Rolando Rosas 4:55
Omaha? Yes hit It’s famous Omaha? I did never like that audible I mean it, it, it there’s, I would imagine from an enunciation perspective having played football myself, Oh, my highs, easy on the jaw and easy to project. And I would imagine he probably did some I don’t know, I’m just kind of theoretically guessing here. Omaha is easy to announce to a group of guys, you know, a crowd of 70,000 people yelling and screaming, it’s easier to get Omaha across than some other words,
Dave Kelly 5:26
we’re going to have to come up with our own audible call Rolando, Chad, you’ve been in broadcasting for for a pretty long time. You know, tell us about you know, some of your earlier experiences with broadcasting you know, how did you get into that?
Chad Franzen 5:40
Yeah, you know, even as a kid I grew up wanting to be kind of a sports announcer I was like the kid who would listen to Denver Nuggets basketball games on the radio, and then tape them and then re listen to them over and over and try and imitate the announcer. So I, I always wanted to do that. And then I, I grew up, went to college at Colorado State got a journalism degree. But you know, when as a young adult, I was just kind of clueless as to what I really wanted to do or how I was gonna get into it. So I finally figured out a way to break into broadcasting in 2009. And I knew I had to start out by going to a small town. So I went to a town called Shadrin, Nebraska, where they had once they have one stoplight, and I was I had to do news for a year. And then I worked my way into becoming the voice of the Cardinals, which is the high school team. And you know, in those small towns, sports or high school sports are a big deal. Like, you know, people follow the the Cardinals in Shadrin, Nebraska, like people in Denver, follow the Broncos. So you’re just kind of immersed in uncovering the team’s
Rolando Rosas 6:46
Chad kid, I just want to step in, I want to give a little flavor of that. You know, you’re talking about it. I know some people are going to be watching this and some are going to be hearing this. I want to share a little bit of that with our audience.
Chad Franzen 7:00
No yards so far for Caleb early. He has not been a regular starter, you heard coach at Fackrell tuck in the pregame show about a lot of their senior players have been out of action or have left the team. And now the Evanston Red Devils operating with some backups. As Piper takes the snap now rolls out to the left side tries to dump off a short pass the kiss bar out of the backfield. And that is short and incomplete.
Rolando Rosas 7:27
All right, just folks who have not heard your play by play voice a chance to hear some of that.
Chad Franzen 7:33
Yeah, wow, very nice. I haven’t heard that. I haven’t heard that in a while. Thank you. Yeah, you know, when you’re when you’re working in those small towns, you you work every morning, you have to get there around 430. But you have to do the sports updates, and you have to go on to each so most of those stations would have like to somewhere between two and five shows going on like a country show a pop music show, whatever. And you go in there and you kind of Yuk it up with the DJs. And then you give a sports update. And you have to do that. So you have to prepare the sports. Okay, so your day kind of starts at 430. And then you know, at seven, the the high school football game starts. So you’re you have to program your brain not to be completely filled with cobwebs to to do those games, but that the play by play was the highlight of the those experiences for me for sure.
Rolando Rosas 8:24
Well, you know, I’ve, in the back of my mind, you know, I’ve always wanted to do a little bit I thought it may be I go into broadcasting, but it’s it’s really a tough journey for a lot of people, you know, you like you said you, you’ve got to go to maybe a small market to get in, break in. It’s competitive. Not everybody’s going to rise to the level of, you know, some of the big name broadcasts, or sometimes these guys are former athletes, especially if you’re talking sports, if that really was, you know, kind of like I want to be in sports broadcasting, you know, they bring in a lot of the retired NFL or, you know, basketball guys coaches and whatnot. And as a broadcaster because that leaves but really, in the crew, you have one guy that’s the commentator and then one guy, that’s the broadcaster, right? And so there’s a lot of competition for those spots. And I can’t imagine that climb right? I mean, where did what was the point where you thought, you know, maybe I may branch out into some other things.
Chad Franzen 9:19
You know, I had I had lived in Shadrin, Nebraska as I said, that’s where I got my start, and then I kind of bounced around a little bit. That’s pretty common and radio especially at that stage. I lived in salida Colorado and in a place called Spirit like Iowa where I ended up broadcasting a state championship football game, and then in Gillette, Wyoming. And then after that, you know, your drive you do a lot of driving in especially in Wyoming when you drive from like you drive like seven hours, and often through blizzards. And there was one day I had to drive from Laramie to Cheyenne, which is not a far drive. It was on a Saturday morning so I could broadcast a girl’s high school basketball game on Saturday afternoon and this the snow was blowing sideways I’m driving through those overturn semis on the road. And you know, you don’t get paid a whole lot in those jobs. And I was just thinking, what what am I doing here?
