The Secret to Getting Hundreds of Thousands of TikTok Followers

by | Oct 25, 2023 | Podcast | 0 comments

Helen Polise

Helen Polise is the Owner, Director, and Executive Producer of Muthership Productions, a company specializing in storytelling, lifestyle, healthcare, fashion, and testimonials. She is also the Founder and CEO of Socialize, a community for social media creators. As a professional director and interviewer, Helen has worked with notable brands like Blistex, Conair, and NFL Alumni to create engaging, cross-channel videos. As a video content creator and self-proclaimed social media guru, she is known as the TikTok Teacher, sharing her learnings via tutorials on TikTok. 

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Here’s a glimpse of what you’ll learn:

  • [0:00] TikTok maven Helen Polise joins Rolando Rosas and Dave Kelly
  • [5:58] The origin of Helen’s TikTok handle @themuthership 
  • [8:38] Helen talks about her versatile TikTok content and how it’s evolved
  • [13:59] Multi-platform engagement tips — and why passive income is a catch-22
  • [23:13] Leveraging TikTok to outperform the competition
  • [33:57] How vulnerable storytelling generates audience impact
  • [40:19] Top three secrets for creating a TikTok persona
  • [44:21] Helen explains why she rejected an influencer opportunity
  • [49:51] How brands can audit their content

In this episode…

With TikTok being a coveted platform among brands, influencers, and content creators alike, anyone can capture audiences with engaging videos. Learn content creation techniques from a 60-year-old video director who has mastered the art of social media connection.

Renowned TikTok teacher Helen Polise didn’t amass nearly one million followers by monetizing her videos. Instead, she gained notoriety and cultivated a lasting impact by documenting the most vulnerable moment of her life — her cancer journey. When advertising on TikTok, rather than marketing specific products, create content that connects and builds trust with your target audience. This requires sharing your expertise with authenticity, credibility, and consistency. Additionally, you should produce original content that diverts from standard trends and outperforms the competition.

In today’s What The Teck? episode, Rolando Rosas and Dave Kelly sit down with Helen Polise of Muthership Productions and Socialize to discuss the intricacies of TikTok content creation. Helen shares the genesis of her TikTok handle, how to audit your content, and the dilemma of passive income.

Resources mentioned in this episode:

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Episode Transcript:

Rolando Rosas 0:00

How can businesses use TikTok to their competitive advantage? If you’re looking at this as a business? And how do I move more product online? How can I use TikTok to my advantage,

Helen Polise 0:09

I think that thing that people miss in terms of business is they get so focused on their product and how they’re going to sell their product and product fishing and everything thinking about that they forget that the reason to be on social media is to connect and gain trust from your customers not to sell to them in that moment, the selling part kind of comes later. If you look to connect with people and share knowledge, figure out how to help them how to give them tips, how to be somebody that they want to follow and know what’s going on. And once you become that to them as as a brand, as a person as a business, you will eventually get them as a customer. There’s

Rolando Rosas 0:42

so many people influencers, people selling courses that say you could do it passive income passive, you only need an hour a day. I say baloney to that. For folks that want to get into the Amazon game, you really got to think about what you’re doing. You had some success. But then to sustain that you need what you said you need the support, you need the operations, you need the logistics, that’s what’s going to sustain and keep growing and keep things organized. Otherwise it just boom, drop the knowledge.

Helen Polise 1:12

Pro tip

Rolando Rosas 1:24

Welcome to What The Teck?, your gateway to business strategies and tech secrets, shaping today’s workplace. You know, Dave, I am excited about today because we have kind of a celebrity on our hands here in this podcast episode. I’m honored and just thrilled and tickled about having Helen on today’s show. Yeah, absolutely.

