Traction Tactics: Leveraging the L10 Meeting for eCommerce Growth With Yoni Kozminski

by | Jun 21, 2023 | Podcast | 0 comments

Yoni Kozminski
Yoni Kozminski

Yoni Kozminski is the Co-founder and CEO of Escala, a digital transformation consultancy for e-commerce brands. He is also the Founding Partner of South Col, an e-commerce accelerator company, and the Co-founder and CEO of MultiplyMii, an offshore staffing agency helping global businesses reduce operating costs, increase profitability, and find leading talent. Previously, Yoni was an Amazon private label seller and spent 10 years in digital marketing and creative advertising in various countries. He is also the host of the podcast Successful Scales.

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Here’s a glimpse of what you’ll learn:

  • [9:42] Yoni Kozminski talks about his transpiring ChatGPT integrations
  • [12:00] How Amazon sellers can leverage ChatGPT to enhance listings
  • [17:55] Strategies for building a remote team to elevate your organization
  • [24:00] Managing, communicating, and collaborating with teams through the level 10 (L10) meeting
  • [29:30] What is hero product syndrome?
  • [31:37] How to implement processes for Amazon product launches
  • [35:07] Yoni discusses the limitations of Amazon Seller Support
  • [42:35] The future of profitability for Amazon sellers
  • [51:49] South Col’s efforts to help e-commerce brands scale their businesses

In this episode…

In Amazon’s costly and competitive landscape, sellers struggle to accelerate their businesses. Generating adequate revenue and profit requires cultivating a team of knowledgeable professionals to coordinate product launches and develop innovative new ideas. How can you build and manage a team to promote future prosperity?

Seasoned e-commerce business owner and Amazon expert Yoni Kozminski affirms that Amazon sellers should establish multiple growth avenues. Early-stage business owners often spend too much time on one task, like managing customer support, while neglecting other profitable ventures. Yoni recommends identifying your company’s most necessary endeavors, allocating hours, and delegating tasks to develop a functional business model. One valuable method for optimizing this model is to conduct level 10 (L10) meetings to evaluate departmental business metrics and encourage team collaboration by identifying, discussing, and resolving pertinent issues.

Join Rolando Rosas and Dave Kelly in this episode of What The Teck? as they welcome Yoni Kozminski, Co-founder and CEO of Escala, who shares Amazon growth tips. Yoni also discusses hero product syndrome, the future of profitability for Amazon sellers, and how to integrate processes for new product launches.

Resources mentioned in this episode:

Sponsor for this episode…

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Episode Transcript:

Yoni Kozminski  0:00  

So you’ve just started selling, you are doing $5,000 a month, you’re just getting started, wherever you’re at in your journey. I think the first and most important thing to do, as you’re trying to understand, where should I be investing my time? And as money starts coming in the door? Where should I be investing that money to buy me more time? It’s really understanding. How am I spending my time right now, what I like to do is I like to time block my calendar. So I’m looking at how I invest every single hour of my week. And it doesn’t matter if you’re spending 70 hours a week, which I hope you’re not, or 20 hours of your week, how are you investing your time and what is every hour accounted for. And then what I’d like you to do is look at that calendar, and then write everything from a one to five, where five needs to be something that me as an individual, I need to be the person who delivers on that. If it’s not me, then something will fall off. And it’s that critical. And just to make a clear distinction here, a five is something like setting up and incorporating the business at an early stage and doing all the legal documentation. A five is not doing PPC, because I’m the very best at it, or I believe to be, you know, that might be something more like a to write because that’s something that is very possibly delegable. So once you have that insight as to how am I spending my time, start to delegate those tasks, that are ones and twos, three through five, those are things that probably need to stick with you. And as you continue to evolve that model, and understand how you operate best and where the most value is achieved with time you invest. That’s how you start to really move things away from you and focus on the things that have the highest amount of value to the business growth.

Intro  1:56  

Welcome to the What The Teck? podcast where we talk about business and Office Technology and put our 20 years of expertise to discussing trends and issues impacting the workplace.

Rolando Rosas  2:08  

This podcast is brought to you by Global Teck Worldwide. You’re Technology Office experts that’s been around for 20 years providing trusted, personalized office IT solutions. Check them out at amazon.com/teck. That’s amazon.com/teck still paying

Dave Kelly  2:30  

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Rolando Rosas  2:49  

Hi there. It’s Rolando here.

Dave Kelly  2:51  

Hey, and I’m Dave and welcome to What The Teck? right now that we’re looking at part eight of our special series on how to grow your Amazon business faster. Today’s guest is Yoni Kozminski, co founder of the company’s Escala MultiplyMii and South Col and also the host of the Successful Sales podcast. And as always, if you want to get the full experience and sound effects, you’ll want to listen with your best headphones.

Rolando Rosas  3:21  

Absolutely, Dave, and let’s jump into big props today. All right, I want to give big props to Natasha Royer Coons, she is killing it. She has been on fire for the last few years. And she’s just ascended to the role of CEO in Advantix. So congrats and big props to Natasha. I know you’re a hustler. I know you watch. So big props to you.

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