about two years now. So I’m really pumped up.

Rolando Rosas 0:41

He is a hard guy to pin down and 

Dave Kelly 0:44

Hey, listen. Business leaders are not easy to get, but really want to take advantage of the time that we do have with him. Hey, listen, before we jump into it. A couple of quick shout outs Rolando. All right, go for it. Hey, listen, I gotta give a big shout out to Chad Franzen and of Rise25. We had a really great conversation with Chad last week, I hope you guys can have a chance to go check it out. We chatted about sports play by play broadcasting, and how to approach podcasting to create great content, and also to help build your business. So check out the Chad Franzen episode. And Chad, thanks so much for coming on last week, he was great. 

Rolando Rosas 1:21

And I want to give a shout out to a guest that we had on the podcast a couple of weeks ago, Richard Blank of Costa Rica Call Centers. And he really gave us a whole lot of insights on to what it’s like managing a call center, especially in a very competitive space, and where there’s a bunch of offshore competitors in Costa Rica. And he told us, Dave, the importance of treating employees, like a family and creating a culture where people actually want to come to work, and how that’s making a difference in the bottom line. Big props to Richard Blank. Love you coming on our show much props, check out that episode as well. 

Dave Kelly 2:03

Hey, where are we? Where’s that episode? Where are these episodes residing in Rolando.

Rolando Rosas 2:06

And thanks for reminding me, Dave. Because all these wonderful episodes are available on circuitloops.com, where you will get all the updates on the podcast as well as past episodes. So you check that out on circuitloops.com. 

Dave Kelly 2:19

And speaking of circuitloops, they are today’s sponsor, you know what you may be paying for slow, outdated business internet, but you need to stop doing that. It’s the lifeblood of your business. And because seconds matter, nobody has time to wait. Hey, Chad, imagine this. Imagine this. Your business goes offline for a few hours. Imagine how much money is lost because of that. And I’ll tell you this happens way too often. The best protection against that is having some sort of a backup wireless internet so that you can keep running the operation. So go to circuitloops.com for instant quotes on backup wireless, fast fiber, internet and broadband. And really the best thing about this Chad, is you can log on and you can get a personalized quote within 60 seconds. So check it out, get that circuitloops.com Back to you Rolando.

Rolando Rosas 3:19

Awesome, Dave, thank you for those words. And let me introduce you to our guest today. Chad Rubin, good friend of mine, but also one of the best people on the planet that I have met in the last 20 years. Chad has built several successful companies. He’s an author, he’s a speaker, and entrepreneur as well as Dave, a world class Amazon expert. I put him against any one of these people on the talking circuit. He knows this stuff inside out for real he’s built and sold companies like Skubana the PROSPER show sellers choice and still somehow Ramones Think Crucial his online ecommerce business. He’s also an author of Amazon Best Seller, Cheaper Easier Direct. At one time I heard he was an aspiring DJ, I’m gonna ask him about that date, because that’s still in his playbook or his plans. But I’m interested in that. The reason we also brought him here today, Dave, is that he’s now launched a new SAS platform called Profasee. And it’s built on AI to help Amazon sellers be more profitable by leveraging Amazon’s shopping behavior, preferences and keyword searches. That is something I want to know how maybe we could be more profitable. I want more profits in my course put it in there. And for those that are listening Profasee is spelled p r o FASEE. Profasee I spell it like that anyways, sorry. That’s how you alright, so without further ado, let’s welcome to the What The Teck? podcast. Chad Rubin,

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