Chad Rubin is the Founder and CEO of Profasee, a dynamic pricing platform enabling brands to predict the optimum price for every product. He has built several successful companies, including the Prosper Show, Think Crucial, and Skubana, which was acquired by 3PL Central. As a speaker and world-class Amazon expert, Chad gives presentations about e-commerce, SaaS, and Amazon at global conferences and webinars. He is also the co-author of the Amazon bestseller Cheaper Easier Direct.
Here’s a glimpse of what you’ll learn:
- [0:00] Chad Rubin returns to discuss AI’s hidden algorithms and pricing strategies
- [3:38] Major roadblocks e-commerce brands face, including inflation and shrinking profits
- [7:54] How data is fueling AI development
- [13:30] Training AI with personal content to reflect individual reasoning and decision-making
- [14:36] Chad’s predictions for AI in 20 years
- [18:41] False AI claims in the market and the FTC’s regulations on deceptive practices
- [26:23] What is AI pricing?
- [30:16] How Profasee helps companies develop AI pricing strategies
In this episode…
Online businesses face shrinking profits, rising costs, and competition from global brands. Consumer spending has dropped while brands are pressured to lower prices. How can companies adapt and stay profitable in a crowded and volatile market?
According to e-commerce expert and AI innovator Chad Rubin, brands must rethink traditional pricing strategies by using data-driven insights and AI-powered tools. Pricing should be dynamic, not fixed, allowing businesses to capture more value while meeting consumer demand in real time. Chad highlights the importance of leveraging data as a core business asset, adopting AI to automate cognitive tasks, and embracing experimentation rather than clinging to outdated practices.
In the latest episode of What The Teck?, Rolando Rosas and Dave Kelly welcome Chad Rubin, Founder and CEO of Profasee, back to discuss AI-powered pricing in e-commerce. Chad shares how dynamic pricing can drive profitability, the dangers of false AI claims in the marketplace, and how to train AI with personal content.
Resources mentioned in this episode:
- Rolando Rosas on LinkedIn
- Dave Kelly on LinkedIn
- Global Teck Worldwide
- Circuit Loops
- Chad Rubin on LinkedIn
- Profasee
- “Digital Marketing Master Neil Patel: ‘They will CRUSH you if you DON’T…’” on What The Teck?
Quotable Moments:
- “Amazon sellers are some of the scrappiest people that I know, indeed, always evolving constantly.”
- “Data is the new oil, and the more you have, the better decisions you make.”
- “The old days of software where you just present somebody the data is going to die.”
- “I invested 2.4 million to build my own AI internally at Profasee, AI native.”
- “Pricing should be fluid, not sacred, because demand evolves, advertising changes, and consumer behavior shifts.”
Action Steps:
- Adopt dynamic pricing strategies: Shifting from static to adaptive pricing helps brands capture consumer demand more effectively. This ensures businesses stay competitive while maximizing profit and customer satisfaction.
- Leverage data as a strategic asset: Treat data as the new oil that powers decision-making and innovation. The more refined and well-utilized the data, the stronger the foundation for sustainable growth.
- Experiment and test continuously: Avoid following the herd by challenging assumptions and running data-driven experiments. This approach uncovers hidden opportunities and prevents businesses from leaving money on the table.
- Prioritize transparency in AI use: Resist the temptation of “AI-washing” by backing claims with real technology. This builds long-term trust with customers and avoids the reputational damage and legal risks of misleading hype.
- Balance regulation with innovation: Advocate for safeguards that prevent abuse while encouraging experimentation and progress. Striking the right balance ensures AI enhances industries without stifling creative breakthroughs.
Sponsor for this episode…
This episode is brought to you by Global Teck Worldwide.
We are a full-service online retailer of professional headsets, webcams, and speaker phones from top manufacturers.
Since 2002, Global Teck Worldwide has provided affordable, high-quality communications equipment and customized telecommunications services to organizations of all sizes.
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Episode Transcript:
Chad Rubin 0:00
We are literally in the middle of a storm right now.
Rolando Rosas 0:02
Why is it so challenging today?
Chad Rubin 0:04
Consumer spending is down. Chinese factories are selling direct profits are less than they’ve ever been in the e-commerce world. And I think this is a very, very big problem. And I got involved in a debate last night on X touched click bait when people say, SaaS is dead, e-commerce is dead. Amazon Seller will not be a professional in 2026 he was like, that made me think. I’m like, Hmm, let me bite into that person.