Rolando Rosas 10:09
Yeah, what are you doing? Why moment? You know, I know that a lot of people they’ve heard of Wyoming, it’s through Jackson Hole because they have the, you know, famous event every year a bunch of billionaires and millionaires go out there and have their annual thing and then people moving out there because they want some land. But this is exactly what it’s like. I lived in Minnesota for seven years and snow blizzards, some snow even up to people’s roofs when you get out of the Twin Cities and into the more rural parts where there isn’t snow plowing. It’s not glamorous. So I guess if you’re planning on living in Jackson Hole or somewhere else in Wyoming, uh, be prepared, right?
Chad Franzen 10:47
Yeah, exactly. Exactly. Wyoming compared to Iowa in the winter, you know, Iowa. When I moved to Iowa, they always told me I was wondering about the winter. I’d rather live in Iowa during the winter than Wyoming any day.
Rolando Rosas 11:01
It’s got to be very remote, because, look, at least in Iowa, you got plows and streets that are gonna get done. There’s there’s some population in Iowa, as well as Minnesota even to some extent the Dakotas. But Wyoming is even further west. So it’s Cheyenne, and probably everything else.
Chad Franzen 11:19
Oh, yeah. It’s the Wild West when it comes to road when it comes to road maintenance. Things like that. May be cleared. It may not be why Iowa and Minnesota are pretty disciplined from what I can tell.
Rolando Rosas 11:29
Oh my God, look here. So I live just outside the neck, Nation’s Capitol on the Virginia side, we get two inches. It’s as if it we got 20. But they’re still coming around in Minnesota. Everything. So discipline, you know, it snows on Monday. This is the side of the street, you’re on snows on Tuesday, you go over here, the plows come here at 8am. And it’s just a rhythm of things that continue to go in here. It’s an absolute cluster. Right? And we don’t know what to do. People are parked over here, plows can’t get through. It’s just a mess. But you’re right in Minnesota, Iowa, though, so states like that the Midwest, they know exactly what they’re doing. So props to Minnesota. Department of Transportation. Definitely. So awesome. Awesome. I love hearing about those kinds of things, you know, living out in the middle of nowhere or going out because it’s a lot of people don’t know what that’s like. For those people that haven’t traveled to the Midwest or really, I would got to get back with that Wyoming be the rocky West is the Rockies.
Chad Franzen 12:33
Yeah, it’s probably like the Rocky Mountains. It’s right. It’s right here with Colorado, we don’t consider ourselves the Midwest probably more like the Rocky Mountain region
Rolando Rosas 12:39
Rocky Mountain West. In you know, the other thing speaking of Rocky, but that’s not as rugged. I saw in your, in your profile that you had been to meta gene. And I, you know, meta gene is a it’s in Colombia, and it’s a place that is blowing up in terms of digital nomads. And what I wanted to ask you, because now things are really different than 1520 years ago, when it comes to, you’re gonna have somebody announcing game broadcasting, even commenting from around the world, or doing a play by play from around the world. What do you think of this trend of working from anywhere? And where do you see that going? As it relates to podcasting and broadcasting,
Chad Franzen 13:20
you know, that the ability to work from anywhere is fantastic. I think it prevents it presents some difficulties when it comes to podcasting and broadcasting. But in terms of, you know, a lifestyle and even attracting more people to a job that’s already kind of popular. I think it’s fantastic. You know, the idea that you don’t have to move to wherever I lived Shadrin, Nebraska to get started, maybe you can broadcast from chat for Shadrin, Nebraska, but not have to move there especially for you know, as a as a young single guy at the time, my age. That was pretty depressing for about two years there in my life. Other than the fact that I was doing No, other than the fact that I was doing what I wanted to do. Yeah, exactly. You are everything is closed on Sundays. So that was that was kind of unusual for me. And you, you hang out. And then if you want to go out, maybe you can go hang out at the bar with, you know, a bunch of guys wearing overalls and you can talk with them. Nothing wrong with that it was just wasn’t my thing. It wasn’t what I was used to at the time.
Rolando Rosas 14:25
Well, now we have internet, we have social media. So you could be in those places, even though from a, you know, population wise there aren’t a lot of other folks to mingle with. The world was different back then. Right? You had four or five channels. I still remember turning the dial on my TV, you know for those folks that still had TVs turning dial and that’s all you got. And then that 11 or 12 midnight, all the channels went off air. Yeah, exactly. So a different world.
