Felecia Freely is a Senior Software Engineer at Capital One, a designer, writer, and content creator interested in social constructionism, sociology, philosophy, and technology. As a mid-tier influencer, she has 600K followers on TikTok. Felecia creates educational and entertaining content, focusing on complex topics by referencing famous thought experiments, theories, and awe-inspiring stories that encourage a deeper understanding of society.
Here’s a glimpse of what you’ll learn:
- [6:14] Felecia Freely talks about ChatGPT’s social impact and potential use cases
- [20:18] Felecia’s strategy for social engagement on TikTok
- [26:39] Advice for promoting products and building brand awareness on TikTok
- [28:41] How brands can discover their storytelling styles
- [31:44] Evaluating content creators and influencers
- [36:30] The importance of SEO on TikTok
- [41:58] How can businesses leverage employees as brand ambassadors?
- [45:13] Felecia shares her content and product plans
In this episode…
TikTok is the leading social media platform, and brands are creating compelling content to market their products. But the platform’s algorithm is often randomized, with videos appearing intermittently, so not everyone succeeds in audience engagement. So what strategies can you leverage to build brand awareness?
According to influencer Felecia Freely, TikTok’s unconventional search algorithm makes the platform optimal for experimentation, allowing you to develop and hone a storytelling style that aligns with your brand values. Since most videos are viewed by users outside your network, it’s crucial to optimize content for a diverse audience by providing context into your brand and practical uses for your products. Felecia also recommends experimenting with various content creators and influencers to master TikTok’s algorithm and help you develop meaningful videos that engage audiences and expose your brand.
In this episode of What The Teck? Rolando Rosas and Dave Kelly welcome Felecia Freely back to the show to talk about developing and promoting your brand on TikTok. Felecia shares her strategy for social engagement, how to evaluate content creators and influencers, and how to discover your storytelling style.
Resources mentioned in this episode:
- Rolando Rosas on LinkedIn
- Dave Kelly on LinkedIn
- Global Teck Worldwide
- Circuit Loops
- Felecia Freely on LinkedIn | Website | TikTok | YouTube
- “Deconstructing TikTok: How to Leverage, Optimize, and Reprogram TikTok’s algorithm” with Felecia Freely on What The Teck?
- “Spearheading Groundbreaking AI Robots for Elderly and Dementia Care” with Dr. Arshia Khan on What The Teck?
Sponsor for this episode…
This episode is brought to you by Global Teck Worldwide.
We are a full-service online retailer of professional headsets, webcams, and speaker phones from top manufacturers.
Since 2002, Global Teck Worldwide has provided affordable, high-quality communications equipment and customized telecommunications services to organizations of all sizes.
Our specialists have invested hundreds of hours in technical training, certifications, and seminars to assist customers with purchasing decisions.
We have served thousands of customers in a variety of industries with value-added services, including ergonomics, employee work accommodations, and hearing-impaired services.
If you are a government agency, small business, or Fortune 500 company, contact us at https://circuitloops.com/contact-us/ to discover a solution that fits your communication needs.
Episode Transcript
Intro 0:00
Hi welcome to the What The Teck? podcast where we talk about business and Office Technology and put our 20 years of expertise to discussing trends and issues impacting the workplace.
Rolando Rosas 0:26
Welcome to What The Teck?, I’m Rolando and I am Dave. And we are your co host for the podcast What The Teck? where we speak to business and tech influencers to gain their insights in today’s evolving business world. Dave, this is true.
Dave Kelly 0:42
And hey, listen, before we get into the show, I want to give big props to a past guest of ours Rolando? Yes sir, faster. Arshia Khan Professor Arshia Khan, she came she chatted with us last week. She’s a professor at the Swenson, College of Science and Engineering at the University of Minnesota Duluth. I practice that nine times and I still flubbed it up. But listen, we had a great conversation with her Rolando, we, she’s doing some amazing things with AI and robotics bots, man. And you know, it’s within the healthcare industry, right? She’s working with elderly care and patients with dementia
Rolando Rosas 1:24
and the elderly patients trusted the robots. That’s what surprised me the most about that. She had a bunch of other things. But yeah, talking about trusting of robot was more than their own kids, which was fascinating.
Dave Kelly 1:36
That was fascinating. So listen, what a great podcast, I’m really looking forward to following her learning more from her. And listen, if you like that podcast out there, you can check that out and others at Circuitloops.com.
