Evolving Your Strategies To Generate Effective User Experiences

by | Feb 22, 2023 | Podcast | 0 comments

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dan-maccarone

Dan Maccarone is the Co-founder and CEO of Charming Robot, a product design company creating digital experiences. For the past 20 years, he has been helping startups and media companies shape their online product strategies, including creating Hulu’s original strategy and user experience. Dan also has experience in television, music, and print media, having worked with Late Night with Jimmy Fallon, Saturday Night Live, Universal Music Group, and The Wall Street Journal. He also hosts the weekly podcast Story In a Bottle, where he speaks to tech industry experts, including founders, VCs, and user experience and visual designers. 

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Here’s a glimpse of what you’ll learn: 

  • [4:38] Dan Maccarone talks about his favorite technology
  • [6:53] Two common mistakes businesses make in today’s customer-focused landscape
  • [8:20] How companies are creating effective user experiences 
  • [13:23] COVID’s effect on Dan’s bar businesses
  • [20:30] Dan addresses Amazon’s digital evolution and innovation
  • [24:08] Strategies for optimizing user experiences
  • [30:56] Leveraging TikTok to attract audiences
  • [36:24] Does data-sharing create a negative user experience?
  • [42:07] Is now a good time to start a business? Dan weighs in

In this episode…

Digital technology and business practices are constantly evolving. Those who resist change may remain static and struggle to scale, so innovating is essential to improve user experiences. How are the top companies adapting to the modern digital world, and what can you learn from their efforts? 

Amazon has evolved its product navigation features to meet consumer demands. Similarly, Bloomingdale’s integrates multiple UX designs to separate its brands and ensure a consistent experience across all channels. Dan Maccarone says you can modify designs and strategies from TikTok and other social media platforms to innovate digital experiences and reach diverse audiences. 

In this episode of What The Teck? Rolando Rosas and Dave Kelly invite Dan Maccarone, Co-founder and CEO of Charming Robot, to speak about enhancing user experiences in the evolving digital landscape. Dan also talks about how he innovated his business model during COVID, how data-sharing impacts the user experience, and the common mistakes businesses make today.

Resources mentioned in this episode:

Sponsor for this episode…

This episode is brought to you by Global Teck Worldwide. 

We are a full-service online retailer of professional headsets, webcams, and speaker phones from top manufacturers. 

Since 2002, Global Teck Worldwide has provided affordable, high-quality communications equipment and customized telecommunications services to organizations of all sizes.

Our specialists have invested hundreds of hours in technical training, certifications, and seminars to assist customers with purchasing decisions. 

We have served thousands of customers in a variety of industries with value-added services, including ergonomics, employee work accommodations, and hearing-impaired services. 

If you are a government agency, small business, or Fortune 500 company, contact us at https://circuitloops.com/contact-us/ to discover a solution that fits your communication needs.

Episode Transcript

Intro 0:00

Welcome to the What The Teck? podcast where we talk about business and Office Technology and put our 20 years of expertise to discussing trends and issues impacting the workplace.

Rolando Rosas 0:26

And welcome back to What The Teck? I’m Rolando Rosas is here today with you and Joining me as always is Dave Kelly, nice to see Rolando. Hey, and we are your co host of the podcast, What The Teck? where we speak tech and talk to industry experts and gain their insights in today’s evolving business world.

Dave Kelly 0:47

And we have a lot of fun doing it. But hey, before we get started, introduce our guests. I want to just a couple of shout out to CJ Rosenbaum attorney and partner at Rosenbaum & Segall PC, aka the Amazonsellerslawyer.com. We’ve had CJ on our podcast before offers up some free legal advice. We hope to bring him back again real soon when he’s done with his international travel. I also want to do a quick shout out to Dan Smolen and podcaster 20 year recruiter and owner of an executive recruitment firm. Dan’s launching a new live podcast called What’s Your Work Fit? And that’s starting this month, October 2020. If you’re seeing that a little bit later date, check him out again Dan Smolen hashtag #whatsyourworkfit you can find him online and LinkedIn and everywhere on the socials. And I’m really excited to see what you put out there. And he’s they looking to talk about future of work, quite quitting workplace disengagement, and more. So Dan good luck with your podcast. I will certainly be watching. Hey, Ro, do we have a word from today’s sponsor?

Rolando Rosas 1:58

Heck, yeah, we do. And it’s from Circuit Loops. And if you are still paying for slow, updated business net, why would you do that? Because seconds matter. And nobody has time to wait. And you’re in New York City serving up people who wants to wait in a long ass line to get one drink? Or away? Or who wants to wait an hour to get their food served? You know, thank you. So why would you pay me exactly? Why would you pay for a slow, outdated internet anymore. Don’t do that. I don’t want to wait around for my cappuccino or my drink. So you wouldn’t want to do that to your lifeline of your business. Get an instant quote today in under 60 seconds because nobody has time to wait for a rep to call you back for a proposal for your business internet. Start your journey at circuitloops.com today and hook up your entire office or multiple locations in under a minute. All right, let’s talk about Dan Maccarone. He is the CEO and co founder of Charming Robot, which is a product design firm in NYC one of the best cities on the planet. With nearly 25 years of experience. He has been helping startups and media companies shape their online product strategy. He is the host of the podcast Story In a Bottle. He’s told me he’s gonna give me a bottle next time I go to NYC and we’ll do it in his bar. He is also the co author of Barstool MBA, which I want to hear more about why running a bar beats running to business school. Dave

Dave Kelly 3:37

I would rather run no bar after a good lesson at the business school.

Rolando Rosas 3:45

So let’s welcome out of the green room. Dan. Dan, welcome to the podcast. And

Dan Maccarone 3:52

thank you so much for having me. Great to see you guys.

Rolando Rosas 3:55

Yeah. So where are you checking in from today?

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