Steven Schneider

Steven Schneider is the Co-founder and CEO of TrioSEO, which helps SaaS and B2B brands create content that generates high-intent organic traffic. Before TrioSEO, he co-owned a portfolio of 40 blogs, managed 400 articles monthly, and helped scale a collection of brands by 500% to seven figures in three years.
 

Available_Black copy
Available_Black copy
partner-share-lg
partner-share-lg
partner-share-lg
Available_Black copy
partner-share-lg


 Here’s a glimpse of what you’ll learn: 

  • [0:00] Steven Schneider joins Rolando Rosas and Dave Kelly to discuss SEO backlinking
  • [3:09] How to generate clicks on your content
  • [7:47] Why SEO backlinks are not outdated
  • [11:52] Building customer trust as an e-commerce brand
  • [17:20] Amazon’s influence in the marketplace
  • [21:55] How Walmart has gained traction in the e-commerce space
  • [25:43] The potential dangers of AI-driven content
  • [30:04] What does it take to appear on page one of Google’s search results?

In this episode…

In a digital world overflowing with content, how can businesses ensure they stand out and capture audience attention? With nearly 95% of online content receiving no clicks, it’s not enough to create content arbitrarily. What strategies can marketers employ to improve their visibility and engage their target audience?

Rather than trying to fit as many keywords as possible into one piece of content, SEO master Steven Schneider suggests conducting in-depth keyword and customer research to develop a central topic. This allows you to create high-intent, ROI-focused content to achieve brand goals. Additionally, building backlinks is an evergreen SEO strategy that can boost you to the first page of search results by generating credibility and authority.

Welcome back to What The Teck? as Rolando Rosas and Dave Kelly invite Steven Schneider, the Co-founder and CEO of TrioSEO, to discuss SEO strategies for e-commerce brands. Steven talks about maintaining caution when employing AI for content generation, how Amazon has gained trust in the marketplace, and how to build customer trust.

Resources mentioned in this episode:

Quotable Moments:

  • “People often confuse efficiency with quality; it’s human nature to want things done faster, but you lose the human aspect.”
  • “Not all SEO content has to be bottom of the funnel to move the needle for your brand.”
  • “It’s better to have a small piece of a big pie than a big piece of a little pie.”
  • “The more you can communicate that there’s a real person behind a product, the better you’ll connect with buyers.”
  • “Podcasts are without a doubt going to be the best way to build backlinks in 2024.”

Action Steps:

  1. Conduct thorough keyword research: Understanding the keywords that resonate with your audience is crucial. This approach ensures that content is tailored to what potential customers are actually searching for, avoiding the pitfall of writing irrelevant content that doesn’t attract traffic.
  2. Focus on building backlinks: Establishing backlinks remains a powerful SEO tool as they serve as endorsements for your content, boosting credibility and authority. By cultivating more backlinks, you enhance your site’s reputation in Google’s eyes, leading to better search rankings.
  3. Create authentic and engaging content: Shift the focus from sheer volume to the quality and authenticity of content, which resonates more with audiences. This tactic addresses the common challenge of content saturation and low engagement rates by making your material more relatable and trustworthy.
  4. Optimize the user experience on your site: Ensure that your site is mobile-friendly and provides a seamless user experience. Google prioritizes sites that are well-structured and easy to navigate, which keeps users engaged and reduces bounce rates, directly impacting your SEO.
  5. Leverage podcasts for backlinks and networking: Participating in podcasts can simultaneously provide backlinks and expand your professional network. This method offers a multi-faceted approach to content marketing, providing value in SEO and industry visibility.

Sponsor for this episode…

This episode is brought to you by Global Teck Worldwide

We are a full-service online retailer of professional headsets, webcams, and speaker phones from top manufacturers. 

Since 2002, Global Teck Worldwide has provided affordable, high-quality communications equipment and customized telecommunications services to organizations of all sizes.

Our specialists have invested hundreds of hours in technical training, certifications, and seminars to assist customers with purchasing decisions. 

We have served thousands of customers in a variety of industries with value-added services, including ergonomics, employee work accommodations, and hearing-impaired services. 

If you are a government agency, small business, or Fortune 500 company, contact us at https://circuitloops.com/contact-us/ to discover a solution that fits your communication needs.

Episode Transcript:

Steven Schneider 0:00

Google knows everything of how long they’re on page, where they’re scrolling, when they stop scrolling, and then when they leave. I mean everything that we think they know, they know. And SEO can’t reinvent the wheel. Everyone wants to think that there’s a secret hack to SEO, when really

Rolando Rosas 0:15

Steven Schneider is the co-founder and CEO of TrioSEO. He’s known for transforming B2B brands into organic traffic generating machines by unlocking the habits of high intent customers.

Steven Schneider 0:28

Backlinks matter more than ever, because they act as a vote of confidence choosing to link to your website and say, check out their stuff. Google looks at that as that authority building aspect. So you have zero of those, you have no credibility whatsoever. You’ll lose a majority of your people, just like people are so tied up and create, create, create. If you’re just throwing things against the wall and they stick 94% of time, they probably

Rolando Rosas 0:54

won’t. Are we uploading the wrong things? Are we writing the wrong stuff? Are we targeting things that are irrelevant? People will

Steven Schneider 1:01

target content without any keyword research and not knowing what actually makes sense at the other day or what actually moved the needle for your business. What do you see that’s working? One of my favorite SEO hacks, I would say, is that,

Rolando Rosas 1:20

welcome to What The Teck? your gateway to, business strategies and tech secrets shaping today’s workplace. You know, Dave, the times are getting crazier and crazier when it comes to content. It seems like content is king, but we know better, especially from the last guest we talked to, who’s an expert in that field, and today we have a continuation of that conversation.

