Jon Morgenstern is the EVP and Head of Investment at VaynerMedia, a contemporary global creative and media agency. In his role, he leads the agency’s media buying practice across international channels. As a media buying leader, Jon has experience in the digital and auction-based ads ecosystem. He has executed brand and direct-response media programs for Fortune 500 brands across major verticals.
Here’s a glimpse of what you’ll learn:
- [0:00] Jon Morgenstern appears on What The Teck? to talk about working with Gary Vaynerchuk
- [12:14] Jon’s creative strategies for social media
- [18:24] How to measure success in media campaigns
- [21:26] Generative AI’s impact on creative media — and how to leverage it to enhance the creative process
- [27:57] Advice for restructuring creative content to target specific audience demographics
- [34:11] Jon shares social media do’s and don’ts
- [36:27] How small brands can compete with leading organizations through creative media trends
In this episode…
With short-form video content’s surge in popularity, creative media is gaining rapid traction, and brands are competing for audience engagement on social platforms. Additionally, generative AI is revolutionizing social media, making it a valuable asset for brands. With so many trends and industry advancements, how can you curate your creative strategy to build a rapport with new and existing audiences?
Creative media expert Jon Morgenstern has worked alongside Gary Vaynerchuk for nearly 10 years, so he understands the importance of building brand equity and remaining top-of-mind with consumers. Many brands have an older target demographic, yet social platforms are geared toward younger audiences. To develop effective creative strategies, Jon recommends creating algorithm and demographic-specific content, leveraging generative AI and deepfakes, and advertising on multiple platforms to reach many audiences.
Join Rolando Rosas and Dave Kelly on this episode of What The Teck? for a conversation with Jon Morgenstern, EVP and Head of Investments at VaynerMedia, about creative social media strategies. Jon explains how to measure success on social media, how small brands can leverage trends to compete with leading companies, and how to enhance the creative process with generative AI.
Resources mentioned in this episode:
- Rolando Rosas on LinkedIn
- Dave Kelly on LinkedIn
- Global Teck Worldwide
- Circuit Loops
- Jon Morgenstern on LinkedIn
- VaynerMedia
- Gary Vaynerchuk
Sponsor for this episode…
This episode is brought to you by Global Teck Worldwide.
We are a full-service online retailer of professional headsets, webcams, and speaker phones from top manufacturers.
Since 2002, Global Teck Worldwide has provided affordable, high-quality communications equipment and customized telecommunications services to organizations of all sizes.
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Episode Transcript:
Rolando Rosas 0:00
John, do you work for Gary Vaynerchuk? What’s it like working for Gary at VaynerMedia?
Jon Morgenstern 0:07
It’s a blast, honestly. Yeah. Do you like blueberries? They open e-comm Last year, they came on stage and like, open because Gary, so he’s like, he, he’s flattered as hell by that he’s like impersonators who are good. It’s hilarious. What happens in advertising marketing? Like it’s all happened before? Yes, the players are different radio, TV, social, etc. But it’s fundamentally like entertainment and creativity and advertising and like, how enjoyable it is, or how interesting it is, or how useful it is, like its value. And then there’s those consuming it? How can we take advantage of this new medium, and you’re always playing catch up to what the medium can unlock. And that always continues to repeat itself for now, like the Tick Tock era is that new thing? One sec would say like one is better than zero. It’s like, don’t let those obstacles get away, at least making something anytime there’s like at this category, it doesn’t work or like a hot take like that. It’s like almost naive to mix. It’s like of course it can work like Gary would say, what’s the ROI of a basketball? Like for LeBron James, it’s a billion dollars for Morgenstern. It’s nothing. It’s in the operator of it. It’s just not working for you for all sorts of legitimate reasons that have to be figured out. And is the juice worth the squeeze to by the way to figure it out?
Rolando Rosas 1:18
Walmart versus Amazon?
Jon Morgenstern 1:21
Oh, hello, Mr. Roboto. Hello. When using social media, you should never I would say you should never
Rolando Rosas 1:45
Welcome to What The Teck? your gateway to business strategies and tech secrets shaping today’s workplace. Hi is Rolando
Dave Kelly 1:52
over here. And Dave Kelly is over here. Hey, listen Rolando. Today we have a very special episode we’ve been waiting for today. And I think we’ve come prepared. We have a true powerhouse in the digital advertising industry joining us. As a media buying team leader John Morgenstern brings a wealth of experience in the biddable digital and auction based ads ecosystem. With an impressive track record of executing sophisticated media programs for Fortune 500 brands against diverse sectors. He is responsible for running Gary Vaynerchuk social media accounts, will nerd out and explore the strategies and tactics employed by John to oversee a staggering 1 billion an ad spends for VaynerMedia. And also we’ll gain valuable insights into the ever evolving world of digital advertising. And as always, if you want to get the full experience in sound effects, you’ll want to listen with your headphones. And if you’re listening to this podcast, we’ll also be serving up videos that you can watch on our circuitloops.com page.
Rolando Rosas 3:02
Awesome, Dave. This is a guest that we’ve been waiting for a long time. Now. He also went on vacation with his lovely wife not too long ago, and hopefully he’s fresh and ready for us because we’re ready for him. But before we get to John, I want to give a big props to a few folks that over the last couple of weeks have done huge, huge and huge effort in helping us out on the Amazon side. And I want to give them some big props, in particular Jeff Cohen, Nick bizarre, Julie Fink and Jenna Owens. I owe all of you a huge debt of gratitude. Thank you very much for all that you’ve done in the last few weeks to help us out now really appreciate and everybody from the team at Global Teck appreciates what you’ve been doing to help us. Alright, let’s talk about John. We got a rockstar in the
Dave Kelly 3:57
house. Dave. Certainly do gotta bring them on. Yeah, absolutely. Let’s
Rolando Rosas 4:02
bring him out of the greenroom. John Morgenstern. It’s me. All right, John. John. Hello. Hello. Hello. Hello. Thanks for coming on the show today. John. Where are you checking in from today?
Jon Morgenstern 4:15
I’m checking in from the beautiful area of Western Connecticut at night in Las very woodsy. We spent the fourth out here. So I got here today.
Rolando Rosas 4:25
Yeah, okay. All right. Any barbecue or hot dogs or what have you for the fourth.
Jon Morgenstern 4:31
I was bummed that the Hot Dog Eating Contest got a few hours delayed. And you know, we’re not ripe for Joey Chestnut.
Rolando Rosas 4:39
Did I miss the breaking? Did he not break the record this year?
Jon Morgenstern 4:44
No, it was like 60. To me it was raining the whole day. It was like 62 dogs I think is record 76 humidity. Oh, and all these others play a huge role. So that was a bummer. But no, the fourth is always always great. My wife’s vegetarian. So thank you Not go to nuts on hot dogs and burgers.
Dave Kelly 5:03
As no one really should you know what I accidentally tuned in yesterday for just a couple of minutes to the Joey Chestnut net dog eating contest. I had to turn away it was just too much to see people gorge themselves like oh, yeah,
Jon Morgenstern 5:17
yeah. Look at his record. He’s like 50 Guinness World Records for eating. Look them up when you have a few free minutes. They’re astonishing.
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