Dave Kelly 14:56
Those were the good world. And I think It’s nice, you know, I’m sure we’ve all unplugged. You know, you take Sunday, you’re like, No, I’m not gonna look at my phone today, I’m gonna unplug this. Nothing feels better than not having to respond to messages, check emails, I think I’d like it should be a weekly thing that people build into their schedule. I don’t know if it’s one hour, four hours or the entire day, but just to be able to shut down from all the social media stuff. I think that would be a blessing. And I think everyone should take a take time out of their lives to reconnect with their family and disconnect from from the net for a little bit.
Chad Franzen 15:35
Yeah, that’s probably a good idea.
Rolando Rosas 15:36
No doubt. I tried to do that a little bit in the morning. All right. Want to ask yourself, mouse? Chad. I know that. For us, our journey to podcasting has taken some really interest, interesting twists and turns. And you know, the more I talk to people that that are wanting to be in podcasting or interested or somewhere along the journey of podcasting, there’s always a moment where they’re thinking about, is this right for me? Should I? What, what should I do here? And how can I get the most out of it? So if I were to ask you, you know, if somebody’s in podcast or starting off or looking to get what’s, what’s the approach here, what’s for somebody that’s looking to do that and get the most out of a podcast.
Chad Franzen 16:23
I’ll tell you what podcasting is right for everybody. It can be a little nerve racking. You know, if you’re not, if you’re not like me, who wanted to grow up practicing, announcing, it can be a little nerve wracking, maybe introducing a podcast and things like that. But you have to think of it in terms of less in terms of creating a broadcast and more in terms of creating relationships, here comes a pro tip. Just look at it, like you’re developing relationships, rather than creating a broadcast, because a podcast gives you the opportunity to talk to people who maybe wouldn’t want to talk to you otherwise, because they, they might look at you like you’re trying to sell something to them or something like that. Whereas in a podcast, you just get the chance to feature them, you can kind of develop a relationship. You know, I talk to people on podcasts every day. And it’s like, you know, you start out, you’re kind of getting to know each other. And then by the end, you’re like, friends, so you’re starting a relationship with somebody, everybody you’ve had on your podcast, if you have a podcast, it’s kind of like a friend. And then you know, they might refer somebody else to you, as a podcast guest or they might refer somebody else to you as a customer. Or they might become a customer or a client, you just never know what might happen. And you treat them you know, when you’re when you’re the host, and you have somebody on your podcast, you generally treat them pretty well, you guys gave me a great intro, I’m sure you give all your guests great intro. So you kind of build them up, you make them feel special, and you highlight them and what they’re doing, compliment them. And then you can always come back to them later on, hey, I need this, Hey, I noticed that you guys are doing this, I can help you in this respect. And they probably hadn’t remember having a good time on your podcast. And that’s how it starts. A lot of people think that they need to, you know, check SEO or check the number of clicks they get for to see how many people listen to their podcast, and that can be valuable. But from our perspective at Rise25 where I work, the most valuable thing is the relationships that you can build through only through podcasts. In our opinion, we’re
Rolando Rosas 18:19
just gonna say that, you know, it’s a it’s encouraging to hear what you just said, Chad, because doing a podcast is it’s work if you want to get it right, it’s work. And you have to put in the hours really to develop your crafts. And it would be like something like, you know, you want to be, you know, want to carve pieces of wood, you’re not a you know, you’re not going to be a Leonardo da Vinci on day one, you know, you’ve got to, you know, probably carve out several pieces of wood, before you really get to that masterpiece level. Is that is that the healthy approach when it comes to podcasts, as you talked about, you know, not getting the views or clicks, you know, when you if you look at a podcast, and you know, I want to blow up, I only see you know, 1010 clicks or 10 views. It’s kind of discouraging when you see that. So how do you get past that? Even though you know your bail building relationships, you’ve talked to a lot of businesses, how do you psychologically deal with that?
Chad Franzen 19:19
In terms of not having enough clicks? Well, I you know, you can you can use that as a time to refine what you’re doing, maybe get your maybe get your reads better things like that. And kind of build forward and then brainstorm at the time how you can encourage people to listen to what you’re talking about. So you could follow other podcasts or listen to other podcasts or follow people on social media, and kind of just comment say, hey, hey, great job. Here’s a podcast that you might find interesting. And you could do it that way. But yeah, I could see
Rolando Rosas 19:51
how commenting Did you say commenting on other people’s podcast?
Chad Franzen 19:55
Yeah, exactly. And then promote yours.
