Rolando Rosas 6:48
It’s very, it’s interesting. And so, you know, for those that that have that practice during the Shabbat? Boy, I gotta tell you, right discipline is probably the right word. When you’re looking at all these little details where you’re trying to stay kosher within the Shabbat, right? It’s so Colin, let’s, let’s, let’s you know what, let me hand it off to Dave. Dave, do you have some words?
Dave Kelly 7:14
Listen to call and I gotta ask you are your clients or business partners keeping you awake at all hours of the night?
Colin Raja 7:22
And yeah, I mean that this week is a one of those days actually. I didn’t sleep for two nights to believe that I had, I had one other person I’m working with. So basically where this all started, like, I’ll tell you what. So I was in a big deep depression for some time. So and then I was like a very good data analysis and whole bunch of things. So I started helping people out I was like trying to be hands out for like, people reach out to me like a how do you do this? What do you do it? How do you do the launch, I was literally take one on my friend brand. Like literally went from seven 220 sales. The point is the at that point, before that point of time, I lost my momentum, I get into depression, I had crazy suicidal thoughts and going away from I thought my life is over and all the things I went through in my life. Helping people or that period of time, my depression went out. And it gives like a better clarity to move forward in my life actually interesting.
Dave Kelly 8:20
That makes that makes a lot of sense. I was actually just watching something the other day, and it was an interview. And the person was saying, I was living. I was living everyday for happiness. I just wanted to be happy. And this person is financially very successful. He thought happiness was using his money, to be happy buying yourself things to be comfortable. And later in the interview, he stated, you know what, I changed that I wasn’t living to be happy I was living to be and one of the things was to help other people. And it made a huge transformation in his life. Because it was more of a purpose. Not not a self fulfilling purpose. It was I want to help other people, yes, that might be hard, might be stressful, I might need to do it at hours that are uncomfortable with me. But he’s he kind of changed the way that he was thinking and just by helping other people and being successful at it. That that was creating a happiness forum. But it wasn’t what he wasn’t living to be happy. He was just changing kind of the way that he was thinking and like yourself calm. He found that helping other people brought him into a much better state of mind. positive state of mind.
Colin Raja 9:34
It’s bring back your momentum. By the way. It’s like bring back in momentum. It’s like you’re not working for yourself. You’re like working for somebody we’re trying to help and you’re not selling them you’re just helping them. So one of this one other segue I came up in my life right now I’m following which is like, living is super easy. My problem is like I was being successful, doing like living like a really good life, you know, and then when, instead of going to details like Delivering a living amazing life. And one point of time, what happens is like I’m going down in my life in a personal and also professional, that gives me anxiety that I’m not able to live the life that what I want. And when that when a gift went into go deep dive into it. And I think what I found it is like, I don’t want to live my life. And then I want to live somebody lives actually. So at that point, I figured out, like, the living life is super simple, very simple thing, what we can do. But if you want to live like somebody, that’s the problem. So I stopped living like other people, and then I started living for myself, and then like how I want to live my life right now.
Rolando Rosas 10:39
That’s, that’s so encouraging. I love that message. Because so many people right now are going through so much where I think, at an inflection point, both technology, industry, and people’s own personal journeys are changing, right? Since you know, since the pandemic to now a lot of people have shifted the way they do things work in life. And I think that this message will resonate with some people that are listening to this. So I appreciate you sharing that, Colin, because it’s not something that a lot of people would share. So thanks for, for sharing that with our audience. I really appreciate that. What I also want to know is from a technology standpoint, you know, there’s like I said, there’s so much going on right now. Where, what are you consuming and can’t get enough of right now from nerding out on right now, technology wise.
