Rolando Rosas 7:03
did you feel as you were going through that? I can only imagine putting myself in your shoes, being a small business owner myself. I tend to look at my dashboard on regular probably multiple times a day, and I’m like, Okay, we’re at where we should be today. But then if you see a big fat zero, you’re like, Oh, crap. What’s going on? Traumatizing.
Kaila Uli 7:21
First of all, I went through so many different emotions because I failed a lot of businesses to get to the point of having one that made it as big as that did. So brilly’s was my first business that I was I actually hit six figures a month. That was the first time I did that everything else was learning, everything else was getting there and trying to figure out how to do it. And I thought it was going to be like, my Forever Business. I was like, oh my god, this is it. But just celebrities were wearing us. We were like, working with, like, the schmo. He’s a UFC guy. Made him cut some glasses. It was popping. It was popping. And I was like, here we go. And then waking up to that at first, I was like, I, I don’t know, I was devastated, but I also didn’t know enough to be as devastated as I could have been, because I didn’t know how bad it was gonna get. The real ouchie started about a month later, when I realized it was gone, gone, and I couldn’t build it back, and that there was nothing left to return to, because all my data was destroyed, and my social medias had been bumped off, and I was fighting to get them back on. And then the embarrassment part came, because I was like, I’m on social media teaching other people how to run their businesses. And I just lost my business. I don’t have a business now. What am I going to do? So there was, like, so many different pieces that I just was feeling genuinely embarrassed about for a minute, and then I gave myself, like, two days, and then I just was like, All right, let’s, let’s, let’s get this back. Let’s go. Go new gotta make another one. Let’s go.
Rolando Rosas 8:47
What did you do? Because we all get to the lows, right? You experience a point about what you want to throw in the towel. You think you’re going to go back and work for somebody nine to five. I’ve had those moments where, you know, like, if something doesn’t change in the next 60 days, I probably got to go back to work or something. Right? What helped you to, like, the either put the switch on or say, Yeah, I’m gonna do this. Or, you know what, I’m gonna throw in the towel when you’re there. What helped you move forward to, I’m gonna go forward with this.
Kaila Uli 9:16
I’m gonna give you the real answer, and not the inspirational put it on the wall. Quote, yeah, in my 20s. So I worked as a model in my 20s, and I was using the money that I made as a model to bank roll the business. I bootstrapped my whole my I wasn’t always a model. There was a time where I, like, genuinely had to choose between rent or inventory and didn’t have money for groceries. And then as I got being able to pick up modeling jobs, I’m really tall. I’m five nine, and it got to the point where I had a little bit of extra money, a little bit of extra money that I was able to invest that. So this is not something I talk about all that often, but it is a piece of the puzzle. So when the business went down, I knew I had my investments to fall back on. So I was safe. Right? And that allowed me to be in a space of, okay, what’s the next move, and to strategize it. That’s not to say I haven’t been in those low, low, lows where I’m like, I’m gonna have to get a nine to five. I’m gonna have to do this. I’m gonna have to do that. When I’ve been in those situations in the past, it was more like, well, I don’t really care if I have to get a nine five because I need money. I’m gonna get five, nine to five. So I did that too. I had multiple, multiple jobs. I was working every single place I could, because I was like, stack, stack, stack, stack, stack. So I’ve never really been mentally I’ve never been in a spot of like, this is horrible and awful, and what I’m going to do, I’m more just like, money’s going to come in somewhere, and we’re going to make it come in somewhere. But this particular time, I had spent my 20s making sure I would be safe if something bad ever happened. So I was okay in that sense, and it gave me the flexibility to start another business. But losing it still wasn’t
Rolando Rosas 10:48
fun. No, you get whacked with, you know, crap happening, and, yeah, it’s almost unavoidable. The longer you’re in business, you’re gonna get hit with something economy, customers, competitors in your case, which is what one of the things that I found so fascinating about your story was that it’s one thing if you said this happened to MGM Grand, like they had a hack and a break in. This happened to one of the big credit companies. This happened to T Mobile. But we were talking to James Morrison. He was a former FBI specialist at the cyber task Crimes Unit. Oh yeah, wow. He said you wouldn’t believe what happens to people, but you’re a small business owner, and you’d said on one of your videos that whoever did this spent a good pretty penny, but you believed that it was a competitor in a space where you think, I’m a small business, what? What does anybody get to do?