Rolando Rosas 19:57
Mm hmm. So so I don’t know just throw In a name because everybody knows Joe Rogan. I love you love or hate him. But I go on his podcast and I put Oh, I love that episode when you interviewed Elon Musk, that, something like that, yeah, you
Chad Franzen 20:12
could do that, you can definitely do that. And then you can say I have my own podcast as well. Something like that. Now, when you do that, you have to be kind of prepared for people who are who are going to maybe rip on you for trying to promote yourself on somebody else’s thing. But everybody does it. And if you’re as long as you’re willing to kind of take the take a few anonymous social media shots, that’s a good way. That’s a good way to promote it.
Rolando Rosas 20:37
Taking notes, Dave, because you’re the podcast king over there, you consume lots of podcasts.
Dave Kelly 20:43
Yeah, there’s a few. There’s a few that I just there’s something about these comedians, but their podcasts and I, they’re not up there telling jokes, it’s they’re just having conversations. And I would much rather listen to someone’s podcast on a weekly basis, I would rather listen to that podcast, than spend the $150 for a ticket to go to one of their shows, it seems just way more rewarding. I feel like I’m actually like, in like this inner circle, type of thing, when I’m when I’m listening to, you know, someone like Bill Burr, for example, who, you know, huge, huge fan of, you know, with us, Chad, we. So we’re technology experts, you know, it devices 20 plus years, we know this stuff in our sleep. We’ve been doing podcasting for about two years. So we’re still getting our bearings there. And, you know, my question would be, when do we bow out? You know, what’s a good way to balance what we have 20 years of experience with? So doing product demos, tests, how tos, this is what it sounds like, this is how comfortable it is. Which, you know, what kind of advice do you give to people that are balancing their expertise, with these interviews and relationships that you’re trying to build at the same time? bringing them together? Do you keep them separate? Do you bring them together? You know, what’s your advice for that?
Chad Franzen 22:12
I think you want to, I think you want to bring them together? What kinds of guests are you guys trying to focus on?
Dave Kelly 22:17
Yeah, I mean, you know, business owners, folks that are in HR, IT, you know, really, across across all the industries, you know, our main goal is to help people be more efficient in their communications.
Chad Franzen 22:34
So I’m guessing you ask them kind of about elements of their business that can relate to your business. Yeah, exactly. Yeah. So so you can bring them together by you know, ask asking good questions. And then when they give you an answer, maybe giving them some advice, or some feedback, or, you know, just kind of listening to them and saying, Yeah, you know, we have a lot of clients that, that deal with something like that. And we often suggest this, you know, something like that. And then you can say, but you know, it sounds like you’re doing great. And in that respect, and then as they move on to your next question, but you’re kind of bringing them together, you know what I mean? So you have questions that will demonstrate your expertise, while still highlighting the guest who probably doesn’t have the same expertise as you. And you can allow them to demonstrate their expertise as well.
Dave Kelly 23:22
Well said, Good advice.
Rolando Rosas 23:26
Wow, well, I’m I’m definitely taking notes as well as mental notes. Because all of this is like juicy nuggets to me. And I know that’s going to help us sharpen our sword. I mean, it really seems like you’re playing an investigator with with what you’ve said, you’re building a relationship, you are trying to make your conversation relevant, so that it’s in their minds, by tying their business interests. And as well as what we’re trying to promote. I mean, this this a lot to unpack, to get to get a podcast, right. So I’ve heard other folks and let me see if you agree with this. You know, I know that when I’ve consumed YouTube’s and watched content creators, they say, you know, think of the first 100 videos you upload as just trash. And you’re gonna learn from all of those videos, every single one that the second one to the 50th to the 99th. One, by the time you get to 100, you’re gonna look back and like, Wow, I can’t believe that first video sucked. Although I thought it was great. It sucked. And now you’re at 101. And you’re at a place where you can maybe start pivoting and making changes or, or looking at different avenues for the podcast. What do you say about that?
Chad Franzen 24:38
Yeah, I think that’s I think that’s 100% True. So I think you just have to look at it as you’re kind of refining what you do. You’re still building relationships, even if you’re producing stuff that you’re not particularly proud of. As it comes to like an actual publication, especially when you start out. Don’t worry about it. You’re building relationships with people who could potentially become clients, or referral partners, and the end you’re getting better at What’d you do? You know, as somebody who started out in broadcasting, and now works in podcasting and kind of works with clients, a lot of the clients will have, especially the new ones, though, they’ll be worried like, I had to read my sponsorship message five times, or I screwed up the introduction three times. At least you can redo it, and nobody heard. Radio, I still have, I still have recordings of some of my first radio broadcasts. Oh, my God, I can’t believe they I can’t believe they didn’t fire me. I was so bad. So hard.