Colin Raja 11:34
So the technology wise, where I’m going behind this, like the AI right now, it’s super amazingly what’s happening? You is before, let’s say we usually do like pros and cons for your listing before. And we need to spend like a crazy number of time going through each and every listing. What are the three words four words, what are the things are things we need to come up with, to create, like, creating ideal product for my audience and then problem solving products, what I want to create, it takes a close to if I have like a separate team who specifically works on pros and cons, but right now, it’s like, do chargeability on the clock, cloudy, and Brad and all the things like you can just need to put up like your Amazon listing inside, it’s automatically able to scrape all the reviews of your customer unable to keep give you anything you ask question you can ask question like a Can you give me people wish for two people have the keyword called wish for? It gives like all the keywords they use for like anything but related to which you can able to get that data. And also you can control it. How many people will use this kind of words, actually? How many? What are the common words they use? How many times they use? So when you add
Rolando Rosas 12:52
that to me that to me? Sounds like you’re giving out a pro tip or it? Can you hit us up with pro tip numero uno today. Get ready for a prompt. Colin, what did you just say about keywords and all that stuff with AI?
Colin Raja 13:11
All right. So basically, when you when you take your Amazon asin Amazon listing completely the URL and put in the cardio or Brad, you put that one there, you automatically ask for a what are the keywords? What kind of reviews people are what kind of reviews in the in the Amazon listing people wish for the keyword with the wish for
Rolando Rosas 13:35
which as a keyword, keyword.
Colin Raja 13:38
So it’s like, Oh, I wish this could have this, I wish it could it could they could have this it might make my life better. Or I would love to those two keywords are like a very key keyword. People talk about you to give the suggestion to the brand to make sure that you change the product actually. Right. One other product what I had to say basically they wish for I wish it’s available for small hands. Oh my gosh, I took that immediately and create a product for like a small hands actually. So you know, you need to keep an eye on those things. So these tools right now, you don’t need to do a lot of stuff. It’s automate that whole thing, actually.
Rolando Rosas 14:18
Well, you know, it’s interesting, you say that the on the reviews, you get some of those insights, because what what I’ve found in doing some of that activity is that the language of the customer is totally different in a lot of times of the language of a seller that we’re trying to communicate to them. And there’s more insights in trying to curate and modify listings to conform to the language of the of the buyer versus the algorithm, right there’s a kind of algorithm speak right because when when you’re trying to cobble those key words, it doesn’t sound the same, but I agree with you that the There’s a lot of good nuggets when it comes to those insights. And I really liked that, what wish or love to have, because I had not thought of that one. But those are actual desires. And usually, if one person is saying that there’s probably at least 100, others that are probably thinking the same thing.
Colin Raja 15:19
Those are the small, small keywords, it helps you to find out, you’re developing the product, actually, it’s a I’m literally can go through like a number of keywords and ask them the charging PT or the cloudy, cloudy, and setting that in terms of like a How could what are the important keywords that, you know, we can able to combine with this product, actually, what is the unique elements that you can come come up with that, it’s super interesting, what you can able, what it can make for you,
Rolando Rosas 15:49
are you are you also doing this on your own listings are you going also in going on competitive listings to extract business intelligence,
Colin Raja 15:58
you can, you can extract everything from everywhere. For example, if you want to extract like that, you use like a brand or data, data dye and take all the data from there. And you can able to extract it and put it in theory or anywhere. So it gives like a better understanding they’re actually for you. Right. So you can use multiple tools to take advantage of what is the current AI trend is going on right now.
Rolando Rosas 16:23
And who you know, who knows what’s going to happen six months from now, because of the pace, you just think about AI, you know, just six months ago, to where we are today. You could not interact GPT or put a link in in the URL because it wasn’t open to the outside world. Now we have plugins, right? It’ll it’ll it’ll pull the transcript from a from a file from a YouTube from all over the web, he’ll do what you just talking about product reviews, and give you some of the nuggets that are in there. And, you know, six months from now, who knows what we’d be what I’m really excited about is the convergence, though, on the AI side from the learning from the language model, and the then the analysis and the analytics to make decisions. Because you would probably agree that today on Amazon, we have way more data than we did a year ago. And the ability to process all that data, both from let’s say the customer facing data, the back end data, that’s the analytics, and then make decisions because you can have all the information you want about tacos and reviews and five stars and keywords. But then the decision making on here’s where we need to put our bets, here’s where we think we’re going to win, or here’s where you’re most likely to win or the probabilities are going to be high. I think that’s what I’m waiting for.