Kaila Uli 11:43
That’s the thing I’m trying to warn people about, like, left and right, right now is it doesn’t matter. Like, 50% of all the cyber attacks are against small businesses, and a lot of those small businesses are, like, so small they’re, like, below $1,000 in revenues. Like, your size it they’re not particularly after your revenues. Like, there’s a difference between one where they’re just taking you out. But then there’s also the ones where it says data. They’re just trying to get a hold of data. They’re just like trying to cause a ruckus. They’re just sharing a constant scene. So being small doesn’t mean literally, two weeks ago, I set up a new store, and within 48 hours, that one started getting dummy sales, menace sales for no reason. Before I’d done a whole lot of work on it too. It doesn’t matter how big you are, they’re hitting everybody. It’s it’s a data thing we had,
Rolando Rosas 12:31
this is probably about a maybe two years ago, on the website we had so PSA, for everybody. Not every sale, like you said, is genuine. But then there was something even more malicious, where it wasn’t the actual transaction. The whole transaction wouldn’t go through. So we could deny or approve it, or the filters capture it, but they were just pinging cards to see if they would actually go through. Oh, why not? If those cards were still able to be used? Yeah, we talked to the credit. I mean, we were made whole, you know, had to go through a whole thing. But in the end, we found out there’s another layer to that, which is somebody will capture data for let’s say they break into your database of customers. They want to find out which ones they can use right away, and they will start pinging websites just to see is that a good card, not with the intention of buying, but to validate that the card is still good. Yeah,
Kaila Uli 13:19
that’s there’s a new wave of stuff going on right now too, where they’re just it’s a test on your systems and your defenses and to see how much chaos they can cause within a business with the intent for future attacks. So you might get something like, I’ll just walk you through the one that set off the red alarms with one that happened on the the new store the other day. It was a huge order for one single product. And the way that store in particular works is it’s a bundle. You buy two, you get one free, but you also get a 30% off coupon and you also get free shipping. It’s one of those maxed out offer pages, so it only makes sense to even buy something there. If you opt do all the opt ins, and you apply the coupon and you get the bundle. And this person didn’t do that. They bought the singular one product that’s overpriced in order to encourage you to get the bundle. And they bought, like a paid
Rolando Rosas 14:08
too much attention to your marketing. Oh, yeah.
Kaila Uli 14:12
So they bought nine of those without applying any discount. And of course, Shopify did say this is probably fraud. But then I was like, this is just too weird to not mean something deeper. And then I got on the phone with the guys, and they’re like, Okay, when it looks like this, what it usually means is somebody’s testing if they can, first of all, if the site’s going to accept that, first, can they get away with that? Can they see is this order going to be are you going to catch it or not? And then, second of all, if you do, then they’re going to set up for something bigger, a bigger type of attack where they’re doing the same thing. And I was like, Oh, my god no, but everyone has too much time on their hands, so obviously you cancel it. And then they have something they do on their own where they block those people from buying again. But dear God, dear God. And then another thing I wanted to mention is, because this is a real people are like, Oh, I’m afraid of getting hacked. I’m not gonna i. My business didn’t get hacked. That’s the craziest thing out about my my site was always secure. This was all external. This was all because they got a hold of my pixel data and they were able to attach fake
Rolando Rosas 15:11
for those that are an uninitiated and for those business people out there that don’t know what the hell a pixel is. What is a pixel? Oh,
Kaila Uli 15:18
pixel just is a little line of code that goes into your website, and it tracks customer movement across your site. And like Meta has one Snapchat has one Pinterest, so you connect to those between your sites, and then it just tracks activity. And the pixel allows you to retarget customers and stay in you know, make sure you know what’s going on your site. You need pixels first of all. So if you don’t have pixels, which a lot of people don’t pixels, up.
Rolando Rosas 15:41
I did see a video where you mentioned a friend that had product that you saw on love Island. Oh, somebody was wearing a hat and they were on Michael or Miguel or one of the guys on love Island. And I love trash TV more than the next person, probably more than you, and I want to ask you about that, because you’re in LA in Los Angeles, where people want to make their dreams a reality. Do people go on those shows because they want to be Insta famous, or do they really? Are they looking for love? Mi amor me Ultra persona. Let’s
Kaila Uli 16:22
get into it. Oh, God, how much am I allowed to talk about with this?
Rolando Rosas 16:27
Let’s whatever, whatever you like. Hey, alright, so
Kaila Uli 16:31
I was a model for a long time. So I do. I have been on the side of all of that. Let’s just say a lot of the time, let’s not say most a lot of the times, the people who get casted on any of those shows are first and foremost models and actors who are trying to make it. And singers.
Rolando Rosas 16:45
I’ve seen a few singers. Have you noticed how a lot of those people, recently, the last few seasons, they can sing or play an instrument?