Dave Kelly 1:42

Yes, sir. I’m looking forward to getting his take on some of the questions that we prepared for Steven.

Rolando Rosas 1:47

I know so you know what, Dave, let’s get right to it. Get ready for a powerhouse in the world of SEO. Welcome to the podcast. Steven Schneider,

Dave Kelly 2:02

hey, Steven, welcome to the show.

Rolando Rosas 2:03

Hey Steven, good to see you. 

Steven Schneider 2:07

Hey guys, thanks for having me excited to be here. 

Rolando Rosas 2:10

Alright, I’m glad you’re on here, because I can’t escape when I turn on or grab my cell phone and see just an endless stream of content and from content creators talking about how we got to create more content, and I’m sure you’ve seen it on your feed as well, how we have to create more content if you just turn linked. It doesn’t matter where you go. The likes of Gary V Alex hormozi, Alex Sheridan and so many of these acts were saying, you have to create content. But here’s the thing I’m having a problem with. There’s a big problem. There’s a very big problem when it comes to content, and it’s getting highlighted more and more. And I was mentioning our past guest, Neil Patel. He had something to say about this, and I want you to see what you think about his take on this, and we’ll talk about it. On the other side,

Neil Patel 3:09

people believe that if you create content, you’ll get eyeballs. It’s not like the field and dreams. If you build it, they will come. The reality is, in today’s world, if you build it, they will not come. And there’s one percentage or number that says it all, 94.29% we track over 7 billion keywords on Google with our tools and to the public and Uber suggests. And in the last 30 days, 94.29% of the web pages got no clicks from Google. People are creating a ton of content and getting no traffic.

Rolando Rosas 3:45

Getting no traffic 90 almost 95% that’s a huge problem. What’s going on?

Steven Schneider 3:53

It is, I think that Neil is one of the goats, an SEO. He’s goats, yeah. I mean, he really set the bar high for the industry, and I think the people’s search intent and how they’re using social media to engage with content like times are changing. I think SEO still has a time and a place, but I think it really just depends on the type of content that we’re set out to create for brands. I think that really makes a difference on how people choose to engage with it. And that’s just really the name of the game. It’s like, is that content you’re creating? Have a goal or intent, and do you know that people actually want to care to see it? If you’re just throwing things against the wall hoping they stick nine times out of 10 or 94% of time they probably won’t.

Rolando Rosas 4:33

That’s that’s just staggering. Don’t you find that staggering? Are we getting it all wrong, though? Like, do we have the wrong approach, are we writing the wrong stuff? Are we uploading the wrong things? Are we targeting things that are irrelevant, or is it that so few have the formula right that they’re killing it and that’s what’s getting served up? I

Steven Schneider 4:54

think it’s a little bit of both, to be honest. I think that for at least from my experience in SEO. So people will target content without any keyword research and not knowing what actually makes sense in terms of a core topic to go after. And then they will write a blog topic and expect for it to rank and then be disappointed when it doesn’t. The same thing with Neil’s saying there. I think on the other side of social media, people create content that they find really interesting that they think is interesting, but at the end of the day, like your customers are, what actually are the decision makers and who actually move the needle for your business? I think that there’s a disconnect on how people assess what they think is interesting, and they expect it to be a blanket answer across the board, which we all know isn’t true.

Dave Kelly 5:40

So we’ve been putting out YouTube videos. We have two different channels out there, and we love analyzing the data. We get very excited when we accumulate views on videos, and sometimes it’s very unexpected. We’ll put something out, we’ll get 5000 views, but sometimes we put some out, we might get 500 views. Is the goal. Always views. Sometimes we assume that the more views than the more sales is that always the case.

Steven Schneider 6:09

I don’t think so. I think that more views equal more sales. Is a broad umbrella statement, like more views equals more sales if you’re looking at a 10 year time horizon, but if you’re looking at a per post data metric, probably not. I always like to say that not all SEO content has to be bottom of the funnel, high intent, ROI Focused content in order for it to move the needle for your brand. And I think that kind of can be said across the board when it comes to social media or even like newsletter content. There’s so many pieces where it’s just more or less a step in that nurture sequence or a app to build trust with your ideal customer. And I think that the more you can just be consistently in their feed and just speak to their core problems, offer solutions and just be that go to person that when you know they think of SEO, they think of Steven Schneider and TrioSEO, that’s going to be a win at the end of the day. Yeah. I think it’s just matter how you look at you look at kind of the full umbrella when it comes to content as a whole.

Rolando Rosas 7:07

One of the things that a lot of people do today are blogs. And I know you and I had a chance to chat about a few things, and one of the things that I asked you that I thought was interesting, because Google keeps evolving. And they kind of change the goal post. They move them around a little bit, and so that affects how performance and ranking works. And I was surprised that you said backlinks are still working. And to me, it seems so 90s that, because that was the focus, backlinks early, 2000 backlinks. You said, No, Ron, that’s still working. Why is that

[Continue to Page 2]