Colin Raja 17:54
Because it’s all up, it’s already there. It’s already
Rolando Rosas 17:58
talk it up, talk it out. That’s why I want to have your example
Colin Raja 18:01
like know, when you take a very, very small aspect of let’s say, like you’re taking your search for performance data. But the cloudy is basically can able to accept I think 70,000 tokens at the time, which is like 3000 words or something. So you can take all the keywords in a batch it’s like 70,000 70,000 batches actually. So you run inside and then you can ask a which keyword we are not acquire which keyword we are not acquiring. And you can also take all the groceries, groceries off your search, great performance, feed it in. And also all the data is inside, feed it in and it can give you like a better results right now it can you can ask the question, hey, where are we losing money, where I can get like a higher conversion, where I’m having like a little click through rate, and all the things you can able to do that one without too.
Rolando Rosas 18:50
Nice, nice. i We gotta go check that one out. You know, I know that a couple of months ago, when I tried doing some math with Chad GPT and even simple math problems. We’re not, we’re not working. I think they’ve solved that with the most recent edition. But I was surprised that how challenging it was for with simple math problems. It does really well with words. But then you start giving it you know, I want you to analyze the just raw data and give me some correlations and some some correlation of data, give me some patterns and that’s when it started breaking down for us but I got it I got to check the that tool out. And that’s like I said I want to I want to have like the data science part of it. merge with the the the Learn the I want to say learning the because I want to keep learning the language model,
Colin Raja 19:47
the business model, what is that quite actually that’s where the gap is right now. That’s where a lot of gap in world your data that data person cannot talk the business business person cannot talk to data. So you have to to different layer there if that somewhere that much happened in the AI oh my gosh, I will be like super amazing for sure. Yeah.
Dave Kelly 20:07
So Colin on one of the things we love about this podcast is having sellers like you join us and we can talk about these things that are evolving and changing seemingly every single day. So I love the ops I love being able to learn from people weekly you know because so we’re doing recording on a weekly basis you’re going to continue to offer up some good tips and tricks but I have something I want to throw your way I want you to fill in the blank.
Colin Raja 20:34
Okay
Dave Kelly 20:37
Amazon sellers should never what
Colin Raja 20:43
Hmm, interesting. So Amazon’s Shala should never launch any more basic products which doesn’t have any kind of differentiation on your on your listing if you couldn’t if you don’t know why why you want to buy your product you shouldn’t never launch that product. I have seen products which is like if you check all the listing looks same all the image look same I couldn’t differentiate why you launching the product like you could put up like even a small differentiation of like giving a free template to design your house within the product or something with the different things with the packaging but they never ever should launch product which is like similar to everybody in the listing all the three pages has the same product then you end up with like a price war it doesn’t matter whether the the niche was like matured or not matured you’re just going into the niche. And you there is like enough competition but the product is like a very common product you’re not innovating you’re not problem solving never ever ever ever launched the product you’re going to be failing either today or tomorrow.
Rolando Rosas 21:52
And Colin what what do you think what or what would be your guess as to why? I have my ideas my suspicions why some people do that you know that you have new sellers that are coming onto the platform that hear influencers and other people on social media say just go over there to Helium 10 Find out the keyword Heifetz rank really high go then on Alibaba look for it for you know 50 cents and then come back to Amazon and somehow magically you’re gonna end up on page one and sales will come
Colin Raja 22:26
it’s a disaster. It’s a 100% disaster how this all these gurus are talking about in terms of like guy buying the same product from Alibaba and launching it up don’t take it wrong. We have done it we have made money out of the UK not anymore not anymore this like Amazon is like reaching to the super highest level if you’re not innovating if you’re not trying to solve problems and you’re you’re you’re you know you’re just digging your own graveyard actually for yourself the best thing what I would tell actually on this right i mean i found this one in in a very long time I do this one in my journal I write down everything everyday like that. So basically the best idea of what I found you wake up every day and at the end of the day you’re sleeping try to come up with like a three problems you faced three problems you face so for example, I was having a problem I do a meditation very well now that morning and then evening night before I go to bed so when I’m when I’m going for a meditation in the night my have a big headset, which is like this big headset I have like it’s always not able to be very comfortable in like sleeping bed. So what is the problem what I face actually, the problem is what I face is basically I need to find a headset where I’m sleep actually not like poking my head. So I was like thinking about that option. There is a brand who come up recently, which is like you can able to sleep with that headset and also rollover every other place. And then like you know you’re not going to get hurt. So think about it. That’s the problem what I face I’d write down if there is no if I go if I go on and find it if it how many people who do like a sleep meditation, you can able to find it in YouTube, like how many people listen to that,
Rolando Rosas 24:13
right hours, hours, those are really popular channels right now think about that option.