Kaila Uli 16:52
Oh, yeah, yeah. And, you know, I was a model 10 years ago, and even back then, it was like part of the this cycle that the agency would be like, we’re trying to get you on survivor, we’re trying to get you on next off model, we’re trying to get you on Bachelorette, we’re trying to get you on this. And they’re trying so hard to get because it gives you exposure. And then what kind of happened was, like, people are like, actually, we don’t want our models on there anymore, because if you bad press, and we don’t like that that much. But it still is people that are trying to be actors getting onto those shows. I literally just interviewed with somebody the other day who wants to put me on one of her new TV shows. It’s a reality TV show, and she wants me to go on and pretend like I’m not a creator that doesn’t have any presence and is just somebody that’s there for the ride, and act like I’ve never been on camera before. And I just and magically, mysteriously this way. And I was like, okay, look, they pay you. And one of those people are camera trained. You guys know, good god damn well. What would happen if you take somebody who’s never been on camera and put them on a reality TV show? They probably crumble. So first of all
Rolando Rosas 17:53
that, yeah, yeah, I’m I’ve have a teeny, teeny taste. Back in the day, in college, I was an extra for Schwarzenegger movie. And I thought, maybe I’m gonna make my my dreams of maybe going to move. Maybe I moved to LA. That never happened, but I understood that you can’t just throw people on camera today. No, throw people on camera and expect great TV, because it’s still TV. Tell me, oh my god, entertainment processing.
Kaila Uli 18:19
Process is how they figured that all out. So when I casted for America’s Next Top Model, they for you have to go through many hoops and circles to get there, and then when you finally get to casting, they intentionally go doing to misbehaving as much as possible. So they want you to act out. And the people who get picked for the shows are specifically like, these are literal questions they’ll ask you during interviews, like, what if somebody gets in your face and they start fine with you? What are you going to do? And if you say something like,
Rolando Rosas 18:47
oh, well, this actually, I’m taking notes, in case I get a call from this Oh, they want
Kaila Uli 18:52
to see that you can be good TV. They want people who are over the top dramatic. They usually tell you to lie about your relationship status if you’re single. Integration on the show, it’s all a funerary that means that I love. Love Island,
Rolando Rosas 19:04
is that? So we could get back to talk of business. Now, of the ones that are out there Married at First Sight, love Island, what’s the other one I love? Is blind. Is there a favorite for you? Because the trash factor is so high?
Kaila Uli 19:18
Oh, love Island. I’m a big I like youtubes. I like watching my little YouTube clips, but love Island got me in. They
Rolando Rosas 19:29
hooked you. They got me. I got me. Oh, my God, we could talk about that later, because I got some more stuff, but we could see okay, after show. So you were saying. So back to the serious stuff. Okay, that cyber threats are real, even if you’re a small business, what can people do to either prevent or stay ahead of some of that stuff you
Kaila Uli 19:51
can get behind Cloudflare. So that’s a service that helps distribute attacks. So if you’re getting DDoS. It can distribute,
Rolando Rosas 20:01
explain what DDoS because not everybody is so DDoS
Kaila Uli 20:05
attack. There’s two types. There’s DDoS, and then there’s a DoS attack. And there is to make it simple, they attack your site with dummy bots that just flood your servers and knock you offline. And it’s just imagine your site is can handle 1000 visitors an hour, or 1000 visitors a minute, or whatever it is, they flood it with like, 250,000 an hour, and it overwhelms the servers and it knocks you offline.
Rolando Rosas 20:30
Is that why? When the show is popular or something, if you try to get on, you can’t get on.
Kaila Uli 20:34
Yeah, but that’s not really a problem anymore for big companies, because most of them have like Cloudflare. And what that does is it gives you access to many, many servers. So if you get a DDoS attack, instead of it all relying on your one Shopify server that you’re sharing with other people, it distributes the attack across multiple, multiple servers, their entire network of servers, and keeps you online. So that’s one thing you can do. The other thing is keep your pixel data secure. I didn’t know the seriousness of making sure your pixel was private back in the day, like I knew it’s not like I’m something I’m gonna go see on the street and hand out to people, but I didn’t realize that by using like connector apps like this is how my my breach happened is I was using pixel installation tool from Meta, so I didn’t know how to put that line of code into my header on Shopify, so I just will add a little connector app, yeah, sure. And then that published the pixel into the front facing theme of code. So all you have to do is inspect element. Oh, that’s for pixel. So don’t do that. Make sure your pixel is safe. Put it in yourself, or have a tech guy put it in. If you don’t know how to code and you’re like beyond you don’t ever let someone get old your pixel. And then the other thing is cyber insurance, which is not that exciting, I know super not glamorous, but there’s cyber insurance, very expensive. It’s not and it’ll keep you safe, because if you ever get hacked, which I didn’t get hacked, but if you ever do get hacked, every single customer who was affected in the breach can potentially sue you. So cyber insurance helpful for that, yeah. And then cyber attack insurance can help you, if your revenues get knocked off, or, like, lots of wages and all that, cyber attacks insurance can help with that. It’s called cyber insurance. Yeah,
Rolando Rosas 22:13
no, that’s it’s not glamorous, but it’s something people should have as part of their business insurance. I know we we have it bundled as part of our insurance plan, boring stuff, but important, important, and so there’s no lack of emphasis here. If you can add it, it’s probably the cheapest thing you could do next, you’d recommend go check out Cloudflare. So shout out to Cloudflare. And those folks, I’m sure you can Google that online. You know, when it comes to being online, being online is a tricky thing. You know this and creating content can also be tricky, but so many people, that’s why I also asking you about love Island, is that people want to go viral. People want to be seen because they think that being seen and going viral leads to more money. Yeah, I heard you say that you had a video that went super viral, millions of views, very little sales. That’s happened
Kaila Uli 23:09
many times. I’ve gone viral, but load of times for non relevant things, and it doesn’t turn into money because it’s not in your niche at all. Most of my most viral content was so far out of niche it’s ridiculous, and it doesn’t turn into money because I’m just on TikTok. I’m scrolling this girl doing something stupid. That’s funny. Haha. Go content with less views tends to turn into more money.
