Rolando Rosas

Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. In his role, he leads his team to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups and hosts the What The Teck? podcast.


Dave Kelly is the General Manager of Global Teck Worldwide and the co-host of the What The Teck? podcast. He holds a bachelor’s in telecommunications management from the New England Institute of Technology, where he focused on the acceleration of networks transitioning from digital IP to support successful business communications. Before Global Teck Worldwide, Dave was the Account Manager at Jabra and the Territory Manager at Polycom.

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Here’s a glimpse of what you’ll learn: 

  • [0:00] Dave Kelly and Rolando Rosas return to discuss the fundamental shift in consumer preferences
  • [8:26] How — and why — Zulily declared bankruptcy
  • [13:30] The dangers of consistent discounts 
  • [24:53] Navigating shipping delays, increasing consumer demands, and diminishing profits
  • [29:45] Does consumer behavior impact buying patterns?
  • [35:30] Retail returns: how leading brands doubled their profits after the pandemic
  • [46:24] Tactics for adapting to consumer demands
  • [55:09] Rolando and Dave share optimal times to target consumers online

In this episode…

During the pandemic, online sales skyrocketed, and brands pivoted rapidly to meet demand influxes. Conversely, when the pandemic ended and people returned to the office, brick-and-mortar retail resurged, leading companies to juggle omnichannel sales simultaneously. Tune in to discover how some retailers doubled profits with strategic systems while others declared bankruptcy after failing to conform to shifting buying patterns. 

According to online retail experts Rolando Rosas and Dave Kelly, purchasing habits evolve with consumer behaviors, so companies must adapt to these market changes. For instance, individuals working remotely may shop online at specific times of the day and frequent physical retail stores on weekends. Without adequate insight into your consumers’ buying patterns, you may encounter inventory shortages and shipping delays, ultimately diminishing revenue and profits. This occurred with the once-popular online brand Zulily, which declared bankruptcy after relying heavily on email marketing to spam customers with seemingly endless flash sales. In contrast, leading retailers like TJ Maxx and Marshalls experienced slight profit drops during the pandemic before escalating by aligning inventory with demand changes.

In today’s episode of What The Teck? Rolando Rosas and Dave Kelly converse about the changes in consumer shopping habits. Together, they share how to adapt to consumer demands, the ideal times to target consumers online, and the dangers of offering too many discounts.

Resources mentioned in this episode:

Sponsor for this episode…

This episode is brought to you by Global Teck Worldwide

We are a full-service online retailer of professional headsets, webcams, and speaker phones from top manufacturers. 

Since 2002, Global Teck Worldwide has provided affordable, high-quality communications equipment and customized telecommunications services to organizations of all sizes.

Our specialists have invested hundreds of hours in technical training, certifications, and seminars to assist customers with purchasing decisions. 

We have served thousands of customers in a variety of industries with value-added services, including ergonomics, employee work accommodations, and hearing-impaired services. 

If you are a government agency, small business, or Fortune 500 company, contact us at to discover a solution that fits your communication needs.

Episode Transcript:

Rolando Rosas 0:00

What happened to Zulily once valued at 2.6 billion in 2013, just declared bankruptcy. They pushed a lot of emphasis pushed a lot of their marketing through the email, there was a constant bombardment Dave that led to spam, fatigue and customer annoyance. They did a lot of flash sales, which led to an erosion of that real factor. You know, imagine a prime day every day where you’re having all your vendors lower their prices eventually doesn’t really become an exciting thing. The comeback of retail I’ve done

Dave Kelly 0:35

some shopping recently I was blown away that it was hard to find parking there were lines there was a buzz in the air going into a store touching something holding it buying you leave with it. That’s that satisfaction all immediate immediate gratification. I’m impressed. Consumers still are attracted to retail stores.

Rolando Rosas 1:08

Welcome to What The Teck? your gateway to business strategies and tech secrets, shaping today’s workplace. Dave, you know, I saw that Zulily. I don’t know how much shopping you do on Zulily. But I saw that Zulily once valued at 2.6 billion in 2013. Just declared bankruptcy or went bankrupt.

Dave Kelly 1:28

What happened all the money? What so tell us so I know a little bit about Zulily

Rolando Rosas 1:33

where you get your fashion where you get your fashion and clothes from Zillow, don’t you? Oh, no.

Dave Kelly 1:37

You know what, I’m a little I am not a fashionista buying clothing online for myself, not something I’m super comfortable with doing and I like to go and I like to try things on. There’s been too many times where I’ve even just purchased something from the store. But something that I didn’t try on nine times out of 10 I find myself returning it.

Rolando Rosas 1:55

No, but you know, that’s what a lot of people when they shop they buy, you know, I don’t do too much online clothing shopping period. But when I do I do get three or four items, because it for shoes, they don’t always fit great. Sometimes the especially for me pants don’t always fit great. So I always get a couple just because I know I may have to return some. But I’m sure some of this change and shift in consumer preferences, you know, talking to other people that are in the industry, talking about how customer preferences have changed since 2020. And as we were looking into this, and looking at the research, it surprised me, Dave, I’m sure it may have surprised you too, that the retailers, the physical retailers themselves have in some cases doubled their profits, right 2020, you would think maybe not. Maybe they’re barely surviving. But it’s not the case their net profits, in some cases, as we’re gonna highlight today doubled and find that amazing. Sure. Maybe they’re like maybe more people like you, they don’t want to shop online as much. Maybe they want to go into the store, buy their pants and shirts and whatnot.

Dave Kelly 3:02

I if I’m ordering something online, my expectation has only grown over time. If I was getting it in two days in the past, now I want it in one day, I was able to return something within 30 days. Now I want 60 days to return it. I wanted to say this year, I want a better experience. And frankly, the online shopping experience from ordering to getting it delivered. It’s my experience hasn’t been super great. You know, over the past six months or so it’s gotten a little worse.

Rolando Rosas 3:30

Oh my goodness. Well, things are about to get hairy, because I don’t know if you’re following Dave what’s happening in the shipping industry, but anything coming out of the Middle East that was going through the Suez Canal is going to be delayed by at least three weeks, three to four weeks because now they gotta go all the way around Africa to come out of there and deliver goods into Europe and the rest of the world and rest the Western world. So if you’re waiting for your your Persian Sombrero, and they don’t have some Barrows, whatever they whatever goods dates, your you like your, your dates, I love dates, no, a lot of them come from that part of the world, we’re going to be waiting a little longer. Hopefully they don’t, you know, go bad in the meantime. But when we’re talking about online shopping, you know, that’s kind of in our wheelhouse. We’ve been we’ve been on selling on Amazon for a long time. And we’ve seen some of those customer demands shift from 2020 2021 2324. Now, where we’re in, I don’t want to say New Era because it’s not really new. It’s new in that it’s different, but the shift has definitely occurred. We’re going to highlight some retailers who have doubled their profits since 2020. As well as one really big one we just talked about Sue Lilly, which is on the decline well, more than declined. They’re out of business, basically, and others, Etsy is reporting lower profits as well. So there are some huge shifts happening in the entire economy in the marketplace in the online landscape. that businesses should be paying attention to Yeah,

Dave Kelly 5:00

for sure. And with the increase with some of the retailers, the physical retail outlets, you know that we’ve researched for this. I think it’s very eye opening. Consumers are not afraid to walk into a store they want to they

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