Colin Raja 24:18
So for example, you’re taking the YouTube how many people watch will listen to the video before go to this clip. So that means it has like a 456 10 20 million views there. Actually, that means the us many times people are watching it, that means this headset as a potential. So then you can go on and design this headset accordingly. In terms of like, I even like thinking about maybe like I need to come up with a pillow where it has a headset where I can sleep and I can hear that one for myself actually. Right?
Rolando Rosas 24:49
Yes, yeah, I’ve seen him by the way I’ve seen I’ve seen a headset that is a wrap. For some of you’ve seen that one it’s kind of a wrap. So that it you can move left or Right and sleep with it rather than lose the big headphones that you talked about. But but you know what, maybe those those folks that created that so far don’t have a lot of competition. And so that’s, that’s where the intelligence part that you’re talking about makes sense. Okay, there’s a problem, can I solve it? And how can I come up with a different angle or something that’s going to set it apart from what’s out there already.
Colin Raja 25:25
And also, you can go through the all the keyword research, you can go for all the things or later point as to your first validation as like, your YouTube is like amazing validation. And second one is like you facing the problem. And you could be literally avatar for the product. And third, you can go on and take how much how many sets it are selling? And how many people are using for headset in the home? And how can we combine them with like a regular headset? And then like in the night headset together, then innovation comes in place at that point?
Rolando Rosas 25:52
Yeah, man, this is great. This is great. We need him on our team Dave, we know we’re in the headset business. And he came out with at least four good ideas that I took mental notes on right now,
Dave Kelly 26:03
you know, there’s one of the one of the manufacturers that that we represent on Amazon, who specializes in headphones, at one point had a product, it was an over the head headset, the whole thing was flush. So there was no protrusion for the hospice, I would take that was completely flush. And they didn’t sell a lot of them, they probably didn’t market it the right way. But exactly what you were doing, looking for something that you could roll, you know, not just be stuck on the on your pillow, staring up at the ceiling, but something that you could move around with. That’s exactly how I wore it. And it was comfortable. And I could roll around at night and I could still listen to the whatever it was I was listening to. And it physically was broken during a move of some things. And I was bummed because I knew that it was discontinued. No one else had anything else like it. I’ve tried earbuds, but you have an ear bud and you roll on that. So
Colin Raja 27:08
you know, think about this way, right? Okay, even if taking this example actually think about this way. You’re high right now that trend was like a high awareness of yourself. Right? They’re going higher. People are doing a more meditation than a 10 years ago right now, there are more number of meditation camps. And the spiritual spiritual camps are coming up really like crazy. People are like seeking for the inner themselves really well right now. So all the trends, if you connect the dots actually, it’s like a super amazing. So I come up with something I scrape almost one GB of data from Amazon
Rolando Rosas 27:45
wonder byte. So let me get one terabyte oops. Yeah.
Colin Raja 27:49
So data from Amazon, basically, I’m not sure if I’m legally can able to say that. But yeah, so we found in the COVID. This has happened. This is interesting trend. I can tell you guys, this will be super interesting right now.