Rolando Rosas 23:31
Where’s there an intersection or a formula? Okay, so what you’ve told me is viral doesn’t equal money, yeah. So if I go viral, just for a second going viral, but with the intent of either fame or money. Because again, you could be famous and be broke, right? Nobody wants to be famous and broke. You rather be famous with some money. So then at the end of the rainbow, I want there to be a pot of money. Is there a formula that you found that would help people with that?
Kaila Uli 23:59
I mean, sure, if you’re really great at content and you can consistently game that system and pull a Mr. Beast where you just like views, these views and getting monetized off your views, and then, because you have so much reach, people are offering your brand deals and stuff like that.
Rolando Rosas 24:12
Sure, not everybody’s Mr. Beast. Not everybody’s Mr. Beast. There’s many
Kaila Uli 24:16
models and people out here in LA that have followings of a million or 2 million. It’s not even that uncommon. I would say the golden number that most actors and influencers have all year is around like that, 250, 300, Mark. A lot of them are broke, like a lot of them are not getting out. You would think, if you have that kind of reach, like, people are booking you for campaigns and they’re like getting you, booking you for posts and stuff. But it doesn’t happen at that scale, because people have it used to but the influencer bubble is a little bit popped, and one of my really good friends, Christina, she just does celebrity influencer management. She’s saying that they’re paying 75% less than they used to pay because people are feeling the burn from low ROI from influencers, and they’re. Like war is happening, and people are not feeling super impressed with the influencer world right now. So payments are lower, right? Yeah. And then, like, on the boxer side of thing, and works with so many boxers in, like, the agency, and a lot of them wanted nothing but virality. Like, they didn’t want to sell product. They want anything other than just like views, views, views, views, because that was going to get me more like money in the long run. And sometimes it happens, and sometimes it literally never does. So I wouldn’t ever do that. I would never take that kind of gamble, like, if I’m trying to go viral, I’m pushing to a store, or I’m pushing to something that has money behind it.
Rolando Rosas 25:35
So your store, your an Amazon store, an affiliate link, something that has a transaction, some commerce behind it, so that it’s not just views, yeah, into something that can translate into money,
Kaila Uli 25:49
yeah? I mean, my stomping ground is really like e-commerce content for small business owners. So they all have stores attached by default. But in the past, yeah, it was the boxes and they didn’t have anything attached. They were just trying to go viral, and I would always recommend to them there’s gotta be some kind of training program, or one on one consultations, or something that you can offer to people, because this isn’t gonna last forever, and you do need to be able to build something an end goal here, because not everyone’s gotta be Ryan Garcia, and a lot of them you don’t even hear about anymore. That was their holding time then and now, it’s Manny Pacquiao
Rolando Rosas 26:23
or yeah, this, I know you. So you’re into boxing. I
Kaila Uli 26:28
was very into boxing for what do you think of Canelo? I was so happy when bubble beat his ass. What
Rolando Rosas 26:36
you know, he went up in weight class. Come on now. He be that’s a beast. He’s a beast. He’s a he’s the Mr. Beast of boxing, Canelo. When I got to
Kaila Uli 26:48
work with him in person, one of one of the viral clips about the vol like his bruise, I was the I was there for that. I filmed that.
