Podcasting Strategies for Industry Development

by | Mar 1, 2023 | Podcast | 0 comments

chad-franzen
chad-franzen

Chad Franzen is a podcast host, writer, and Project Manager at Rise25, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. As an experienced journalist, broadcaster, and storyteller, he has worked in news writing, sports broadcasting, and video and podcast production. Chad has also done play-by-play sports broadcasting at state championship games for high school basketball and football.

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Here’s a glimpse of what you’ll learn: 

  • [5:40] Chad Franzen talks about his broadcasting experience and how he entered the industry
  • [13:20] Remote work trends in podcasting and broadcasting
  • [16:23] Advice for breaking into podcasting and promoting your show
  • [22:12] How to balance expertise with relationship building 
  • [24:38] The value of growing and learning from your mistakes
  • [27:35] Is podcasting profitable?
  • [30:25] Chad shares how Rise25 helps entrepreneurs produce podcasts
  • [37:28] Key storytelling elements of a podcast

In this episode…

Traditionally, broadcasting has been a competitive industry to enter. But the widespread adoption of remote work has uncovered modern media avenues that anyone can break into, such as podcasting. This media form allows entrepreneurs to establish themselves as thought leaders in their industries. Today’s guest shares best practices for running and promoting a podcast. 

New media expert Chad Franzen says to consider podcasting as an opportunity to build and nurture valuable business relationships. Instead of selling your product or service to a prospect, you can invite them as a guest on your podcast and cross-promote each others’ businesses. By refining your interview strategy and asking industry-specific questions, you demonstrate your experience while highlighting your guest. Rise25 conducts outreach efforts and helps you develop a consistent referral strategy to turn guests into clients.

In today’s episode of What The Teck? Rolando Rosas and Dave Kelly interview Chad Franzen about the value of podcasting for relationship building. Chad explains how to break into podcasting and promote your show, remote work trends in podcasting and broadcasting, and the key storytelling aspects of a podcast.

Resources mentioned in this episode:

Sponsor for this episode…

This episode is brought to you by Global Teck Worldwide. 

We are a full-service online retailer of professional headsets, webcams, and speaker phones from top manufacturers. 

Since 2002, Global Teck Worldwide has provided affordable, high-quality communications equipment and customized telecommunications services to organizations of all sizes.

Our specialists have invested hundreds of hours in technical training, certifications, and seminars to assist customers with purchasing decisions. 

We have served thousands of customers in a variety of industries with value-added services, including ergonomics, employee work accommodations, and hearing-impaired services. 

If you are a government agency, small business, or Fortune 500 company, contact us at https://circuitloops.com/contact-us/ to discover a solution that fits your communication needs.

Episode Transcript

Intro 0:00

Welcome to the What The Teck? podcast where we talk about business and Office Technology and put our 20 years of expertise to discussing trends and issues impacting the workplace.

Rolando Rosas 0:26

And welcome back to What The Teck?, I’m Rolando and I’m Dave Kelly. And you are listening to What The Teck? where we talk about technology, and we speak to industry experts to gain their insights in today’s evolving business world.

Dave Kelly 0:42

Very, very cool. Rolando really great to see you. Hey, listen, before we get into it, I want to do I think we should do a couple of shout outs before we introduce today’s guests. Hey, let’s give a shout out to a great new customer of ours. I want to thank Sue Russo Sue Sue’s the owner of spot benmore Nico’s in Appleton, Wisconsin, she actually found us on Youtube Rolanda. We were doing some video demo, some demos on video and some headsets. And they don’t use headsets over there. And she needed something for her staff. She was missing a ton of phone calls or playing voicemail tag. There was some issue with the phones and the hotel that they’re in. But she allowed us to work with them. We found her some solutions we outfitted her team. So Sue, thank you so much for putting your trust in myself and Global Teck in our team. And I know that the benefits of being hands free and mobile are really going to be a game changer for you and your team. So thank you so much for your business.

Rolando Rosas 1:41

All right. So thank you. We appreciate that. And you know, Dave, last week on last week’s episode, we had Charinna Kushnir, who is a firecracker in every way. And she dropped some major insights on how to squeeze out the most dollars. When budgets gets get tightened up. As you know, right now things are getting tightened up companies tightening the belt, the economy’s tightening a little bit, but she gave us some nuggets and tips on what IT departments as well as companies can do to make the most of this and still get their projects off the ground. So thank you, Charinna for coming on the show and check that extra x. All right. And what else we got Dave?

Dave Kelly 2:25

Hey, a word from our sponsor, right. Today’s episode is brought to you by Global Teck Worldwide, technology experts providing trusted personalized office IT solutions for over 20 years. Chad, if you’re trying to outfit your team, are you gonna go to a bunch of rookies or you want to work with some real professionals?

Chad Franzen 2:45

We know I probably want to work with some professionals. I had the choice.

Dave Kelly 2:49

If you have a choice, which everyone should have a choice. You want to work with the right people work with Global Teck Worldwide, again over 20 years of experience. And they’ll get you exactly where you need to be for your personalized office IT solutions.

Rolando Rosas 3:03

Well, thank you, Dave. And you know today’s show, we have a special guest. So let me tell you a little bit about Chad, before I bring him on. Chad is an experienced journalist, broadcaster and storyteller, whose expertise spans from news writing to play by play sports and documentary production. I’m going to ask him about the sports. I’m ready for him today with my gophers gear, so I’m going to ask him about a little bit of sports. He is a Boulder Colorado native, whose education includes a 2016 MBA, a marketing concentration for the from the University of Denver. He’s also done play by play for state championship games in the Wyoming class for a boys basketball, as well as the Iowa class to football. I got a lot to ask him about that and unpack Minnesota versus Iowa. And you know, he’s a well traveled person Dave, he’s gone to meta gene Colombia, which is a it’s a hotspot right now for digital nomads. We’re gonna see what he thinks about remote working and, and what’s happening there as well. And he is also a Maven when it comes to podcast production. And he’s worked on a lot of stuff behind the scenes. And so without further ado, I want to welcome Chad Franzen to the podcast.

Chad Franzen 4:22

Hey, thank you so much. Hey, thanks so much. It’s great to be here with you guys.

Dave Kelly 4:26

Welcome to the show. Thank you.

Rolando Rosas 4:28

Yes, thank you. Thank you for coming on chat. I know that we had planned on one thing but as we were talking right before we started taping, you know, maybe we’re gonna flip the script here and we’re going to talk to you and put you on the interviewee seat.

Chad Franzen 4:42

Very nice. This will be this will be kind of a new experience for me. I’m really used to being on the other side.

Dave Kelly 4:48

We’re pulling an audible What did Peyton Manning always say when he was calling the audible on field? Omaha? Omaha?

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