Mastering Amazon: Advanced Strategies for Dropshipping and Beyond ​​(Part 2)

by | Nov 29, 2023 | Podcast | 0 comments

Rolando Rosas
Rolando Rosas

Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. In his role, he leads the firm to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of CircuitLoops.com, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups, and he hosts the What The Teck? podcast.

Dave-Kelly

Dave Kelly is the General Manager of Global Teck Worldwide and the co-host of the What The Teck? podcast. He holds a bachelor’s in telecommunications management from the New England Institute of Technology, where he focused on the acceleration of networks transitioning from digital IP to support successful business communications. Before Global Teck Worldwide, Dave was the Account Manager at Jabra and the Territory Manager at Polycom.

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Here’s a glimpse of what you’ll learn:

  • [0:00] Rolando Rosas and Dave Kelly discuss the strategies behind Amazon’s most successful sellers
  • [8:55] How to differentiate yourself from other Amazon sellers
  • [13:57] The value of going the extra mile in planning and executing a catalog
  • [17:23] Challenges and opportunities in Amazon sales
  • [26:48] Why you should build alliances with manufacturers
  • [32:52] The importance of customer obsession in business
  • [34:01] What is Amazon digital real estate and why is it essential for brands?
  • [40:31] The impact of the constant changes in Amazon’s rules and policies
  • [59:33] How building a team will set you up for long-term success
  • [1:08:11] Why you need an expert Amazon attorney on your side
  • [1:16:27] How can you use sales data to build trust and credibility?

In this episode…

Having laid the groundwork for starting an Amazon business, the next big question emerges: How can sellers evolve from foundational knowledge to mastering Amazon’s complex ecosystem? What advanced strategies mark the difference between a novice and a seasoned Amazon entrepreneur?

Addressing these questions, Rolando Rosas and Dave Kelly draw from their extensive experience. They emphasize that mastering Amazon goes beyond understanding basic concepts; it involves diving into sophisticated strategies like maximizing the Brand Registry and identifying untapped market opportunities. They illustrate that the true mastery of Amazon is about adapting to its dynamic nature, innovating continually, and staying ahead of the curve. It’s a journey from foundational knowledge to strategic expertise, where understanding customer trends and leveraging data becomes crucial for success.

In this episode of What The Teck?, Rolando Rosas and Dave Kelly guide listeners through advanced Amazon strategies, discussing the shift from basic dropshipping to nuanced, high-level selling techniques. They share insights on sustainable practices, the importance of building a specialized team, and smart decision-making based on data analysis. This episode is perfect for those who’ve got the basics down and are ready to take their business to new heights, and climb up the Amazon ladder.

Resources mentioned in this episode:

Sponsor for this episode…

This episode is brought to you by Global Teck Worldwide. 

We are a full-service online retailer of professional headsets, webcams, and speaker phones from top manufacturers. 

Since 2002, Global Teck Worldwide has provided affordable, high-quality communications equipment and customized telecommunications services to organizations of all sizes.

Our specialists have invested hundreds of hours in technical training, certifications, and seminars to assist customers with purchasing decisions. 

We have served thousands of customers in a variety of industries with value-added services, including ergonomics, employee work accommodations, and hearing-impaired services. 

If you are a government agency, small business, or Fortune 500 company, contact us at https://circuitloops.com/contact-us/ to discover a solution that fits your communication needs.

Episode Transcript:

Rolando Rosas 0:00

The most successful sellers, the seven and eight figure and nine figure sellers on the platform, they didn’t get there from being passive about their business, not one. And we’ve talked to a lot of successful sellers. I have run across one that’s told me I love spending my days on Cayman Islands and, and having margaritas, Okay, cool vacation mode. But when it comes to the daily operation of the business, I haven’t met one yet. Maybe they exist. But the majority of these folks that are killing it and crushing it are not sitting at St. Barts being served beautiful cocktails, or mocktails. Customers want everything all in one, no matter what industry you’re selling a product for. And you can overcome that logistical challenge of delivering products A, B and C in one box to a customer, you can have happier customers and repeat customers and repeat customers are profitable customers because now you don’t have to spend ads, you don’t necessarily have to go back trying to find the new prospect cost money if you are going to succeed on Amazon, the first thing you have the command is.