Rolando Rosas 26:57
Oh yeah, yeah. Oh, wow. Let’s you know what. Here’s what I want to do. All right, all right. I don’t know Canelo. Look, Canelo has staying power. He is the Mayweather. He is today’s Mayweather. Nobody beat me with 00, nobody beat Mayweather, right? He tried. He didn’t. He fell short. But now he’s virtually unbeatable. I don’t know how much longer he wants to keep fighting, but he’s I
Kaila Uli 27:30
dude. I don’t know. I don’t know. I do like him, just as a talent. I think he’s very interesting, and he understands from a non fighting side, just from being a talent and getting people behind him, getting people to like him. That’s what I really like about him. He’s very polarizing, and people either love him or hate him. And I love that kind of talent because they tend to stay relevant. Well,
Rolando Rosas 27:49
he’s superseded boxing, right? He’s become a thing. Yeah, you become a thing. You supersede the sport, yeah? Reinaldo in soccer and in LeBron, right? Those guys are way beyond the sport, right? It’s just them and who they are. The sport is one thing. But whenever LeBron starts just like, Shaq, oh yeah,
Kaila Uli 28:11
Ryan Garcia has managed to do it for a lot of crazy reasons. Yeah, I like that when people are able to move past it, because that’s really what’s going to keep you like relevant in the long run. No
Rolando Rosas 28:24
doubt. I want to ask you something. I want you to fill in the blank for this. Okay, yeah, no, it’s easy, easy, easy for you. So here’s what I’m going to do if, if you could go back in time to start a small business, I would blank I’m gonna repeat it so you get a little more time. I could go back in time to start a small business. I would
Kaila Uli 28:52
fill in it. I would reach out for help sooner, because I grew up in such a like, little poor kid head space where it’s like, I’m gonna do it myself. Nobody’s gonna help me. I don’t need anybody. And I was pushing boulders uphill for a really long time, and I very by chance, happened to meet who is now my financial advisor, and I love him to death, and he gave me so many keys and nuggets of knowledge that changed my business in a week, things that I had been trying to do for a year, and it was just ridiculous. Like, I didn’t even know stuff about, like, cash and capital, and why I shouldn’t be spending my own money, and why I should be getting a credit card to fund purchase orders, and, like, all that was so far I had no idea, and I was doing things the hardest possible way you possibly could, meaning I was working for a couple of years to save up some money and then using that money to get the inventory, and then putting the worst way possible, because I didn’t know there was any other option. So if I had to start over right this second, I would immediately look for people to help me, like and not be prideful about it, and like the whole lone wolf thing. No, that is a killer. That is a crusher. That’s just going to keep you a. On Wolf, I would be looking for help right away.
Rolando Rosas 30:02
And where, if somebody is listening to this and they say, Okay, I got it, where should they look? In their circle, outside their circle, where should you turn to?
Kaila Uli 30:13
So actually, this is why I started my TikTok, because I didn’t have access to any of that, none of it. Not only did I not have access, I was raised in the kind of place where Evon meant you were a business owner, like not realizing it’s destroying you. So the reason I started my TikTok was literally to help out people like that, because that’s where I was so stuck. And I don’t, I absolutely do not recommend reaching out to your network if you grew up the way I did, because those people are going to tell you the stupidest things. They’re going to tell you, save as much as you can, and then try to buy a car in cash a little bit later, or work with hard as you possibly can. You’re very locked into this, work as hard as you can until you die, because eventually you’re going to have enough excess cash from all that’s working that you’re going to be okay. And that’s just now possible. And they’re very save, save, save, and eventually you’ll have $1,000 in the bank account. And then we can put that into some stocks, and then we’re gonna get, like, the conversations you just don’t know. So if you are in that position, you need to look for people who have done bigger and better, better things than you, and they’re gonna say, No. They’re gonna say, I’m not gonna help you. You would offer. What value do you bring to this table? Like none. I don’t have any. I’m from Pomona. I don’t know anything. I was homeschooled. I’m can’t help you with your marketing. I can’t do anything. But you know what I can do is I can work, and that’s what I did because I had nothing to bring these people. So if I will work for you, for cheap or for free, whatever I gotta do to be in this room with you so that I can learn from you, listen and e to drop on your conversations. I don’t care. I just need to learn it. So I started offering my time because I had nothing else to offer but my fingers in time to work for people. And as I got better and better and better, I started being able to offer a little bit better. Once I eventually learned a little bit about marketing, I was like, I’ll do some of your marketing. Once I learned how to do social media, like I helped with social media, and as I got better, I was able to offer better and get better mentorship, and get more people in my life that could help me get where I was going. But I’m fast. Like, this sounds like a 10 year spread. I was like, No. I was like, let’s go, go, go, go, go, go. Like, I was making sure this was like, I was on LinkedIn, applying to jobs, just saying, like, anybody, anybody, anybody, anybody, so I can get some experience. So that’s my recipe. That’s how I do it, how I did it, and if I hadn’t do it again, I would do the same thing.
