Debunking Myths About Cloud Migration

by | Feb 15, 2023 | Podcast | 0 comments

charinna kushnir
charinna kushnir

Charinna Kushnir is the Executive Vice President of Sales at Data Canopy, a company that offers infrastructure as a service to deliver data center solutions for the new economy. In her role, she has increased Data Canopy’s sales productivity and improved vendor and client relationships. With more than 20 years of experience in channel sales, Charinna specializes in helping clients architect customized solutions focused on each company’s individual needs, budget, and future goals. Before Data Canopy, she was the Director of Channel Sales at Momentum Telecom.

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Here’s a glimpse of what you’ll learn:

  • [9:18] Common mistakes companies make when migrating to the cloud
  • [11:29] How Charinna Kushnir educates clients about egress fees
  • [16:10] The benefits of transitioning to the cloud versus remaining on premises 
  • [20:39] Charinna talks about the cost of data breaches and why disaster recovery is paramount
  • [24:18] How to provide exceptional customer service
  • [30:50] Social media’s role in brand recognition
  • [36:10] How Data Canopy engages potential customers
  • [39:19] Migrating from antiquated hardware to a data center

In this episode…

As remote work becomes mainstream, traditional hardware systems and antiquated servers are struggling to handle the demand. Cloud environments provide viable solutions to organize workflow, yet many businesses have preconceived notions about them and often fail to consider data security, costs, and servers. So what should you know about migrating to the cloud, and how can you maximize its full potential?

According to Charinna Kushnir, the average lifespan of a conventional server is three to four years. The cloud offers more resiliency and efficiency since you don’t have to handle equipment failure. But it’s critical to consider the overhead maintenance associated with cloud environments. For instance, many companies struggle to disseminate their data upon migration. So Charinna recommends allocating your workload to both public and private cloud environments to reduce egress fees. Additionally, while cloud servers provide greater security than on-premises systems, you must invest in disaster recovery plans to avoid costly data breaches. By optimizing your cloud environment, you can boost ROI and focus on scaling your business. 

In this episode of What The Teck? Rolando Rosas and Dave Kelly sit down with Charinna Kushnir, Executive Vice President of Sales at Data Canopy, to discuss key considerations for migrating to the cloud. Charinna also talks about providing top-notch customer service, how social media promotes brand recognition, and the importance of a disaster recovery plan.

Resources mentioned in this episode:

Sponsor for this episode…

This episode is brought to you by Global Teck Worldwide. 

We are a full-service online retailer of professional headsets, webcams, and speaker phones from top manufacturers. 

Since 2002, Global Teck Worldwide has provided affordable, high-quality communications equipment and customized telecommunications services to organizations of all sizes.

Our specialists have invested hundreds of hours in technical training, certifications, and seminars to assist customers with purchasing decisions. 

We have served thousands of customers in a variety of industries with value-added services, including ergonomics, employee work accommodations, and hearing-impaired services. 

If you are a government agency, small business, or Fortune 500 company, contact us at https://circuitloops.com/contact-us/ to discover a solution that fits your communication needs.

Episode Transcript

Intro 0:00

Welcome to the What The Teck? podcast where we talk about business and Office Technology and put our 20 years of expertise to discussing trends and issues impacting the workplace.

Rolando Rosas 0:26

And welcome back to What The Teck? I’m Rolando and I’m Dave Kelly. And we are your co hosts for What The Teck? where we speak with technology and industry experts to gain their insights in today’s evolving business world. And we’ve got a good one today for folks listening in and as well as watching.

Dave Kelly 0:47

We do but hey, listen before we before we introduce our guests, a couple of couple of shout outs. Hey, big shout out to Dan Maccarone of charming robot charmingrobot.com. Dan’s also the co author of the barstool MBA available on Audible Green Book, great book, what’s their tagline? Why running? Why running a bar is better than running to business school. It’s a great Listen, listen, if you’re into business, you want to kind of take it a little light hearted, you got to check out this book. There’s a lot of great nuggets in there. Now who do you want to give a shout out to Rolando?

Rolando Rosas 1:27

I’m gonna tell you in a second, but he was a great guest last week with us. And he invited me to take a sip at his bar in New York City. And actually, he’s got a couple of restaurants. So I’m gonna be there. We’ll take some sips. And if you happen to be in NYC, or going down there and have some free time, check out his restaurants. You can go online and just google him and you’ll find some of his restaurants. But yeah, Dave, I want to give a shout out to Justin Welsh. He is a solopreneur coach guru, like he drops serious nuggets on LinkedIn. If you’re trying to get your side hustle game on, check him out on LinkedIn, he is just blowing up not only blowing up, but Dave, he offers a lot of really good insight. So if you’re a one man show or one woman show, trying to get that side hustle on, he could he can give you some guidance on how to get that going.

Dave Kelly 2:18

Excellent. Yeah, we’ll need to check him out. Here, Rolando, I gotta hold you back before you introduce our guest, who’s our sponsor today, do a read from our sponsor.

Rolando Rosas 2:28

Hey, here we go with today’s sponsor, today’s show is sponsored by Global Teck Worldwide. There are professionals, Dave, that are going to be listening to this podcast today who find hardware sourcing and recommendations to their clients a hassle. So if that’s you listen up to this, don’t let hardware get in the way of keeping you going to the end game, you know, getting scoring that touchdown with your customer getting that project off the ground. The goalposts always tend to move when you’re talking about hardware, it gets in the way, stop doing that, like Global Teck, with its 20 years of expertise in the office hardware, and its white glove service help you and your customers be ready on the intended launch date so that you can avoid hidden surprises. You know, Charinna, we’ve worked with some of your partners in the past when it comes to hardware, giving them that white glove treatment so that, you know, they don’t fumble the ball right when it comes to launching on the cloud or getting their launch dates ready. And I think we’ve had some good success with that wouldn’t you say?

Charinna Kushnir 2:28

Oh, absolutely. It’s that personal touch that Global Teck offers that really sets you apart in this industry. I don’t know many people that would get on the phone with a customer and say, Oh, your headsets not working. Let me actually walk you through the step by step right. In fact, I don’t know anybody and I’ve been doing this 20 years.

Rolando Rosas 3:52

And you know what, you’re a pro and a veteran yourself. You know that a lot of a lot of the times the folks you’re working with the Data Canopy partners of yours. What they hear is just go go on Amazon and get whatever, whatever headset you see, and it’ll you know, do the job. They’re all the same. But Dave, didn’t you tell me something the other day about something as an exact story like that with a client you’re working with?

Dave Kelly 4:16

Yeah, so Charinna we had a partner contact us really like panicking. And he tells me he said, listen, we’re in the middle of a rollout. And the headsets that were recommended by another vendor weren’t working with their Mitel phones. And he said to me, he said, Dave, I really need your help. This is it’s like it’s slowing everyone down. But the clients upset. The salespeople are upset and you know what it had to had to do with some provisioning of the phone with the headset and long story short, I was able to quickly get a solution in their hands for testing. They plugged it in, we got the thing working, they consulted with some other folks. Everyone gave it a thumbs up. So is one of the largest state university He’s in the country. We secured an order, which was great, you know, of course for us. But more importantly, we were able to get the client where they needed to be they needed that working hardware piece. And the partner was psyched because now it just removed that roadblock, and they were able to kind of keep moving forward, opening up the licenses get those users live, and at the end of the day, everyone was happy. 

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