Rolando Rosas 28:05
Hold up. That sounds to me, Ori give us pro tip numero dos, here comes a protip. Tell us what hap what you find with all that big data and on Amazon. All right, here’s an example
Colin Raja 28:21
when the COVID hit that close, the stores are closed, the condom sales was went to the roof and there was a shortage actually, exactly. So once the condom was increased, the prenatal was increased to the crazy actually. And pregnancy. Now Tom talking about pregnancy tests. The third one is like a prenatal the fourth one was like the pregnancy, all the pregnancy stuff. And after followed by and all the layers of like all the products are going in actually. So here’s what I identify. There are like different, you know, a segment of the market or impacts of the market. The first impact here is like always, like, whatever it’s available right now. It’s like the COVID happened as a first impact. The second second impact is like they couldn’t go to the store. And then they bought a product from Amazon, which is like a condom exactly what they bought, right. The third and fourth impacts are like, obviously, you can able to identify what will happen the code, the condoms increase, the number of people having sex is more and they’re like are getting they’re going to be get pregnant more, they’re going to be required all the things so that what we identify as like, you cannot catch up on first and second level of impact. But you can always focus on fourth and fifth level of impact so that you can able to start innovating your product or Well Howard. So for example the Samsung was launched the new brand actually right now the Samsung phone, think about it you want to come up with like innovative way in terms of like stand, cower, something like stick something. Those are like a fourth level of impact once people buy it, they worry about protecting the product actually. Right. So you already have this impact before what we already identified like what happened when the product launch Clean Samsung, after three months, four months, people come for a protection and they want to innovation why? Because they want to showcase initially they want to take advantage of everything. And it comes like an enhancement, which is like they want to increase the the image quality. And then the software’s think about related to that products. And all the things are like fourth and fifth level of impacts. So you can, once you have the data like that you can able to identify what is the third level and fourth level. So you’re our job is to identify the current problem, and see that what level of impact which is going to affect in the future. So where that problem is affecting in the future, and identify putting the intelligence at the edge, especially with AI, it’s super hard for right now. Super easy.
Rolando Rosas 30:43
So, so what so let me just regurgitate because I want to, I want to download what you just said, and my brain because I think it’s very, very relevant to a lot of things that we’re doing. So being able to be aware of the trends is one thing, and then being able to digest that in a way to somewhere where maybe you can come up with a unique angle that the competition is not really addressing, so that you know that you can meet those trends were as those moves through the impact levels than what it’s at today. Is that the way I understood it,
Colin Raja 31:19
that’s what it is. So basically, right now let’s let’s take a hypothetical scenario right now. The Wellness was like really going up right now, like spirituality, meditation, there is a lot of gurus coming in and teaching them lot of things, actually. So is there any common place in in a marketplace somewhere that all this experience has been hosted? If not, that’s amazing place to be right now.
Rolando Rosas 31:43
Right? So Rachel hosting kind of events,
Colin Raja 31:46
kind of event level actually is there anywhere else, I don’t know anything, what I’m talking about, like, that’s the next thing is going to come up. And third one is like, you know, something that people is going to be like, get experience and they want to host it for individual people, it’s going to come up the people who’s going to be hiring people to come everyday morning and teach them like how to do the meditation, how to do all the things on there won’t actually. So there are like a different level, that’s what is going to happen, the accessories and on top of that series are going to show up, like what we talk about headset, like I’m just throwing out of nowhere, actually on what I’m talking about. I know
Rolando Rosas 32:22
I like this because you know, it’s it gives not just an insight and window into your level of thinking but kind of like a sequence of events. If there are just like when you’re talking about COVID and people being indoors, them needing condoms, then you know, sexual activity going up. And then the impacts that those have, because there’s a ripple effect, essentially what you’re saying a lot of these like in in the other example you’re saying about meditation, that’s booming industry. So they’re going to be a whole lot of other products and services that are going to be needed as more people met it probably more yoga mats probably, like you’re saying better headset so that you can, you know, meditate on the walk or meditate as you’re sleeping, meditate. If you’re in lunch, you know, and you’re listening to things, right? All these different applications that come from the fact that you’re meditating but I love I love how you are you haven’t said this word but you there’s a pattern here, there’s a pattern, the pattern the
Colin Raja 33:25
same, and also the journals think about journals think about like, like, for example. See right now, the divorce rate is like one of the highest period in this United States right now. It’s going through the roof right now. Right? Like crazy. So the journals actually do those journals. And you know, those are like really popping up and then and then on the right now where you can go to the child if you’re getting divorced, you want to take your child somewhere and then those areas are like popping up. Those are the trends are really like setting up at this point to the highest level. Like where you can able to identify what is the next impact it’s going to happen actually for your life.
