Kevin Sanderson

Kevin Sanderson is the Founder of Maximizing Ecommerce, which helps people launch and grow an e-commerce business. He is also the Vice President of Marketing at My Amazon Guy, a full-service Amazon agency increasing sales through traffic and conversion improvements. Kevin has been selling on Amazon since 2015 and has worked for two Fortune 500 companies and a rapidly growing insurance agency. As a self-proclaimed Amazon, e-commerce, and marketing nerd, he hosts the Maximizing Ecommerce podcast to help entrepreneurs optimize their Amazon businesses.

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Here’s a glimpse of what you’ll learn: 

  • [6:29] Kevin Sanderson shares what fascinates him about ChatGPT
  • [14:08] Crucial advice for Amazon sellers: specialize in one area
  • [16:50] Kevin’s go-to Amazon tools — and how to navigate the learning curve for new tools
  • [19:17] The do’s and don’ts of leveraging Amazon to expand product offerings 
  • [24:16] How Amazon facilitates effective customer support
  • [33:20] Kevin explains when to send external traffic to Amazon — and what sellers should know about cold emails
  • [39:09] Navigating Amazon’s regulatory landscape
  • [46:33] Kevin addresses influencer product marketing

In this episode…

When it comes to selling and advertising on Amazon, there are numerous strategies and tools to optimize sales growth, so it can be tricky to determine the best path forward. Today’s guest offers valuable tips and shares what to avoid when maximizing growth on the platform.

Amazon selling and advertising expert Kevin Sanderson warns against capitalizing on every recommendation you receive from others, as it can lead to contradictions and impede business growth. Instead, he advises specializing in one strategy, such as PPC or ChatGPT, to control business outcomes and provide exceptional shopping experiences. Additionally, if you want to diversify your product offerings, it’s essential to understand Amazon’s rules and regulations to avoid account deactivation. For instance, instead of incentivizing reviews or manipulating Amazon’s algorithms, you should place customers on an email list and leverage Amazon-sanctioned support to ensure your products reach your audience and entice satisfied shoppers to leave positive reviews.

In this episode of What The Teck?, Rolando Rosas and Dave Kelly talk with Kevin Sanderson, the Founder of Maximizing Ecommerce, about how to optimize your Amazon business. Kevin explains why Amazon sellers should specialize in one area, when to send external traffic to Amazon, and his thoughts on influencer product marketing.

Resources mentioned in this episode:

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Episode Transcript:

Kevin Sanderson 0:00

Sometimes people stretch themselves way too thin, because they’re trying to do everything that they heard about in a blog post, or in a virtual summit or in a YouTube video. And at the end of the day, it’s better to pick some things and go really deep on them, test them out, make them work than to try to be average, at best at everything.

Rolando Rosas 0:24

So be a specialist, I hear you saying, going deep on it, figure it out, see how you can really leverage it for your business instead of 20 different things that you’re going to spread yourself and probably not be an expert in. Yeah, exactly.

Kevin Sanderson 0:37

Or tools. Sometimes people will sign up for a tool, thinking the tool is going to solve all of their problems. XYZ software tool, I don’t want to pick on any of them. Because it’s really more of the mindset of us using it. It comes down to pick the tool, figure out how to use that tool and give it months. But sometimes, and I’ve been guilty of this over the years of you hearing a podcast, someone’s like, this is going to revolutionize whatever like oh my god, I gotta sign up for that, get the 14 day trial. Here’s my credit card. I’m gonna be with it and then realize two months later, like, I don’t know that I’ve ever really looked at this

Intro 1:23

what what, what? Welcome to the What The Teck? podcast, where we talk about business and Office Technology, and put our 20 years of expertise to discussing trends and issues impacting the workplace. Hi there. It’s

Rolando Rosas 1:40


Dave Kelly 1:42

and I’m Dave. 

Rolando Rosas 1:43

Hey, and welcome to the What The Teck? show everybody. Today we are doing part five in a series that we call how to grow faster on Amazon. So today we have special guests, Kevin Sanderson, who calls himself an Amazon Marketing ecommerce nerd. You know, what’s interesting about that Dave is on my LinkedIn, I call myself an Amazon nerd. So I love that he’s put ecommerce nerd in his self proclaimed title. So tune in today to hear Kevin’s insights on how to make the most out of your E commerce business.

Dave Kelly 2:18

Yeah, really looking forward to this interview. Listen, before we get into it, I just want to give a big bold shout out to Andrew Berg and bird here we go. Berg Advisors, excuse me, Berg Advisors are out in their Philly. And when these accounting champs took the leap to go virtual, do you know who they call them? Lando? Us, Sal. Yeah. So we have a virtual they moved out of their physical office. Sure, he’s able to save on some rent there. I’m sure his employees are happy being able to work from anywhere. And I’ll tell you what was great was after the move, Andrew teamed up with us to create an amazing video testimonial that you must check out on our YouTube channel. So big props to the folks over at Berg Advisors also need to give big props to the one and only Steven Pope. Yes. Oh, My Amazon Guy. I’ll tell you I’ve been living vicariously through Mr. Pope. This past week. He was visiting his team out in the Philippines. I saw a food that I wanted. I saw activities that I wanted to do. I saw a climate that I wanted to

Rolando Rosas 3:26

be in. What about that jetlag Dave, I saw pictures of him laying horizontally in the airport. I don’t know if you’d want that though. It’s a 13 hour time

Dave Kelly 3:35

difference from the East Coast of the US. Yeah, I’ve never experienced that kind of jetlag. But listen, we had one as a guest, that was really great. If you’re an Amazon seller, you absolutely can’t miss his episode. Rolando, he straight up showered us with golden nuggets from the clouds. It was really, really good.

Rolando Rosas 3:54

It was raining so hard that you got to wear your hard hat with those golden nuggets raining from the clouds, right?

Dave Kelly 4:00

That’s right. So if you want to listen to those episodes, and if you want to check out previous guests, you can check those all

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