Dave Kelly 1:46

You know, what were we what were we talking about earlier? almost 1 million followers on

Rolando Rosas 1:51

No. And you know what, she’s proof that you don’t have to be 2024 to have success on platforms like TikTok. Now she does Shake her up. And I love that about her given that she’s not 25 I’m not 25 either, so if she’s given me hope I haven’t done it on TikTok and maybe to give us some pointers on how to do it right how to shake your rump and do it right. If you’re not 25 I’m sure there’s a proper way to do it. Today. We’re thrilled to have Helen Polise. She’s a dynamic TV commercial director, video content creator and social media guru known as @themuthership on Tik Tok and Instagram. Helen’s an expert when it comes to crafting and compelling stories in authentic content. She’s collaborated with major brands like Sensodyne Blistex, NFL alumni, and bringing their stories to life across multiple platforms. Helen’s courier began in advertising production working with Hasbro and more so she’s a toy person. I’ve heard something about a Furby or something like that. So maybe we’ll get into Furby and see what that was all about. Her impressive journey led to the founding of Muthership Productions, and she also gained a prestigious Clio Award for directing a mini documentary or Runway of Dreams. She’s also working on another documentary she was telling us earlier in the greenroom, so she’s got a lot on her plate. Helens also one of the most famous Tik Tok teachers out there today with a massive following of almost a million followers and where she creates content, tutorials, tips, all kinds of tricks and hacks. And by the way, she’s got an interesting story to tell that I want to hear about when she started her TikTok journey. So without further ado, let me welcome the queen bee Helen Polise, let me give you a proper clap.

Helen Polise 3:47

That was a really nice applause. Thank you so much.

Rolando Rosas 3:50

You know, checking in from today.

Helen Polise 3:55

I am in New York City today.

Rolando Rosas 3:59

Oh, wow. Whoop. big bumps to the to New York, NYC. I love it. So we’re so honored. Like I said to have you today. Did I did I get anything wrong about that?

Helen Polise 4:11

No, you covered it. And I thought how are we going to get all this in in the next hour, but we’re gonna do. I was dancing reference because I’ve always been I’ve always loved to dance. Me that. Yeah. It’s funny that you mentioned that about me because when I lived in the summers, I had this idea to have a women’s only dance night at my house. So I’m well known in my former suburban town for these massive dance party. I don’t really haven’t talked about that on a podcast, but you you brought it up to dancing.

Rolando Rosas 4:41

You know what I, you know, I’m I’m a reluctant dancer and let’s put it that way. When it comes to dancing, I can dance. I can do some moves. I did a lot more of that in my younger years. But you know, I was never the guy that stood at a dance party and just stood in the corner. You know, there’s just too much. You know, as a matter of fact, I was in Puerto Rico. I don’t know if you’ve ever been to Puerto Rico. So I had, I’ve gone there a few times. So I was at the hotel. And as I was checking in, they were having a, you know, some kind of party. And there was a live band there. I had never seen a room. So people were there with chairs and tables and eaten. It was like a dinner live music thing that walked in. And as soon like the beat went on the band started playing salsa. 99% of the people went to the dance floor. Like one person was at their table. I never seen anything that way. Any any of us,

Helen Polise 5:33

I might need to move there. Otherwise funny on poquito.

Rolando Rosas 5:40

All right, Helen. Well, I’m so glad that you’re a dancer and you want to share your journey. Let me ask you the obvious question that I think I don’t know the answer to. But people want to know, how did you get the name @themuthership for your TikTok handle?

Helen Polise 5:58

That’s so funny. It was it was a given just because my production companies named Muthership. And so we have to go back to why did I named my production company Muthership. And that started from an agency I used to work for when my kids were very young. And my bosses would come in occasionally. And they’d hear me on the phone trying to talk to the babysitter about what’s dinner or help the kids with homework over the phone. And they used to call me the Muthership just because I was like, Oh, she’s she’s she’s mother shipping right now. So it was this whole thing about what my other life was while I was in advertising as a producer. So from there, when I decided to go out on my own and have my own business, I was like, What can I call it? And I hesitated on the idea of Muthership because it felt right, because that’s what everybody called me. But it also felt like, Oh, am I making myself into like a mom, it’s just like, not a good idea for a company name. And then I just ran with it, because I had a very short time to make the decision. And they couldn’t get it with an O. So I said try it with a U and it went through. And that’s how common has a u which I think was destiny.

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