Rolando Rosas 34:06
Interesting. Interesting. No, I love this. I love this because I like looking for patterns patterns are are very hard to break. And I talked about this a couple of months ago with with ad scheduling of ads looking for a pattern. And when you find a pattern, people tend to do the same pattern over and over and over again. And it’s finding that pattern that then allows you to be efficient with where you’re going to spend your money. So So Colin, one of the things you mentioned was seeking so we like seeking I like seeking knowledge from folks that are interact. And I asked you to come today with some of your top three secrets and so we’re gonna get into seeking a little bit deeper. So Ari hit us up with the top three secrets intro.
AI 34:54
Well kept secrets, well, secrets, gotta keep them safe and Now well, that’s even safer. Just like Dima
Rolando Rosas 35:05
Colin, you came, you came ready to play. You went and did some training lifted some weights? You knocked out Mike Tyson No, not really. But I know you’re a boxer. So I know you, you come in prepared when you come into the ring. And this is our virtual ring? Well, we like to call top three secrets. I know you have a ton of them. But you came ready with some really good ones that I wanted our audience to hear from, from your experience and diving into data like you were talking about earlier patterns and trends. And one of those things that you had mentioned to me was that I found absolutely fascinating because I like knowing how Amazon reacts, and then how customers reacts to inventory within the Amazon ecosystem. And you said to me, Hey, do you realize how much getting back to your word impact the prime badge has, when there’s a next day shipping or second day? Talk about that.
Colin Raja 36:14
So basically, it all started with the day that we were making almost 250 sales and one of the product what happened is we had one day while product sales down to like 70 like 60% down. We have like 3000 units in the Boyer Amazon warehouse. On the way UFC UFC transfer was like a 3000 2000 units, and we have like, inbound was like under the 3000 units. So total we have like a 10,000 quantity, right? There’s nothing wrong in that one. It’s completely amazing good. When we dig into the details why the sales was went down? Or that’s where our most expertise are as well be found in a certain FCS like a zip code, there is no products there and how we find out is like there is a missing of Prime Day one day and two days shipping batch available for that.
Rolando Rosas 37:05
Okay, now can we so we can we pause right there because you just you just let out and the valve of just a huge nugget just just came out the FCC. So the facilities that take in the inventory on the Amazon side when you send it to FBA, and you said you found that in some zip codes, the prime badge was not showing up. Right. Okay, and so then how did you get to uncover then beyond that? Okay, so now okay, yeah, I see no prime badge,
Colin Raja 37:37
date and then after be able to fix it actually, basically how the point is identifying it’s most crucial actually right now, okay. So when we launching product, the one of the most important thing I ask people how much inventory you have, so I have people launching the product when I when they come like oh, I sent only 500 quantity? And then what is your target sale? I want to make like a 50 grand actually out there? Let’s see Are you are even like crazy out of mind? Actually, you send only 1000 quantity, how are you gonna be able to do that? So I asked him to go and then ask them to go What if that’s a similar niche ask them to go where know your product exists in the total FCC, what is the quantity right? You go in and check it out? There is a helium 10 There is a product product inventory management, you go on and check. The UFC is available, what are the total FC is available? Right? You download the data on that one? And also how where are the top sales are coming from? You take the data, and you need to make sure if the whatever the new product you’re sending, whatever new product launching, you need to be made sure all the products are available in all DFC. I’ll tell you the reason why it is right. Okay, that’s the most important thing right now. Why? Because Amazon has like a totally geographic, they want to send a product in two days and one day shipping actually. So what they do is like they showcasing the product, which is like a one day shipping, your geo ranking if the product was not available in the closest, one day two day shipping time period. And in the FCS, they don’t show your product in the in the certain places.