Rolando Rosas 1:50
All right. All right. Thank you, Dave. Let’s intro our guest, Felecia Freely. I, what can I say about her, but I’m going to say something about her, because she’s an awesome person. And I’m gonna tell you a little bit more. If you have not heard of Felecia, let me tell you that she is a software engineer, a designer, an author, and a content creator with keen interest in community sociology, philosophy and technology. She’s also a Maven, a Maven on TikTok, where she has amassed a loyal following of get this day 600,000 followers. And she’s looking to launch a new app. We’ll ask her about that as well. You know what? She’s also had multiple videos gone viral all the while without having to dance. I don’t know how she does it. But she does it somehow. And it’s gone. They’ve garnered 10s of millions of views. Welcome to What The Teck?, Felecia Freely.
Felecia Freely 2:56
Thank you. Thank you. That was an amazing intro.
Rolando Rosas 2:59
And they give you a proper? Yeah. Please. Welcome. Yes. Welcome, welcome. I’ve been dying to have you on again, you kicked off. When we started doing some different things. You’re on season one. And now we wanted to have you on there. There’s, uh, I know, we don’t have enough time to ask you all the questions that we want to, but we’re going to try to squeeze a bunch of stuff in there. And I know Dave, before we jump into all the insights from Felecia and all the things that she has to offer, I know you have a couple of words from our sponsor,
Dave Kelly 3:35
And a couple words from our sponsor of Circuitloops. You’re probably paying for slow out dated business, internet. Stop doing that. Why would you do that? Rolando? Everybody’s not getting enough value for your dollar. I’ll tell you with your internet. It is the lifeblood of your business. Because seconds matter. And nobody has time to wait. Especially Felecia. She’s not waiting much longer. So I’ll get through this read. But listen, Felecia, so less than a cup of coffee. Are you a coffee? Are you a coffee drinker, Felicia?
Felecia Freely 4:08
A newfound one. Yeah. Often drink I’m really a tea drinker, if anything, a matcha lover. addict really is the appropriate term. But I do drink coffee. I love a good cup of coffee. Or
Dave Kelly 4:25
a good cup of coffee is something to be enjoyed something to get the day going. for less cost than a cup of coffee per day. You can have the backup internet for unseen outages which can be costly for some organizations. And it’s the only way to communicate with your patients and with your clients. If your internet’s out, you are out jack. So the best protection for that Felecia is to have backup business internet. It’s not very expensive. It’s a nice little insurance policy and it will keep your Operation running. So go to circuitloops.com for instant quotes on backup wireless internet, fast fiber broadband. And the best part of this, Felecia is that you can get a personalized business proposal in less than 60 seconds. You don’t even have to introduce a human element. You don’t want to do anything. If you don’t want salespeople to call you and give you your price and try to upsell you, you got to check out circuitloops.com.
Rolando Rosas 5:26
I’m sure people like her and others who are growing entrepreneurs and growing business good appreciate not having to wait for a rep that’s probably in Vegas or Hawaii, on some trade show or conference floor. I’m that type person. I don’t like waiting. So go get your quote right now and circuitloops.com. So I want to jump in though. Back off of that, right off of that, that read Dave, I want to jump into technology with somebody that I really respect a whole bunch. And I want to ask her, I consider myself a nerd. And no offense to you or any way I would say you’re a nerd because you’re Oh, intellectual person. And I mean that in a loving way, not in a derogatory way. So as a fellow nerd, what are you nerding out on from a technology standpoint right now?
Felecia Freely 6:14
Ooh, that is such a good question. There’s a lot of talk going on right now about ChatGPT woul. Yes. Yeah. Which is this game changing AI that has just been launched by open AI, which I believe that Sam Altman, who is someone who I have, I’ve watched many of his lectures, I believe that he’s behind it, and he is an AI guy. And so this new product has come out. And it’s been interesting for a few different reasons. One, the actual tech itself is super impressive. But what I think is even perhaps equally impressive, or maybe even more impressive, is the the amount of press that it has gotten on social media, these videos have gone viral, multiple videos have gone viral entire feed is pretty much taken up with this stuff to the point where I’ve had to teach the algorithm, okay, I’m done with this. I don’t need 10 videos in a row. And so I’ve had to do my thing and teach the algorithm. Alright, this is a little bit too much. But there are so many videos about this. And so it’s also a social phenomenon that’s going on right now as well as a technological one. And so I think that has been very interesting to to dig into. And yeah, have you guys checked it out at this?
