Seneca Hampton

Seneca Hampton is the Founder of Hampton Adams, Amazon’s leading athletic tape brand. Hampton Adams serves over 600,000 customers and has produced over $15 million in revenue. As an entrepreneur and Amazon expert, Seneca has built multiple seven and eight-figure businesses in e-commerce, logistics, consulting, and speaking. He gained notoriety by appearing on Shark Tank, where he demonstrated how he scaled Hampton Adams.

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Here’s a glimpse of what you’ll learn: 

  • Seneca Hampton shares how he lost a $250,000 business deal
  • How Seneca became an Amazon seller and founded Hampton Adams
  • Common mistakes sellers make on Amazon and the secrets to a profitable Amazon business
  • Why doesn’t Hampton Adams have a team of employees?
  • The importance of competitive pricing
  • How to get into Amazon’s top 1%
  • Seneca talks about his experience on Shark Tank and his daily seller rituals

In this episode…

What does it take to launch a business on Amazon? The seller’s landscape is cutthroat and volatile, with failure just as common as success. So what makes an Amazon business profitable?

Learn from the founder of Amazon’s most successful athletic tape brand. After missing out on a $250,000 business deal, Seneca Hampton read, attended, and consumed countless commerce books, courses, seminars, podcasts, and webinars to gain comprehensive sales knowledge. He discovered that when it comes to Amazon, the most important aspects to consider are pricing, rankings, and product and seller reviews. Instead of lowering your prices, Seneca recommends boosting your rankings by offering product discounts. This ensures positive reviews and converts buyers away from competitors. 

Join Rolando Rosas and Dave Kelly in this episode of What The Teck? as they learn from Seneca Hampton, Founder of Hampton Adams, about selling on Amazon to turn a profit. Seneca explains the common mistakes sellers make on Amazon, the secrets to a profitable Amazon business, and the importance of competitive pricing.

Resources mentioned in this episode:

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Episode Transcript

Intro 0:00

Hi welcome to the What The Teck? podcast where we talk about business and Office Technology and put our 20 years of expertise to discussing trends and issues impacting the workplace.

Rolando Rosas 0:26

This podcast is brought to you by Global Teck Worldwide your Technology Office experts that’s been around for 20 years providing trusted, personalized office IT solutions check them out at That’s 

Dave Kelly 0:48

Still paying for slow, outdated business internet? Why would you do that everything is so expensive and 2022. But listen, you might not realize you can go to instant quotes to easily compare with what you’re paying for and find the upgrade that’s right for you. It’s that easy. Go to

Rolando Rosas 1:07

Welcome back to What The Teck?, I’m your host, Rolando. And here we put our 20 years of expertise for you in the office technology space. And we talk about technology and where it intersects with business. And we’d like to talk to people that know what they’re talking about, like today’s guest, who has a thing or two to say about Amazon as well as being on Shark Tank. But before we get to our guests Seneca Hampton, I want to bring up my co worker colleague and friend, Dave

Dave Kelly 1:37

Rolando, it’s always a pleasure. I can’t believe that Global Teck is celebrating 20 years in the industry. Who would have thought what a great what a wonderful trip this has been.

Rolando Rosas 1:49

I know I couldn’t have thought I would not have imagined 20 years in business when I started back in 2002. And how much the world has changed. I had, there was a little company called Amazon back in the day. They were selling books at around that time. And then 20 years later, look at where we’re at today. And that’s why today’s guest is perfect to talk about this because he’s an Amazon seller, been on the platform for a long time. And we’re going to talk about some stories and things and so he’d be the great guest talk about Amazon life and what that’s like. Seneca is the founder of Hampton Adams his brand Hampton Adams has been on Amazon for over eight years. And he’s in the 1% of all Amazon sellers. Not an easy thing to do. Seneca stock and notoriety is shot up since appearing on Shark Tank, where the world finally had a small glimpse into his mastery of being an Amazon seller. Famously, Mark Cuban said while he was on Shark Tank that he wanted him on his team. I will ask him about that. And why a ruthless shark like Mark Cuban would say something like that. Like you. I want to find out more about what happened after the cameras went off and see what ended up happening after he left the Tank. And he’s gonna fill us in on a whole bunch of other things regarding Amazon, Seneca, welcome to what the tech? How are you doing today?

Seneca Hampton 3:15

I’m good. I’m good. How are you doing Rolando?

Rolando Rosas 3:17

I’m doing great. I’m doing great. I am glad that you’re on. So for those folks that maybe saw the 10 minute version of Shark Tank or maybe didn’t catch it at all. Let’s hear a little bit about your story and how you got to this journey of being an Amazon seller. And then what led you to getting on Shark Tank? 

Seneca Hampton 3:37

Yeah. So, man, when people ask me about my entrepreneurial journey, I go back to when I was a kid, my mom, my brothers would come up to my mom and ask her for money. And she go I don’t have any figure out to make some. And we would hit she taught us she used to go sell candy when she was a kid. So she tickets a Smart and Final. I probably just dated myself by saying Smart and Final interesting

Rolando Rosas 4:00

is that a West Coast chain or something?

Seneca Hampton 4:03

It’s like the East Coast. It’s the miniature version of Costco before, like Costco was on the West Coast. And it was kind of like bulk things that you could go and buy. And so we go and buy 2030 packs of like Snickers and candy and we go to school and we’d sell them for like a buck or two and make money and then we go out and buy honey buns in Arizona I see. But it started this started then just wanting to make money make my own cash and not have to ask my parents did they would their favorite word was No. And it wasn’t in a way that was like me in a room there was just like, hey, look, we got bills. I can’t afford to go and buy you $100 shoes. That doesn’t make sense. I learned very quickly. Hey, you gotta make you gotta make money on your own. I was always the I was always the resourceful kid growing up. And so I tell the story of i Four brothers, we go grocery shopping with my mom and we’d have a van full of food and we were all happy about And we’d have to take it in the house. And I’d run in the house, come out, grab a skateboard, put the food on the skateboard and start like scooting it in the house. And she go, what are you doing? Pick up the food and booze and bags, take it out. And I’m like, why is this easier? And I was always like, this is the lazy one he didn’t do and doesn’t want to work. And all my brothers would be lugging the bags. And I’m like, No, I just don’t want to do it hard. There’s a way to do it. Why do I have to carry it? And that trait I should say, has been with me, my entire life is always trying to figure how to be efficient. And so fast forward. I tried to start countless number of businesses, and they did not work. And then they didn’t work, not because the businesses didn’t work. They didn’t work because I’m wasn’t who I needed to be in order for the business to work.