Rolando Rosas 39:05
Oh, so that’s important. That is important. Let’s make sure that we don’t gloss over that. Because there’s sellers of all stripes, some starting and some that are you know, 789 figures here but how important what you just said is because if I’m experiencing my BSR heading in the wrong directions or sales going in the wrong directions. That should be it sounds like one of the first things I should be checking.
Colin Raja 39:31
You check the seasonality first the BSR of your competitor and then after that inventory 100% Actually, that’s the second thing what you need to check what you say
Rolando Rosas 39:40
would you say Colin that you know how Amazon you know this because Amazon gives you recommendations on restocking sometimes your let’s say your run rate is 100 and they want you to replenish with 900 units something that sounds so insane. What I hear you saying is you really On some ways got to flood Amazon with inventory to have it placed in the right places or should I just take a more strategic approach and then find a way is or is there a way to sick Yeah, I see way more sales in California than anywhere else, that’s where I want inventory
Colin Raja 40:16
you need to place it in a certain warehouse at certain time period for sure why because if you go through your list if you go through your overall sales history, and in a monthly why’s there are certain time period you don’t need certain UFC end of inventory Exactly. For example, summer clothes in New York or any kind of east coast so you don’t need inventory there. They just need everything in a California and all other places actually. So so sorry winters winter time I’m talking about so each and every month if you calculate that EFC is how much the old you can able to spot the trend actually what is the trend looks like then you can able to plan your inventory I need this FC required this much why because we making this much sales actually on this month. So you go back to the one year ago and download all the reports in a monthly way and find out what FC is selling how much quantity you will able to spot the trend and you can able to do replicate the same trend for this year and plan that one this year. And try to find a close warehouse send your product close to there. And from there you ship it to Amazon when you create a label from the shipping location and then you will get automatically like a closed location.
Rolando Rosas 41:29
That sounds like you know what Colin? That right there is pro tip new middle and we are number threads are quieter. What are we on Dave? Those threads hit me up with pro tip numero tres gets credit for a pro tip. Colin you got to speak on this one because a lot this question comes up a lot about the FBA labels. And this is nerdy for those that are in the weeds. But I want you to say it because this question comes up everywhere I go all the time, how can I get my product in the California if I know that’s where my customers are at or the bulk of them are. This is works
Colin Raja 42:11
for us multiple times. It may not work work for you, or it may work for you. But you got to test it. That’s what I can tell. So second location in California and second location and like I said, in FCS we have like we found the spark was like 16 months I’m talking about be found our sales can go really high actually. So especially for our fitness brand, actually, it’s like a new year is like of super good in the high cities, people like you know, people love to eat and certain things. So they take a resolution for going to the gym and all the things we spot. Even if you have a Google Trends you can able to find out. But within if you have the data of last year data, you can able to identify which month it’s partying like higher volume in a certain category, then UFC surgery. So we find a warehouse nearby, even if it’s a warehouse or cube spot, or whatever it is, you go and then like set your products there on and create a case from that. Create the label from that location, you label to create get like a nearest spot for yourself. Okay, it works. Sometimes it doesn’t. But you can just have to like if you don’t work, you just delete the whole label and then create a new one. But we do it multiple times. It works actually for us.
Rolando Rosas 43:26
Nice. Nice. Wow. It’s amazing. It is amazing. What what you can do today. So that’s something that’s in your control. And yeah, awesome. Awesome. And one of the other things that you and I were talking earlier about when it comes to trying to try and you were just saying about getting insights and trying to use technology, which you know, you were you gave us a little preview on it. And how do you go about extracting that the juice so to speak from some of these product reviews and using AI?