Rolando Rosas 7:33
I have, I saw this week, the product manager for LinkedIn, sent out a post, he put out a post and he in talking about it. And I said, Hey, what are you going to bring this to LinkedIn? And he promptly replied, What do you want? And which I was shocked? What do you want? And I would imagine, as a content creator, there’s all kinds of challenges. And I know there is for us, I’m sure there is for you, Felecia, when you’re putting content together, and things that would bring either the engagement piece with comments to life or the actual posts. Now TikTok is more of a visual platform, LinkedIn is a mixed so you can put text as well as videos, but bringing some text posts to life, like if you put something in quotes, or some symbol, and then picture of people at the office, right. And it’s a post about something about the office, but then you have a visual that you are trying, you don’t have to search around, and it’s just already incorporated into the platform. And it’s something that’s connected to AI on the backend. Now, that’s not the chat. That’s more like the Dali version of that. But it’s coming from the same.
Felecia Freely 8:38
There’s an AI Renaissance happening, right now
Rolando Rosas 8:41
that philosophy of using AI to bring to life what you’re talking about in your case, you’re definitely it’s more conversational. Like you could put this chat into make it a smart human chatbot or even write things for you. You put in a word or a sentence. And it fills in a whole idea that you have which I saw a couple of examples on my LinkedIn feed and I was impressed people I said, this was written by the chat AI. And it was a paragraph and I it sounded like a human conversation.
Felecia Freely 9:11
It’s absolutely insane, because I am a technologist, but I also am into sociology, philosophy, I think I have a particularly like well rounded view of what could be possibly going on as well. And as business guys, I would love your insight into this as well. This idea that I’ve been playing around with and talking about with my husband Tell me more because my husband is actually he’s a Community Manager for an AI company. And so him and I have had bunch of like philosophical talks about this in the past a couple of days and weeks. So one of the things that I cannot ignore when it comes to ChatGPT is what I believe to be a lack of proper incentive structure when it comes to this thing. So like for example, like you’re saying, and like we’re saying there is an AI renaissance that is happening right now. that’s happening in the form of chat ChatGPT, which is about actual communication and dialogue. But it’s also happening in regards to AI art, right. And some of the use cases for ChatGPT that we’re seeing circulate on the internet right now include things like, it can write you a song, it can write you a poem. So one of the things that I’ve been thinking about and I haven’t been able to ignore, is the fact that this technology that’s coming out right now happens to be doing things that human beings historically have not really figured out how to be properly monetized for. So think about how, how useful is it that we have a tool that can write us poems, when we have actual poets who are not being paid for their art? Or how impactful could it? How could this technology be that we have AI generators existing right now in emerging that are amazing. However, there are so many artists that already exists human beings that cannot get paid for their art. So I think that it brings upon this technological question, maybe even a philosophical question of this technology can be great. But that doesn’t necessarily mean that it has a monumental impact on a society because that is going to be based on things like incentive structures, supply and demand a bunch of other social systems that exist. And I think that it’ll be interesting to see what happens. But it I believe that it’s much more likely that this kind of technology is going to be bought and swallowed by an incumbent company, right. And we’ve seen this happen. Historically, when it comes to these kinds of AI things before I don’t know if you guys remember, but maybe 10 years ago, a similar movement was happening when it comes to like voice AI. And it was this mind blowing thing, oh, you can talk to this thing, and they can talk to you back. And everyone was like, Whoa, this is insane. But where did that really end up emerging in our society? Where do we end up seeing the results of that technology? Well, now when you call up your bank, you’re not talking to a human immediately you’re talking to this machine. And it’s, it’s, it can be not great when amazing technology comes out. But we just can’t find a use case that actually changes our lives. And so yeah, that’s what I’ve been nerding out on lately.
Dave Kelly 12:29
Ai should be more than a customer service tool. Yes, I find it’s funny when I had to call my bank recently, Rolando and I said, I was, the AI was asking me to talk to it to tell it where I need to go. And I wasn’t being nice. I’m talking to a computer. And my son was in the other room. And he said to my wife, he’s who is to have talking to so rudely. And I heard him say that I’m like, I don’t talk to people like that. You just were I said, No, it was the AI is like I get I get there should be more to it than customer customers. Yes, for sure.
Felecia Freely 13:05
ChatGPT is amazing, I would just hate for this to end up being something that becomes a pop up every time that you visit a website.
