How To Apply Data for Competitive Product Listings

by | Aug 16, 2023 | Podcast | 0 comments

Colin Raja
Colin Raja

Colin Raja is the Owner of RIMSports, a brand and manufacturer of workout gear and exercise equipment. With a shared love for sports and fitness, Colin and his wife launched RIMSports’ products on Amazon before expanding into large-scale e-commerce and other online platforms. As a seven-figure seller and Amazon growth consultant, he has experience in brand strategy, product launches, e-commerce marketing, and the customer journey. 

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Here’s a glimpse of what you’ll learn: 

  • [0:00] Introducing Colin Raja — a 15-year boxing veteran and seven-figure business owner
  • [11:34] How to leverage AI to optimize keywords for Amazon listings
  • [20:43] Why Amazon sellers shouldn’t launch generic products
  • [28:21] Colin emphasizes identifying and applying Amazon data trends
  • [36:14] Guidelines for using the Prime Badge for same or next-day shipping
  • [44:06] Leveraging insights from product reviews using AI
  • [49:40] The importance of a data-driven approach for launching products
  • [52:06] Benchmarking conversion rates against competitors
  • [1:00:37] Considerations for relaunching products — and how to avoid listing freezings

In this episode…

Are your product listings optimized for the customer experience? As competition in the Amazon landscape intensifies, sellers must devise new methods to secure conversions. Learn the secrets of crafting a data-driven approach to build a lucrative Amazon business.

With duplicate products on the market, seven-figure business owner and Amazon master Colin Raja stresses personalizing your products to outperform the competition. This extends beyond unique designs and niche products. Instead, you must identify and structure your products around the most relevant problems faced in daily business operations. Colin also recommends tracking the impact of purchasing trends on Amazon sales data to inform product development. To optimize your listings for higher conversions, leverage AI tools to distinguish top-performing keywords and collect insights from product reviews. 

In today’s episode of What The Teck?, Rolando Rosas and Dave Kelly host Colin Raja, the Owner of RIMSports, who shares his product launch and listing optimization methods. Colin describes how to benchmark conversion rates against competitors, considerations for relaunching products, and why you shouldn’t launch generic products. 

Resources mentioned in this episode:

Sponsor for this episode…

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Episode Transcript:

Dave Kelly 0:00

Are your clients or business partners keeping you awake at all hours of the night?

Colin Raja 0:05

So I was in a big deep depression for some time and I was like a very good and data analysis and whole bunch of things. So I started helping people out before that point of time, I lost my momentum. I thought my life is over and all the things I went through in my life, that helping people or that period of time, my depression went out and it gives like a better clarity to move forward in my life. It’s like you’re not working for yourself. You’re like working for somebody we’re trying to help. What

Rolando Rosas 0:30

are you consuming and can’t get enough of right now from a nerding out on right now. Technology wise,

Colin Raja 0:36

the AI right now? It’s super amazingly what’s happening to GBT cloudy and Brad and all the things like you can just need to put up like your Amazon listing inside it’s automatically able to create all the reviews of your customer unable to fit give you anything you ask

Rolando Rosas 0:55

the world would be a better place. Amazon sellers in general, would also benefit from some of this wonderful knowledge that that you’re putting out. Tick. Tock

Colin Raja 1:07

boy, all right. Are we gonna get into this topic right now? Okay.

Rolando Rosas 1:11

Whatever is in your brain, what does your brain spit out? When you hear that word?

Colin Raja 1:15

Tick tock. It’s like a

Rolando Rosas 1:27

welcome to What The Teck?, your gateway to business strategies and tech secrets, shaping today’s workplace. Hey, hey, it’s Rolando from the DC area from the DC area. And

Dave Kelly 1:41

it’s Dave Kelly from Southern New Hampshire. Welcome to What The Teck? great episode today. Join us today as we meet Colin Raja, a ChinaI. born entrepreneur and owner of RIMSports who started his Amazon journey with just 100 bucks. He boxed for 15 years before pursuing business building a seven figure brand and overcoming personal challenges. Discover Colins data driven approach to launching successful products and his inspiring path to success. As always, if you’d like to get the full experience and sound effects, you’ll want to listen with your headphones. If you’re listening to this podcast, we will be serving up videos so that you can watch it on our circuitloops.com page, make sure you check out our circuitloops.com page in our podcast section. Back to you Ro.

Rolando Rosas 2:34

All right, wonderful. Before we get to Colin, you know, Dave, I need to give some big props to a few people that, you know, that we’ve actually talked to and one that just did something really cool for us. So first of all, I want to give big props to Jon Morgenstern who was a guest on our previous podcast. He works at VaynerMedia with the famous Gary Vaynerchuk, aka Gary Vee, you want to check out what he’s got to say about social media, and what’s working and what’s not working today. So big props to John. Also, I want to give big props to Max Ortiz of E POS sent us some brand new headsets to check out. We’ll be coming out with some review on that. So you’ll want to check our channel for updates on that as we put that particular new headphones to the test. So thank you, Max, for getting those out to us. Thank you very much. I look forward to really putting it through its paces. So Dave, we’ve got somebody who I’ve been following within our MDS group also known as Million Dollar Sellers group. Colin, let you let you take over for the intro duty so go to it. All right.

Dave Kelly 3:51

So join us for meeting with Colin Raja Colins started his business journey with RIMSports with just $100. Now I wouldn’t want to mess around with him because he boxed for 15 years before pursuing business, building a seven figure brand and overcoming personal challenges. Discover Colins data driven approach to launching successful products and his inspiring path to success. Welcome to the show, Colin

Colin Raja 4:21

All right. All right. Thanks for having me guys. Really appreciate it. Great. Excited to be here actually, for sure. I mean, I seen your multiple podcasts you guys are like killing it.

Rolando Rosas 4:32

Awesome. Thank you. I really appreciate that. And you know, I’ve been following you through our met. We both belong to million dollar sellers group and your posts about you know, things that you’re finding and discovering and taking your approach and that’s what we’re why I wanted to have you just every week you come up with some nugget and some revelation that you know, you know what the how the world would be a better place Amazon sellers in general, would also bend fit from some of this wonderful knowledge that that you’re putting out in in group. So thanks for coming on the show. So thank you, Colin. So you you are checking in I know you’re in the New York City area. And you know that is the mecca the hotbed right now for Amazon sellers. You guys have some really big groups that are there locally sellers that are some some big, big time sellers, as well as a lot of little ones that are that are up and coming. You were telling us before we went on that you live in Queens, and you know that you are finding very interesting how on during the Shabbat for a lot of the Jewish folks that are there, the how they, you know, go about their thing. And you know, what really struck me is the use, as you were saying that earlier, was I took a trip over to Israel. And I remember going into the elevator, they actually had two elevators at the hotel, one elevator stop at every floor and one elevator, the doors were open, and it would like you couldn’t press any of the buttons. It would just automatically go to the floors so that folks that were observing the Shabbat didn’t have to press the buttons.

Colin Raja 6:19

Wow, wow, I admire that discipline. I try to be honest with you. I tried for a one single day, I couldn’t last more than like, three, four hours actually on my phone. I was like how Shane? Why am I actually thinking about what’s wrong with me. But they’ve been doing years and years of discipline like that our garden? Yeah, it’s a one day I’m gonna one day challenge that I accept the challenge to complete it for sure.

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