CJ Rosenbaum

CJ Rosenbaum is an Attorney and Partner at Rosenbaum & Segall, PC, which helps Amazon sellers protect their accounts from suspensions and trademark, patent, and copyright infringements. With over 25 years of experience representing entrepreneurs, he has written six books on Amazon product sales and account suspensions and has participated in dozens of global Amazon speaking events. 

CJ started the firm so that Amazon Sellers have someone to turn to for help. Before venturing into the Amazon space, he was a trial lawyer. CJ was quoted in the following media about Amazon suspensions & appeals: Forbes, CNBC, FOX Business, The Wall Street Journal, Bloomberg, Huffington Post, International Business Times, Daily Journal, and The Seattle Times.

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Here’s a glimpse of what you’ll learn: 

  • CJ Rosenbaum addresses product review manipulation and obtainment services on Amazon
  • Amazon’s copyright and trademark regulations
  • What is the first sale doctrine?
  • How vendors can mitigate listing hijacks
  • Brand protection tips
  • Common mistakes companies make with contract enforcement
  • Navigating seller disputes and complaints
  • CJ explains MAP (Minimum Advertised Price) policies
  • Sellers’ legal rights when taking legal action against Amazon

In this episode…

The Amazon ecosystem is complex, with various seller regulations and challenges, including account suspension, unauthorized resellers and listings, and legal contracts. So, what mistakes should you avoid when protecting your brand?

According to Amazon expert CJ Rosenbaum, the five most common mistakes brands make when selling on Amazon involve product reviews, copyright and trademark infringements, unauthorized listings, contract enforcement, and seller rights. When navigating the seller network, it’s crucial to avoid manipulating reviews and misappropriating logos and other intellectual property. On brand protection, CJ advises strategizing and planning for potential listing hijacks and consulting an attorney to help with legal disputes, authorized agreements, and false claims.

In this episode of What The Teck? Rolando Rosas and Dave Kelly chat with CJ Rosenbaum, Attorney and Partner at Rosenbaum & Segall, PC, about the common seller mistakes on Amazon. CJ addresses product review manipulation, Amazon’s copyright and trademark regulations, and sellers’ rights when taking legal action against the platform.

Resources mentioned in this episode:

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Episode Transcript

Rolando Rosas  0:02  

So you want to be a seller on Amazon, please listen up today, we’ve got the premier attorney that deals with Amazon issues, and you want to stay tuned. And we’ll reveal the top five mistakes that you definitely don’t want to do when you are selling on Amazon. Hey, hey, it’s Todd for What The Teck? go ahead and roll the intro

Hello, there, it’s Rolando, the founder of Global Teck Worldwide. And if you have not seen us before, or join one of our other sessions. This is What The Teck? where we talk about tech, community and issues affecting the business environment. And on today’s show, we’ve got a good one for you. But before we get to all of the meat, I want to bring out my good friend and co pilot, Dave

Dave Kelly  1:08  

Kelly, Rolando man, it is a good day to be alive. Really looking forward to today’s episode, I think we definitely have a good one lined up, along with some very important tips for folks that are selling on Amazon. Hey, listen, before you introduce our guests. Let’s do what we like to do we like to jump into a nice trivia question. All right, let’s go for it. All right, two truths and a lie. I think I’m Oh, and six for these two truths and a lie Rolando. Two of these statements are true. The other is fake. Which is which?

Rolando Rosas  1:42  

Number one you owe you go home and go ahead. No, go. All right.

Dave Kelly  1:45  

Number one, the fastest delivery record for same day prime delivery is 23 minutes. Impressive. Number two, it took Amazon five years before recording an annual net profit for the first time. Interesting. Why number three, Amazon’s first customer got a building named after him.

Rolando Rosas  2:11  

That’s uh huh. That was a

Dave Kelly  2:13  

those are all Uh huh. We’ll find out later in the episode to find out what is true, and what is false. All right,

Rolando Rosas  2:20  

and then we’ll have CJ helping us along with that. All right. Interesting stuff. Thank you, Ori. Thanks for challenging our brains today. So let’s introduce the guests because we got a lot we want to ask him. So let’s get right to it. CJ, is the founding partner of the law firm, Rosenbaum & Segall, the law firm behind amazonsellerlawyers.com. A dynamic firm that has the ability to approach your Amazon issue from every angle, and it is considered the number one law firm in the country. For Amazon sellers. Let’s not waste any time and bring him out of the greenroom. CJ Rosenbaum.

Dave Kelly  3:06  

Hey, CJ. Hey, CJ.

CJ Rosenbaum  3:08  

Hey, guys, I got it. I got to jump in and correct something after I play this virtual. Okay. Okay. First of all, we are the number one law firm when it comes to the Amazon space. There are certainly smarter guys in other areas than I am in my team. But when it comes to Amazon, we are head and shoulders the vast and it’s all over the world. We have clients in every marketplace in practically every country around the globe. And it’s not because I’m such a genius because we have just an incredibly awesome it’s not your good looks. It’s certainly not my good looks. It’s certainly not that.

Rolando Rosas  3:45  

No, CJ, you’re you are you are you guys are doing outstanding work on Amazon. I mean, just go online and anybody who does a search for your your firm will find a lot of sellers that have used your services and are glowing five star reviews. So I’m impressed with you guys. I’ve been impressed with you since you know where I met you. I met you at in Atlanta at a resonate conference a couple of years ago, this is before the pandemic. And I believe you spoken on on something down there. And I can’t remember as if we gotta we gotta talk.

CJ Rosenbaum  4:21  

Yeah, resonate was always always a good slate of speakers. And I learned from you I learned from all the different speakers. You know, I learned from sellers every day, and happy to pay it forward. That’s why we put out so much content to empower people to succeed.