Rolando Rosas 1:07

Welcome to What The Teck?, your gateway to business strategies and tech secrets, shaping today’s workplace. You know, Dave, I’m glad to do part two of this series talking about drop shipping, reselling, and using advanced techniques to get a leg up on the competition. You know, I’m really looking forward to also sharing a little bit of the journey and what got us to this from going from literally $0 out of my kitchen selling, selling the products we sell today,. Today, we have folks who are part of the team that from around the world in multiple time zones.

Dave Kelly 1:40

You know, it’s an interesting story when I talk to people I’m acquainted with, and I tell them a Global Teck story, I’ll tell you, they’re all amazed. And they’re like, how did it start? And now you’re doing online content and videos and podcasting, and you’re all over Amazon and your sales are up here and your your team is small and manageable. Great story. I’ve told a lot of people here, and I’m happy that we have a chance to share it with the folks out there on the net.

Rolando Rosas 2:05

It’s a very improbable store journey. Because you know, I believe the Small Business Administration has documented that nearly half of all businesses go out of business in the first five years, something like 25% go out of business the first year. So it’s a really tough climb to be an entrepreneur and to take it beyond just, you know, a side hustle. And a lot of folks today are trying to get that side hustle to the next level. And that’s why we’re here. We’re here to help folks who are maybe a little further along. And they’re looking at Amazon to see if maybe they can really grow that business. And I want to encourage you if you’re listening to us today, whether you’re reselling and dropshipping, which is kind of what we’re really going to go into. And we’ll touch a little bit on private label and how that’s worked out for us share with you what we’ve been able to do to go from zero to eight figures a year. And the strategies will also help you do that. So that you can also be a seven and eight-figure seller on Amazon or any of these other platforms. Today, we’re going to talk more about Amazon because that’s where this journey has led us. So I just want to remind you, if you’re checking out this episode, we have a part one where we went over basics on essentials on how to get things going on Amazon and other platforms like Amazon so that when you’re listening to part two, you’re ready to handle what we’re going to throw at you today, which is advanced selling and some other things that are going to make more sense if you listen to part one. So right now if you’ve already consumed part one, get ready for part two. Hey, Rolando.

Dave Kelly 3:32

You know what we’re all doing it. Now picture this picture: a hectic workday. We’re toggling between applications. You know toggling between all these different applications is second nature. We’re in teams, we’re in Zoom, we’re in our CRM, we’re making personalized videos we’re selling, we’re sending business-to-business text messages going in between all these apps. You know, it’s something that we’re used to, but I’ll tell you, a lot of people are losing a lot of time, they can become more efficient. The cost of this constant switching is taxing. And we read a recent article from the Harvard Business Review, they did a study, it was pretty sobering. And it was the fact that employees can switch between 22 different apps nearly 1200 times a day. Like let that sink in.

Rolando Rosas 4:16

That is a lot. And I think subconsciously, you’re not even aware of that. Dave, I know. And they call it the toggling tax, the tax tax like a like a pay tax, right? Like a penalty tax, like a penalty tax.

Dave Kelly 4:29

And you know what it does, it takes away from productivity, it increases stress, it’s undermining your focus because moving from email into you know, a spreadsheet, even if just a couple of seconds, you know, it’s two different formats. You’re looking at data differently so it can slow people down. But this is the deal. Entering here comes Global Teck worldwide, right? They’ve been in business for over two decades with specializations within business communications. they’ve mastered the art of unify communication tools from voice to SMS, email CRM systems and more. They reduce context switching and unleashes a more efficient and focused workforce. It’s a game-changer. In this age of optimization efficiency isn’t just a dream. It’s your reality with global tech worldwide, so book an appointment and talk with global tech about your needs, find them at global-teck.com. Or you can find the link in our video description below. So check out global-teck.com to learn more, and optimize your efficiencies.

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