Rolando Rosas 32:26
You do the same thing. What do you say to people that that say, okay, Kaila, I get it. Maybe I should think differently. I should reach to a circle that’s beyond me. Maybe they’re five steps ahead of me in terms of their entrepreneurship journey, or as a business person, is entrepreneurship right for everybody? No rough going business, right? No pot of gold. But you said there wasn’t always a pot of gold with some of your failed businesses. Is this something anybody and everybody should do?
Kaila Uli 32:58
No, no, absolutely not. And I hate that part of social media that’s turned it into, like, the only way you’re gonna actually be successful is to be a business owner. It’s like, Absolutely not like. The reason I took this course in my life was because I was homeschooled, didn’t have a degree. My husband died when I was 21 couldn’t work, did? I didn’t know what to do. I knew that if I worked at McDonald’s, I was gonna make, you know, not enough money for the rest of my life. And so I did something else. It is not for everybody. You’re working 10 times harder than everyone around you. You got to make sure your profit margins support your lifestyle. You made $100,000 that month. No, you didn’t. The business did. But how much are you getting out of that? 13,000 15,000 20,000 50,000 you’re not getting all that money. You’ve got to cover your own health insurance. You got to make sure people working under you are supported and safe. It’s high freaking stress. It’s really high stress. And I don’t think anyone needs to fall for this line of like you should be a business owner. Why? Please tell me why one of my friends sold his business, his bakery that was doing $60,000 a month as a bakery, a real in person bakery that people were coming to for breakfast every day in a low foot traffic area that you literally have to go to out of your way. He sold it because he was like, You know what? I’m tired of getting up at 3am I want to work for corporate, and I want someone to pay for my health care, and I want 10 days of paid vacation, and I don’t want to do this anymore. What’s wrong with that? Nothing,
Rolando Rosas 34:18
nothing. If you’re okay with that, I heard somebody say, I want to do the thing that helps me sleep at night. And a lot of people do things, whether it’s working for somebody else or their own thing. It they can’t sleep at night because of it. And if you can’t sleep at night because of it, maybe you have to rethink it, unless you know this is part of the game. I’m willing to pay that price in order to get the thing that I’m really after? Yeah,
Kaila Uli 34:45
my sister, I think, is a perfect example of this, is for a long time she thought that she wasn’t making it because I’m over here, like running my business and talking about how I do it going after all these high power thingies. And she felt. Like she was some kind of failure because she couldn’t, didn’t have it in her to do that, and she just had seen the pressure of social media. She lets I don’t want to do that, and I don’t feel good doing that, but what I do like is she likes working in hospitality, and she likes doing creative things, and she’s very artistic, and she’s spent a good portion of her life feeling like she wasn’t good enough, because the internet is telling her, Well, if you’re not in business, not a business owner, you’re not a boss, babe, you suck. And it’s like, no, like you have such a strong skill set in what you’re doing. You’re artistic, your hair is three feet long. You’re great at every job you do. People love you for what you do. You are just fine, ma’am, and that’s something I really don’t want people to feel like they have to be a business owner to be happy, because that’s just another social media fake that goes hand in hand with the fake wealth. It’s that too. It’s it goes bingo.
Rolando Rosas 35:49
Talk about that. You’ve got some real estate folks not so happy with how you called them out on rent a mansion. Rent a celebrity car and all the rest the rent. Rent the shopping, the items, the goods you don’t even, you don’t even the house you I was like, Are you serious? You could rent the mansion for only 175 bucks all day long.
Kaila Uli 36:13
Dude. People are fighting in my comment section and not believing it. I’m not talking little mansions. I’m talking the mansion with the five acres and the ground like it’s on. I don’t know how these people make money. I genuinely don’t, but one of the ones you can rent on peer space literally looks like the Versace Mansion. And I just, I assume they’re renting out little chunks. There’s no way you’re getting that whole there’s no way. I don’t know how it works, but I am tempted to try to find out,
Rolando Rosas 36:42
you know what? I bet I would love, you know what? I would love to see you put a video, or just, if you go there for an hour, shoot a bunch of TikTok shorts all over the place and brought to you by this listing on Airbnb or whatever the heck. And then you can people won’t think that you’re lying or BS ing them, you actually? Yeah, I’ve rented in a mansion. Here’s what happened. I’m
Kaila Uli 37:06
so TikTok did pay me off that video like, and it was like, Hey, this is a nice little pile of cash. I’m like, let me take this TikTok money and put it back into TikTok. Buffooner, hey. I’m like,
Rolando Rosas 37:21
Keep it. Keep reinvesting it,
Kaila Uli 37:24
honestly. Close the Loop. Oh, I gotta tell you, though this is dumb. You would think that based off of that post, people would be like, Oh, embarrassing. Let me behave. No, ma’am. My DMs are full of people who are trying to buy the first the pinned comment at the top, they want to pay for that. Oh, no, that was, I didn’t even know people were doing that. So, yeah, they want to buy the top comment. They want to buy shout out, which obviously I knew about that, but I was like, the freaking audacity like this is exactly what this post is about, and you want to buy
Rolando Rosas 38:05
them. Maybe you can help educate me, because when people put comments like that a lot of times, is Kaila Mayu, though she helped me turn my $100 to $50,000 crypto something or another. Blah, blah, blah. I figured you probably know what that is.