Dave Kelly 25:31
It’s so hard to look at some of that stuff. I, I pulled out a reel that I had made in 2000. That had it had commercials that we had made with with a group, I went to a technical school for video and radio production. And so I found this reel recently as VHS, and I had to dig out those VHS players. So I could play it, and I was watching it. And I immediately turned it off. And my son is like, Dad, I gotta see that. I’m like, I don’t want to be around. I can’t watch this. I’m not building on this. And I kind of feel that when you know, when we look at some of our earlier production stuff. I’m like, I don’t know why I’m wearing that my lighting was bad. I’m stuttering, you know, it was all those things. You look back at it, like I, I need to, I need to watch this because I need to learn from it. As much as it hurts. Yeah, and we do a lot of that. And very critical. But that’s how we learn and get better.
Chad Franzen 26:31
I would make mistakes, I’d get names wrong. You’d see like the phone lines ringing while I was while I was doing my broadcast. names wrong. God. So yeah, you know, if you’re, if you’re just getting into it, or you feel like you’re, you’re struggling a little bit, just keep going. It’ll pay off sooner than you think.
Rolando Rosas 26:50
Well, let me ask you about that about pay off. Because, you know, some folks, when they’re getting into podcasts, they see the headlines like Joe Rogan, and you know, zillion dollars that he’s making, and the contract is signed, Alexandra Cooper, as well, who’s got signed, and wow, you see dollar signs. And you think, Well, I’m gonna jump into this pond and see if I can make myself into another Joe Rogan or Alexandra Cooper, is the road paved to riches at the end of the podcast journey, or is that just, you know, a few at the very top that are commanding that type of that type of salary or recognition, and everybody else is somewhere in the middle or way down below. What’s that, like?
Chad Franzen 27:35
You know, if you want a payoff strictly as a result of being a podcaster, I’d say it depending on depending on your niche on your niche and your expertise, if you can get the get your message to the right audience. You may not become Joe Rogan. But you could be become very popular in your circles. I produce podcasts for a company that produces that distributes sewing and quilting activities. I don’t know anything about that, they’ll have me reach out to a guest, I’ll have never heard of the guest. But apparently this is like, the guest is really a big celebrity in this in this niche. So they’ll they’ll like, oh, I can’t believe we’re talking to Lucy Johnson from this quilting company. I couldn’t care less who Lucy Johnson is. But for him within that little space, that sector, that audience, it’s a big deal. So if you can become a big deal to that audience, you may not be Joe Rogan, who has a bigger audience bigger potential audience overall, but you can become a big deal in your audience. And that’s maybe what you should strive for. While at the same time, even if you don’t, you’re still gonna get payoff, most likely because of all the relationships, potential clients and referral partners that you’ll develop.
Rolando Rosas 28:48
On your website. You’ve got exactly what you’re talking about the quilting arts podcast, and so Intel podcast episode 10 of one and 51 of the other I’m sure that when they started, the journey was very different than what it is like today. Right?
Chad Franzen 29:04
Yeah, absolutely. And finding old, you know, relatively older women who want to listen to podcasts, even introducing them to the concept of podcasts was difficult, let alone, let alone convincing them to regularly listen. So podcasting is a journey and it’s still kind of like the Wild Wild West, but it can pay off in many ways and it can pay off in ways beyond just listenership. Let’s put it that way.
Dave Kelly 29:29
I never thought that there would be podcasts about sewing and quilting. But like you said at the beginning of our conversation, any business can benefit from from putting together a podcast and seeing this. I mean, that’s reaching way to a different you know, where high tech and they are craft and sewing. You know, that’s, that’s interesting that there’s such a wide spectrum of businesses that could benefit from that, you know, podcasting content creation being out here on social media posting. It’s super helpful, but very time consuming. You know, when does when should when should a business, consider reaching out to an expert like Rise25 To get to that next level? When when’s it right? When’s it? When does it make sense to engage with you and your team?
Chad Franzen 30:25
You know, I would say, as soon as you decide you want to do a podcast, it makes sense to engage with Rise25. You could start with you could start with like, the basics, like, I’m gonna record interviews with people, and then I’ll submit them to Rise25 and Rise25 will produce the podcast, but you know, Rise25? Well, we’ll go beyond that. They’ll do the outreach for you if you’d like. If you if you feel like you know, I love doing the podcast, but I hate requesting that guests come on Rise25 will request the guest Rise25 of
Rolando Rosas 30:57
the hardest parts, by the way? Yes, it is getting guests to come on a podcast, right?