Intro 0:25
Chad Rubin is an author and a top Amazon mastermind exposing how billion dollar brands secretly dominate with AI. He’s here to teach us how to build a resilient business built to win like the big tech Titans.
Chad Rubin 0:38
I’m staring at a palm tree here in Miami. Why do we not change price? Uber, surge pricing, Expedia, Airbnb, people have been doing this. It’s just that it hasn’t been done in the E commerce space. What the heck is AI pricing? Anyway? Most brands actually don’t spend a lot of time thinking about price, and that’s a function of software has to actually do the labor for you to make you more effective. Not just show you a bunch of spreadsheets and you have to make decisions, but you can still be a fool with a tool, you’re still a
Dave Kelly 1:10
fool. Where do you think we’ll be in 20 years with AI?
Chad Rubin 1:13
Everyone thought that AI was gonna take away blue collar jobs. It didn’t. It’s taking away white collar jobs, creating reasoning, coming up with designs. Those are things that chatgpt is very good at today, and I think over time actually, what’s going to happen.
Rolando Rosas 1:28
Welcome to What The Teck? your gateway to business strategies and tech secrets shaping today’s workplace. You know, Dave, AI is it’s really hot right now. There’s a lot of AI that’s not even real AI, from what I’m hearing. There’s some companies that are pretending to have AI and not delivering on the promise of it.
Dave Kelly 1:51
So they’re just taking an AI that’s already built and white label it, put their own name on it.
Rolando Rosas 1:57
Even worse, even worse, even worse. We’ll get into it with our guests. There’s some companies that just last month, the FTC, started cracking down on because they don’t delivering on what they say their AI is doing. And we’ll let our guests weigh in on some of that. So let’s not hold back. Let’s welcome to the show. Chad Rubin,
Dave Kelly 2:20
Chad the Prophet, hey,
Chad Rubin 2:22
for having me here. Excited.
Rolando Rosas 2:24
All right, welcome. Welcome. You know, Chad, we’re glad that you made it today and that you could be with us. I’m glad you’re here today, because you’re no stranger to the show. Chad, if somebody is clicking by through and they see this episode, or they happen to hear, okay, there’s this podcast episode going on. Why should they listen to what we’re going to talk about today? I
Chad Rubin 2:47
don’t know what we’re going to talk about, but I can tell you that every time I’m on a podcast, I really want to challenge deeply held beliefs and help people see the world in a different way. So that is my intention. And so leave this conversation either a better human or better operator, and also have the audience leave a better human and better operator.
Rolando Rosas 3:10
Awesome. I love that. And our world jumping into that. Our world we play in the E commerce space, selling products online. That world has been changing rapidly and faster than a lot of people are used to, even for those that are in the brick and mortar space, having to adjust it, how fast the pace has been the last obviously, the last 36 months. What do you see right now as the greatest challenges for companies that are selling products online?
Chad Rubin 3:38
Okay, so as a big question, so specifically for DTC brands, there’s a lot of problems, I think, like overall, brands online are being attacked across their entire P and L and that could be for various reasons. That’s partly is because we have significant inflation happening United States. We have salary inflation, we have PPC inflation. We have China coming into the United States and selling direct to consumer, and so profits are less than they’ve ever been in the E commerce world. And I think this is a very, very big problem. And what I’m encountering all the time with brands,
Rolando Rosas 4:12
you can’t stay alive if you don’t make profits. And this year, two things happened that I never really thought I would imagine. We sell products for companies. Then electronic space, one of our largest competitors, went out of business, declared bankruptcy. The other a manufacturer, they announced they were completely closing their entire consumer division of electronics because they did not find it profitable. Exactly what you’re talking about. Why is it so challenging today? Is it that we’re in an upheaval? Is it that we’re in a new paradigm, new players? Why is it so difficult at this moment?
Chad Rubin 4:47
So the covid Bubble happened, people over purchase inventory, brands thought that e-comm was going to be a larger percentage of overall retail sales, and then it just went back to the norm. So. People over, invest in inventory, then liquidated it. Money was cheap. Now it’s not. Inflation is here. Consumer spending is down. Discretionary spending is down. Chinese factories are selling direct so we are literally in the middle of a storm right now of various different factors that are keeping brands down. Now I got involved in a debate last night on x, which I don’t usually do,
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