Kevin King

Get ready to be inspired by the incredible journey of Kevin King, the dynamic host of the AM/PM Podcast! With his infectious energy and expertise, he unlocks the secrets of conquering the Amazon FBA realm while crafting and promoting your very own private-label wonders. Since his pioneering days in 1999, Kevin has fearlessly guided countless products from mere concepts to bustling markets. Brace yourself for his remarkable success story – five thriving private-label brands that have raked in a staggering $2.4 million in revenue! His unparalleled prowess caught the attention of Target Marketing magazine, earning him a spot on their prestigious Top 40 Direct Marketers Under 40 list. Prepare to immerse yourself in Kevin’s e-commerce wizardry, as his profound insights have graced the pages of renowned publications like The New York Times, USA Today, and The Wall Street Journal. Embark on this exhilarating adventure, and let Kevin King be your beacon to Amazon’s greatness!

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Here’s a glimpse of what you’ll learn: 

  • [6:37] How AI is revolutionizing e-commerce and selling on Amazon
  • [14:31] Kevin King’s pro tip for optimizing ChatGPT for Amazon businesses
  • [19:22] The importance of brand registry
  • [22:28] Enhancing the Q&A section on Amazon — and leveraging ChatGPT to analyze reviews 
  • [26:57] How does running out of stock impact product rankings, and how can sellers preserve sales?
  • [39:20] Why sellers shouldn’t rely on hacks to structure their businesses
  • [43:44] Fundamental principles for managing an Amazon business 
  • [52:05] Kevin shares his predictions for the Amazon seller landscape

In this episode…

When it comes to conquering Amazon’s kingdom, some brave souls bid farewell to their corporate gigs, seeking greener pastures as full-time sellers. The allure of greater revenue and the freedom to chart their own course beckon them. But hold your horses! Amazon’s realm is a competitive playground, expanding at a dizzying pace. To forge a profitable business within its walls, you’ll need years of expertise and a masterful strategy. Fear not, for today’s extraordinary guest is about to reveal the most coveted secrets for rocking the Amazon selling game!

Amazon FBA, the gateway to a world of promise for budding brands, holds a trove of opportunities, but treading these waters demands savvy maneuvers. Enter the Amazon guru extraordinaire, Kevin King! Brace yourself as he imparts his wisdom. Step one: Brand registration, a key to unlocking a treasure trove of optimization wonders. Picture this: leveraging exclusive data like search terms and category searches to fuel your listing’s rocket boosters. Oh, and let’s not forget the enchanting realm of Q&A sections and AI chatbots that wield the power to turbocharge your listings and search term indexes. Beware the dreaded curse of stock shortages! They can send your product rankings plummeting. But fear not, for Kevin has a trick up his sleeve: a dance with cost reduction or temporary listing closures to safeguard your precious profit margins.

In this episode of What The Teck?, Rolando Rosas and Dave Kelly converse with Kevin King, the host of the AM/PM Podcast, about launching, managing, and scaling a fruitful Amazon business. Kevin explains how Amazon businesses can optimize ChatGPT, why you shouldn’t rely on hacks to structure your seller account, and how sellers can preserve sales.

Resources mentioned in this episode:

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Episode Transcript:

Kevin King 00:00

AI is a hot topic right now. And it’s game changing, it’s going to uproot quite a bit of industries, not just ecommerce, but it’s going to have a major effect. across everything that we do out there. It’s gonna affect everything from search to the way we create content to the way we do everything. But yeah, it’s amazing what it can do. I mean, it’s not perfect, you still gotta go read it. Sometimes it can mess a few things up. But I’ve had that happen a few times I was doing dog bowl, I was just playing around. I was doing this for a presentation for a talk I did in New York at ASG. TG a few weeks ago. And I said, look at these reviews, I took the four and five star reviews from Amazon, download those using the helium 10. Extension, and just paste of those in ChatGPT and hold it, analyze these reviews and write me an Amazon listing based on the key positive points people are discussing in these reviews. And it spit out within seconds, like a perfect listing with five bullet points and a description and a title and everything. But then when I started reading with the bullet points, one of the bullet points said something to the effect of this dog will the slow feed dog was so awesome. Me and my family like to eat out of it too.

Rolando Rosas 01:12

Oh, that’s for sure.

Kevin King 01:14

I had to you know, correct that. So you gotta be careful that

Intro 01:16

what what, what? Welcome to the What The Teck? podcast where we talk about business and Office Technology, and put our 20 years of expertise to discussing trends and issues impacting the workplace. What’s up? Welcome to the What The Teck? podcast where we talk about business and Office Technology, and put our 20 years of expertise to discussing trends and issues impacting the workplace.

Rolando Rosas 02:06

Hi, there. It’s Rolando.

Dave Kelly 02:08

And of course, it’s Dave. 

Rolando Rosas 02:11

And you’re on What The Tech ladies and gentlemen, welcome to What The Teck? today we have a true Rockstar in the house. He’s the Wizard of Amazon Marketing and the guru of building a business on the platform. If you’re looking for the secret sauce to Amazon’s success, stay tuned, Dave, to get the full rich experience. Go ahead and put on your headphones. So the podcast can come to life with all the sound effects that we have in store for you, Dave,

Dave Kelly 02:43

and I love the sound effects that we have. And listen, Before we introduce our guests. I gotta give big props to a guest of ours. That was on a few weeks ago. You know what big props to Tyler Jefcoat. Tyler is a seller accountant. And I’ll tell you this guy is amazing. He shared a lot of tips and tricks with Amazon sellers, new and old popular and trying to build more brand awareness. Tyler was just an amazing guest. And if you want to hear more, definitely check out that interview that we had with Tyler on

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