Chad Franzen 31:04
It is, you know, people think that Podcast Producer, if you get the title Podcast Producer, it’s just going to be your your editing sound and making it sound spiffy. Well, that can be part of it, you also have to do other outreach to the guests. And so the host don’t even want to bother with that. So that can be a hard part, Rise25 will do that. In some ways, it can be good for you, if you’re if you’re really sure that you can find the right guests. And then that’s a way to start the relationship right away before they even come on. If you do the outreach yourself, that kind of gets you in the door and gets your name circulating in their head, if they read your email, which hopefully they will. But that’s, that’s a good way to do it. That’s a good reason to reach out to Rise25. And then Rise25 will also do all the social media work for you. You know, it’s whatever you want, Rise25 will do for you if they want if you want to promote promote your podcast on social media, maybe have a like a one minute video snippet of a captivating part of an interview that you did Rise25, we’ll put that together, make it look flashy, and then put that out on your social media pages. So you know, as far as marketing your podcast, getting people to be a part of your podcast, and then making your podcast sound good. Rise25 can pretty much do all of it.
Rolando Rosas 32:17
It’s basically sounds Chad like you guys do. You’re the easy button for folks that don’t want to be involved with the production don’t want to be involved with getting the guests don’t want to be involved with the follow up. And all of those things take time, right? If you want to develop your podcast into more robust and as well as the distribution of the of the content, and you guys kind of just are that easy button for all of those aspects regarding you know, the back end that you don’t see.
Chad Franzen 32:48
Yeah, absolutely, we have, we have strategists who will meet with you to figure out, you know, who are the best guests what what kind of people should use zero in on, things like that, we also have people who will just kind of keep on you, to encourage you to keep going. You know, sometimes you get sometimes you decide to do a podcast, and it sounds good, it sounds good at first, but then you just kind of get caught up in your own job and you forget about it. So we have people that will help you kind of to motivate you to keep going and see it pay off. You know, we
Rolando Rosas 33:20
use Rise25, I’m very happy with the services that you guys provide. But you know, that’s the one area where I really liked the that you guys have kind of an accountability manager, if I would call it and I want to give a shout out to Jasmine. So if you’re watching Jasmine, shout out to you, thank you very much, you’ve been very helpful in kind of showing us the way right Dave and how to how to go about, you know, doing this, literally psychologist for you, in some ways, because you know, there’s a lot going on in our lives, and you’re pulled this way and pulled that way. And then she has a way to, here’s what you need to do. And here’s what you got to get done. And I think to me, that’s the biggest surprise of just here’s what we do. And you know, we put your production together which tons of companies can do, right, but an accountability and kind of accountability manager, I that’s what I would call her is is to me like a game changer.
Chad Franzen 34:21
And if you start to wonder if you have the right content, if you’re producing the right kind of content, our owners, you know, you’d think the owners are just out there in the middle of nowhere. totally inaccessible. Our guys are right there and they have all sorts of entrepreneurial expertise, and business expertise. And they’re more they are always more than happy to jump onto a call with you and say, Hey, maybe we should start focusing on our interview questions this way or things like that, rather than just kind of leaving you out to figuring it out on your own.
Rolando Rosas 34:51
No doubt shout out to Jeremy and John. Absolutely. I met Jeremy Wow. A couple of years back ago in Vegas. had tea at an event that they were hosting with a bunch of Amazon sellers. And that was the the first time I got a taste of what you guys do. And you know, we weren’t in the market for podcasting at the time. But the insight that Jeremy has, and as well as John, I mean, you guys have, have met and interviewed. So many business leaders, so many different entrepreneurs. I just wanted to ask you to peel that back for me for a second. Are there any? What were some of the more memorable moments that you can think of? of you know, you’ve worked with both of these guys? Are there some interviews or people or personalities that stood out to you like, wow, I didn’t know that about that guy or gal. What? You have any of those?
Chad Franzen 35:51
You know, a lot of the ones that are the ones that I have interviewed, I haven’t interviewed that many famous people I’ve interviewed maybe like a former CEO of potbelly sobs, he was the CEO of yum brands International. So he was kind of a big, yeah, big deal. Some of the people who have just incredible stories, you know, they they grew up in a in a country, and they kind of fled their original country, and they came over here, and they started out with nothing. And then they built themselves up into, you know, a person who makes eight figures, those, those are amazing, and hearing kinda like their daily rituals, and their commitments to making themselves successful, are very inspiring. People like that people like that are the most memorable to me. And then the way that they can think about all elements of their business, like I can think about sports casting, and think about doing good interviews and good play by play and writing stories. But I don’t think about it like so as holistically as some of these amazing entrepreneurs do.