Kaila Uli 38:22
It’s just scammers on TikTok. There’s one that’s been around for years. My name is Claudia, and it’s not a human. It’s literally just, if you go follow that bunny trail, you’ll end up in a whatsapp or a telegram, and then they’ll hold their investment, and they make enough money off of it that people keep doing it. And I block those the second they land on my pages, but they, Oh, my God. There’s so many of them. I hate those. So I even have a filter set up on my account where you can’t even comment on words like Forex or crypto, and that’s supposed to keep them there, but they get around it when it’s in the username.
Rolando Rosas 38:55
Yes, yes, indeed. Okay, now I know now I’m educated on that. I’m gonna go and change my filters, because I’ve seen that so many and I’m like, is there any money there? Because to me, it’s obviously, like you said, buffoonery. It’s, I know it’s a fake thing, but why keep posting it? Why does because it
Kaila Uli 39:11
keeps working. Oh, it keeps working. And I have one of my followers super upset, because a few weeks ago she got scammed three times off of one of the people impersonating me. Ouch. Another one. Oh, my God. And I was like, I feel bad, but after the second time, you should have not done that with our dime. There’s so many of those things
Rolando Rosas 39:39
you in you said something else that was super intriguing, because this is leads into that so people believe, people will believe, sometimes things that are on the internet take that 100 and make it 50,000 with this scam. You had said something about how MLMs a multi level marketing, aka pyramid schemes back in the day, and then. Call them that anymore, for whatever reasons that the FTC is cracking down on this. But more importantly, you said something in your one of your videos that they target mostly poor, poor or less affluent neighborhoods.
Kaila Uli 40:16
They absolutely and I will fight anybody on this, because it is actually proven that people who get into MLMs after the fact, they’re in a worse financial position than they were before. Because not only does it dry up your resources, but it also puts you in a position where you’re working so hard for this thing, because all you gotta do is work hard, hard. Okay, we’re great at that. Been working hard my whole life. All I gotta do is spend, I must spend, allocate more time on this after I already paid that $1,200 setup fee that I spent a year saving for. I’m gonna be a business owner. This is it. I made a mom. And then, no, you just you didn’t work hard enough. You lost it. You should have you didn’t want it, you weren’t hungry enough. You were bad enough. And then you take that coming from those type of communities, it’s easy to believe if someone says you didn’t work hard enough, it must be, because that’s really that’s true, that happens. So, yeah, anyone can Google this, like, clock me on this. Like you can literally see this on the FTC website anywhere. It’s
Rolando Rosas 41:12
an update on the FTC publication that they have on this, for folks that are not aware. There we go. There’s the actual PDF link in there. This says the case for and against multi level marketing by John Taylor, MBA consumer. So there is some smoke there. Should pay attention to that. Where there’s smoke, there’s a bit of fire, and there’s the FTC page that has some additional information on that business guidance concerning multi level marketing and multi level marketing and pyramid schemes. It really does that, like you think about it for a minute, people that are of lower income, and I was there in high school, I didn’t have I didn’t have money, I didn’t have money. Luckily, some school thought I was worth, worth the time and effort and college, and they let me go to a school where I had $0 to pay for it, but they came through with a bunch of financial aid. And that mindset of I got to work hard. I got to work for the last dime it does come from. You don’t have enough that scarcity. I got to work my way out of this situation. I’m gonna hold Yeah, and so that mindset is perfect for trying to find more recruits, more recruits people to sign up for this stuff.