Rolando Rosas 13:13
It’s inevitably going to go there, because especially the larger the company, the more likely they’re going to adopt this because it has the potential save money with fewer human interaction. human interactions in a call center are generally viewed as a cost saving to a business to the larger companies that have maybe multiple call centers, they’re trying to find a way if they’re growing how to cut costs. So this can do that just saw a stat where when chatbots first came out, they were a little bit clunky. But people have become accustomed to the use of chatbots. And it’s saved a ton of money for enterprises that use chatbots. And they’re getting better. And I’ve seen this has the next this is like the next greatest version of being implemented into a chatbot into telephone bank where you’re interacting with a version of virtual person and some technologies just don’t take off right away. Look at how long we’ve been talking about VR glasses, right virtual reality. It’s still there. But not everybody’s using it. It has the potential, but it’s taking time to get the technology there. And sometimes there’s a catalyst. And I guess the Surefire catalyst hasn’t really hit where everybody’s got to have this. Businesses have to have it. The infrastructures there. I think that 5g to the home has some capabilities to allow more of that a lot of folks don’t have one gig internet at their home. Still other countries have that and at cheaper prices than we do. And I think that is one of the obstacles with some technologies, especially if you need bandwidth to stream data back and forth and you have multiple devices at work or at the at home. Especially.
Felecia Freely 14:53
Absolutely, completely agree. Another way of saying what you’re saying would be that even if this does has ended up just becoming the next add on the next API that takes these website chatbots to the next level, even that is an improvement to our society, especially if it’s effective. And the dialogue is accurate, that that is a net positive regardless,
Rolando Rosas 15:17
being able to give the customer what they need. And if they accept it, then so be it. I’m all for technology that improves lives. And obviously, it has the potential to do some really weird and crazy things. But there may come a day when all of this technology and as we wrap that back into the content creation side, you can have a fully virtual actor that can create content. And if you take that even further a platform that then incorporates that actor, and creates the whole entire video for you with the virtual actor.
Felecia Freely 15:49
Exactly. I’ve got to come clean guys, because as I was playing around with ChatGPT, I knew that this podcast was coming up. And so I said, I’m going to go here, and I’m going to say I’m going to type in a podcast questions for Felecia For The Win. Yeah, and nothing came up. But I did. I did some digging. And I learned that it’s because it’s not connected to the internet yet. Like, can you imagine whenever it gets connected to the internet, and it’s able to parse all of that data? That would be amazing. So maybe this is just hopefully, and probably this is just the beginning of something that we can’t even imagine.
Rolando Rosas 16:28
Oh, yeah. I don’t know. How do you remember that video we saw? Maybe it must have been last year. I think it was not the it was the open AI. And they had a a bot virtual bot that was connected to the internet. And it was able to respond with human like responses about emotion. How do you like asking the AI? How do you feel? How do you feel about working with humans, and it had a very interesting response. It wasn’t clunky. I’m not programmed to think or program to feel emotion. It gave a response that was connected with emotion, because it was connected to the internet.
Felecia Freely 17:08
That’s insane. So it was able to essentially reverse engineer human emotion to some degree based on millions probably of articles found on the internet and say this is how this would be an appropriate answer if I could feel something. And that is essentially now we’re arriving at the basic premise of the Turing test, right? Where it’s how do you know that this answer is a reflection of this AI being self aware? And not a reflection of it just being super smart? That distinction there? So yeah, it’s gonna be really cool to see what happens in the next 10 years.
Rolando Rosas 17:42
We were talking about this with our last guest, Dr. Khan over in a University of Minnesota Duluth, about consciousness and robots and AI and I said, are Skynet going to take over? Because that’s the fear here in the US more so than like Asian countries in Japan where they’re fully embrace robots here is no do like in Will Smith’s movie, I tell them what most of us will be AI robot, I really can’t wait till the maid version, the House version, so everything stays tidy and clean, and maybe some cooking too. And she’s like, I can’t wait for that.
Felecia Freely 18:13
I can’t. I can’t wait. It’s gonna be amazing.
Dave Kelly 18:18
But it wasn’t the cooking and cleaning. So what we learned last week from the professor was picture and AI robot in an elderly care home, the robot wasn’t cooking and cleaning the robot was interacting with the patients, freeing up the human to go do the cooking and cleaning.
Rolando Rosas 18:40
Yoga, right, since you tell us
Dave Kelly 18:42
your leading yoga joke,
Rolando Rosas 18:44
the jokes they want the dirty jokes, the old the elderly patients want the robot to tell it dirty jokes. So that was exactly the funniest thing.
Dave Kelly 18:53
I mean, while the person that the human activity was then freed up to go do just take a break mental health so important to take a 10 minute break, it was removing a lot of the frustration from the human to human interaction, my parents are in their 70s, I will have the same conversation three times in a row with my mom. And I would get frustrated, but the robots still get frustrated. So that’s like they’re playing off the fact that they don’t have some of these human emotions as one of their strengths. And that was one of the things that I really liked.
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