Rolando Rosas 36:57
And do you find that people that listen to podcasts and get this is the consumption side of things when you’re talking about story? Storytelling? Is that something that people are just drawn to over and over again? What are some of the elements? If we were to rephrase that? What are some of those elements of a podcast that you find resonate the most with an audience? Is it that story from rags to riches? Is it you know, my routine in the morning, and that made me a bazillion dollars 10 years later? What do you find?
Chad Franzen 37:28
I think the storytelling is one, I think the opportunity to learn something is also one, I think in your in your guys’s case, you know, people probably would probably learn from the What The Tech? podcast, I think humor is a good one, I’d like the personality of the host is a good one. And then interesting guests, all of those things can kind of blend together to make a good podcast.
Rolando Rosas 37:50
Diego Dave, you got to do this more stand up here on the podcast.
Dave Kelly 37:54
I don’t have I don’t run a clean hour. So I’m gonna have to clean up my stand up for the for the b2b podcast world. You know, I think that’s kind of a challenge is in a b2b world versus the fun Joe Rogan world you know, you want, you don’t want to be too edgy, but you do want to be funny. I guess that’s always been something that I’ve kind of played around with, in my head. I don’t want to be inappropriate. But you know, telling telling a good story, I guess you really have to know the whole story. Have that story planned out in your head so that you don’t get sidetracked and just say something inappropriate? Because obviously, in the b2b world, you know, it’s, you can be entertaining without being dirty or rude. So
Chad Franzen 38:40
Yeah, I think I think if you know, if you kind of can establish yourself, as somebody who knows what you’re talking about, in your, in your kind of specific niche, as I was talking about earlier, you don’t have to be funny or you don’t have to be like some morning DJ or something like that. You can just be a respected person, person in your field, who has a podcast that people who are interested in what you want to talk about will come to listen to
Rolando Rosas 39:05
make sense. That’s all great advice. I’m, I wish we can have another hour or two or two to spend with you, Chad, I know your time is limited today. But I want to give you an opportunity to go ahead and speak freely on anything that’s on your mind. Anything you want to drop with us as something you think that is it’s pressing and that you’ve seen, you know, I would love for people to know about this.
Chad Franzen 39:31
Okay, you know, I’m a Colorado guy and coming into this football season. The everybody in Colorado here was really excited about the acquisition of Russell Wilson as the Broncos quarterback. And it has been a complete and utter disaster so far.
Rolando Rosas 39:46
Okay, okay. So Russell Wilson, he was the man. Some people I’ve been to a couple trade shows. They say that I kind of look like him. Tell me I don’t look like him, please.
Chad Franzen 39:56
Hey, Russell Wilson is a is a very good looking guy. If somebody If somebody compared me to somebody like that, I wouldn’t be insulted. Now, as far as
Rolando Rosas 40:04
my wife does, she doesn’t like that. She says, you’re better looking than him. But I’ve been to. I had a guy, I was just right before COVID. He said, I was at a trade show down in Cleveland or somewhere. And he’s like, I just got off the flight. And I saw Russell Wilson in first class, and you remind me of him. And I was like, Get out of here. And then later on that conference, somebody else said the same thing. They were like, I was on that flight. And I saw him and you remind me of him.
Dave Kelly 40:35
And I’ve been saying it for years Rolando and everybody I know, agrees. You do look like Russell Wilson. And like Chad saying, I don’t think that’s anything to be ashamed of.
Chad Franzen 40:47
You could do much worse than that.
Rolando Rosas 40:50
So Russell Wilson, he’s been a bust. That’s
Chad Franzen 40:52
what Yeah, me. He has we hired we hired a new coach. We hired a new we got a new quarterback. We’ve been kind of wandering aimlessly through the wilderness, we thought we’d finally reached the land of milk and honey, and it’s it’s worse now than it’s ever been.
Rolando Rosas 41:05
We had Peyton Manning, Seattle got rid of him. You know, there’s no doubt
Chad Franzen 41:08
and I’m sure their fans are laughing so hard. And the people in Seattle are laughing so hard, you know, at least last year with the Broncos. We I could hope for if they lost I could hope for a good draft positioning. We’ve given all our draft picks to Seattle now. So now we’re losing. And we have no draft picks. Our future looks as bleak as it’s ever looked.
Rolando Rosas 41:29
So Seattle is just licking their lips. It’s like awesome. They are nothing away and gained a lot of draft picks
Chad Franzen 41:38
Exactly. Their quarterback Geno Smith, who was considered a journeyman and Russell Williams over Russell Wilson’s backup. You know, he’s probably not going to be a long term future. But he’s playing better than Russell Wilson. Right right
Dave Kelly 41:49
now, right, crazy.