Kaila Uli 42:28
If I knew we were gonna talk about this, I would have gone on YouTube, because there’s this fantastic YouTube documentary specifically about it, and it talks about every aspect of this. And I wish I knew what it was. But if people want to actually get into we the weeds on that. It’s very well documented on YouTube and the FTC, yeah,
Rolando Rosas 42:47
oh yeah, there’s, there’s plenty of that out there. And I to me that that whole where the multi level marketing companies are going and targeting lower income neighborhoods that, to me, was eye opening, but the fact that you tied that, and the fact that the mindset is, I got to get myself out of here, and it puts the onus back on you, like, I’m a failure because I didn’t do it, versus the product is a scam. It’s a very interesting paradox in relationship. Oh,
Kaila Uli 43:12
they’re so smart. That’s probably the only group of people that would fall for that. Because somebody else would be like, hey, because other people, like, a spade is a spade. Like, when we grow up like that, we don’t have the education that a lot of people do. We just don’t. All we know is that to get out of this financial situation, I need to own a business. That’s what everyone’s talking about. Save own a business. Work hard, and I can do this. And then, if you don’t really have the foresight to think about maybe the reason I’m maximizing my time here, and nobody’s signing up for it is because it’s a dry well, and the MLMs have already been here, and everyone’s already done it. Or maybe there’s not actual maybe I’m not actually selling a product. I’m selling it. You don’t know that. You don’t just know that. Don’t know the difference between MLM versus real business. Yeah, and I’m sure we’ve all had the friend everyone in my community, at some point, got into some MLM, and they always go as hard as possible and do the buying the suit, and setting up the Facebook and going door to door, and they go at it so aggressively, and it never works. I’ve seen it happen so many times.
Rolando Rosas 44:14
It is very difficult. You know, you have enlightened. You’ve dropped a lot of knowledge. Anything else that you want to leave us with, with regard to small business, words of wisdom, anything you want do I have
Kaila Uli 44:32
any words of wisdom to share. I don’t have anything fancy. Let me see. I will say just the thing that I want everyone to know about their business. In general, a lot of people who I talk to are very specifically stuck underneath $10,000 a month. And that’s where I was stuck for a very long time, and that’s where I spend most of my tears and most of my like, what am I doing wrong? I thought I’m working, working. Okay, but the girl next to me is at a million dollars in sales, and I didn’t even get three for today. What am I doing wrong? And then, if you’re there most of the time, what that just really means is you’re spending too much time doing busy work rather than chasing your revenues. AKA, I stayed up till 2am working on an Excel sheet. Or I stayed up till 3am making can Canva graphics that are not going to perform on social media, but hey, they make the page look great. Or I spent eight hours doing this. It doesn’t matter. You have to get revenues into the business today, tomorrow and every single day, and then once you figure out how to get the money into the business, whether it’s posting on social media or running some ads or going to the market, or whatever it is that you’re doing. Once you figure out how to do that, you need to operate in like this rule of thirds. Mentality is like, how do I get the people that I have to spend more, and how do I increase the volume that I do have here? And if you’re doing all that, this is the more important piece. This is the piece I really want you to to hear if you’re stuck at that low, low, low spot, because this is where my my heart is. Here. People are always telling me, like, talk to people who make more. I don’t want to do that. This is like, if you’re under $10,000 a month and you’re stuck there, and everything sucks, and you don’t understand what’s going wrong, take a step back, a big old step back. Big, big, big, big, big, all the way back. Zoom out and see, like, what is wrong with the website? What is wrong with the marketing? What is the message is not being heard, because if your business sucks, but it’s a product that people want, and people are getting the site, you’re going to get some percentage of sales. You’re going to get some, you’re going to get a little bit. Maybe you’re not going to get a butt load, but you’re going to get some if you are just doing everything and staying up 24 hours and getting no sales, nothing. Nothing’s getting better. There’s no manual bull growth. Come back to the foundations, back to the basics. And let’s start there. That’s just, that’s what I got to say.
Rolando Rosas 46:45
Hey, I love that. That’s great. That’s good stuff. I can’t add to it, because it’s just wonderful. Kaila, muchas gracias. Thank you very much.
Kaila Uli 46:56
You have I feel like I was talking the whole time. That’s what that people
Rolando Rosas 47:00
want to people want to hear you. People want to hear you. I’m just here. I’m just here to guide the conversation. People want to hear you and your words. So I want to thank you for for coming today.
Kaila Uli 47:13
Thank you for having me.
Rolando Rosas 47:19
You’re awesome. Keep doing what you’re doing. I’m going to be a cheerleader for you and what you’re doing, because I think it’s a great service to a lot of people. So we’ve been talking to Kaila Uli, and if you want to hear more about cyber threats and what you can do to secure your business, go check out that episode with James Morrison, former FBI cyber security specialist in the cyber task force team, had a lot to say on what’s happening. A little bit more color on the threats from the side of the FBI. So go ahead and check out that episode. And if you need help with complex technology issues, that’s what we do at global tech, we have some links in the description that allow you to go check that out. Be glad to see you, talk to you, and somebody on my team can also reach out to you. So I want to thank you for checking out our episode today with Kaila, and I will see you.
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