Rolando Rosas 41:50
So who came out on top on this one? For sure. Total disaster,
Chad Franzen 41:53
everybody. Everybody except the Broncos came out on top of Wow.
Rolando Rosas 41:57
Wow. What where are they right now? What’s their record?
Chad Franzen 42:02
They’re two and three. They, but they’re not over yet? Not? Sorry. There are two and four there. Two and four. It’s it’s over? Yeah, no,
Rolando Rosas 42:09
it’s over. Yeah, no, no,
Chad Franzen 42:11
they’re the lowest scoring team in the league.
Rolando Rosas 42:13
No offense, they ought to bring back the other guy from Florida from years ago. That was a bus to the Tebow. Name. He Bo. Yes. Tim Tebow. Bring him look his you know, what’s crazy. His style of play would fit into days? I would call it it’s kind of a run and shoot offense. No, it’s the past run and pass offense. Both right. He is a runner, but he can kind of throw he’s not the best thrower kind of but in that style of offense today. He probably fits better than, you know, when he came in, which was dropped back passing. And that’s that’s what was now it’s, you know, the option to run with the throw. That’s what everybody’s running.
Chad Franzen 43:01
Yeah, you’re probably right here. You probably was a little bit ahead of his time.
Rolando Rosas 43:05
Yeah, or in the wrong position?
Chad Franzen 43:07
Yeah, I think he tried to change positions. He tried to come back and play for the Jaguars as a tight end last year, but it didn’t work. So well. I guess starting a new position in the NFL at age 35 is probably not the best, I think.
Rolando Rosas 43:19
Both if he were 25. He could probably pull it off. He probably 3535. Boy, those knees the back. The shoulders hurt way, way more than when it was when you were 25 and then leak and you’re like, you know, I can bounce back tomorrow from a hard practice.
Dave Kelly 43:36
Yeah, exactly. But it was his story. You know, we were talking about this earlier. It was his storytelling and his story that made him so popular, not his exceptional play on the field. He just had a story that people gravitated to. And they they loved it. They loved it. And people still talk about it. And he’s not what’s he’s not a memorable player on the field.
Rolando Rosas 43:59
No, but look at the guy the saints have the cheese that his name escapes me too. He’s not the starter. But the backup for the saints. He’s a he’s a Tim Tebow. Oh, Taysom Hill. Yes, he comes in when they’re gonna run. Right? And he does the option play and sometimes a very renowned then he made pop a throw, but more than likely it’s a dive play or quarterback sneak. Or he takes off running with a sweep.
Chad Franzen 44:28
Yeah, Tebow probably could have become a guy like that. I think he was pretty interested in becoming like a man at the time, which may have been you know too much for him to be thinking about at the time, but he could have become a cat could have become a guy like that for sure.
Rolando Rosas 44:42
Absolutely. So we could we could talk sports. I know you’re a sports guy. Just a plug for any of the sports teams that you follow Chad
Chad Franzen 44:51
Nuggets the nuggets season starts tonight. And you know people probably nationally hear nuggets and they yawn or their eyes glaze over but they Yeah, they’re a threat this year and you know, don’t count them out have a good chance of at least appearing in the finals of not taking the whole thing
Rolando Rosas 45:07
wooed us as a fighting word.
Dave Kelly 45:09
You heard it here first. Yeah, those are
Rolando Rosas 45:12
fighting words, you know, chat, if somebody wants to, you know, catch you wants your expertise, or they say, Hey, I want my podcast. I need help. I need help with my podcast. Where should they go?
Chad Franzen 45:26
Yeah, just go to Rise25, rise25.com. You can just send our support team message, and they will put you in touch with me or anybody else who might be appropriate to talk to you.
Rolando Rosas 45:37
All right. All right. And if people want to personally get in touch with you, could they go to LinkedIn? And, you know, check you out? Are you on LinkedIn?
Chad Franzen 45:44
Yeah, I’m on LinkedIn. You can find me just type in Chad Franzen. And yeah, I’m sure you’ll find me just type in Chad Franzen and Rise25 You should be able to find me no problem.
Rolando Rosas 45:54
All right. Wonderful. Well, Chad, thank you very much for coming on the show today. Today. We’ve been speaking to Chad Franzen of Rise25 sportscaster broadcaster play by play guy. World Traveler. Did I miss anything else about you chat that we should tell people?
Chad Franzen 46:13
I think you got it covered.
Rolando Rosas 46:15
Now all right. Wonderful. Chad. Thanks for coming on today. I really appreciate you.
Chad Franzen 46:19
Hey, thanks so much. It was great to be here. Thanks. Awesome. Thank you.
Outro 46:23
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