Colin Raja 44:06
So as I mentioned before, they use the AI tool. So I’ll tell you how we did manually so you can see everything is start from the basics, right? So one of the basic important thing what I’m doing is like unlearning, whatever I learned before so I having a seeking of what it is actually right. But during the seeking process, you will able to identify a lot of new things in your life. It’s a personal like internal and also in your business and everywhere. Right. So how we what we did is like anytime we go into new product, we able to find out what is the pros and cons for your product and identify like, Okay, if it’s a pros, we need to have that if it’s a cons, we need to fix it actually on the product. So that data, the AI can be able to give you the insight of it. And also, right now Amazon gives the data in the product opportunity explorer. That way It is a common problem having in that niche actually. So you can able to spot like, for example, I found a couple of niche, which is like people doesn’t know how to use, and people doesn’t know, when people look for a wrong expectation they want the faster results, some of the product, like a fat burner, or whatever they want to take it and they want to immediately, like, lose weight, actually, right, it doesn’t work like that. So you put them in a customer journey in terms of like, I tell my clients basically, right, a, put them on a customer journey, give them like everything they required, like give them a step by step plan, some of the reviews, we found like, Oh, it doesn’t work, it’s not working at all, I’m not losing anything, you’re not going to lose weight. So put up a big slap slap in the face stating that, okay, you need to do these, these these things, and you take this, you’re going to get a better. So if you don’t do all these things, you’re just taking this, you’re not going to get any better results. So don’t expect us that this is going to be a magic pill for you to fat loss. But you got to do all the step by step process to do to do the fat loss, instead of looking for the small magic pill to take. So give them exactly what it is. So that’s how you can avoid all these negative reviews, actually, what you’re getting is you can go and then identify out of the AI revenue insight, and also Amazon product opportunity explorer, that gives you like a clear, very broad idea of like, what are the areas your customer has a problem right now?
Rolando Rosas 46:24
Okay, awesome. And so it when you get that data are Colin, are you taking that data and you’re creating infographics or secondary images? Are you using this in the bullets? Are you putting in an A plus content? Where are you taking that data and
Colin Raja 46:39
basically, for example, some of the, if you take the talk about like any kind of like a beauty or any kind of transformational things actually, like, if the product is transformational. This like, for example, there is a one product you can buy right now, which is for good, which is for like, you know, the for the braids, actually, for example, here, the braids was like, every time I create a first actually, right, I get a foot, right, the braid will come off off. And actually there is like a form available, you put the form and then put that in the head and cover it up for five minutes. All the for all the funds will be settled down actually. So those kinds of products, you literally need to show the customer like what is before and after. So they like, oh, that doesn’t work. Okay, it doesn’t not like giving an exact thing what I need what I need to get for. So it’s like, okay, if you show them, okay, this is what it is before you putting this putting this cream. And after putting this game What happened actually, if you show the exact result, and you will able to find out that day your conversion rate will goes up at that point. And also there are data’s so for example, take an example of fat burner, why not give them the customer exactly like a step by step process, give them tell them that, okay, wake up in the morning, drink like a cold water or hot water or with a lemon or do this one, the second step go on and walk for 20 minutes in the walk, take this tablet actually and go in and like you know put up like a heavy clothes walk and like really sweating, like feel your heartbeat, and then come back home and then write down the journal or tell them like SMS drips actually, or whatever it is right to it, especially like a solving the problem, especially like not selling the product commodity, instead of like giving the experience of like, what are the problems out of this review what we got? What are the insights that what we found out of Amazon, give them exactly like what they need actually increase the customer experience, then people like you will be ashamed to put that say that does not work. My fat, I’m not losing fat. Nobody’s sleeping, I was filing automatically.
Rolando Rosas 48:44
You know, I’m flabbergasted by what you say. Because it I always tell my people if people don’t read but it sounds like it sounds like you’re telling me people do read, they may scan stuff, but they they’re really paying attention. And it gets back to what you talked about the old days of, of being on Amazon, you know, we’ve been doing this for 10 years on Amazon in Yeah, you could kind of put whatever on the listing and it’ll work. Those days are over, you know, if you’re not doing it, your competition is going to eat you alive with with the way things are. And this gets into the third secret that you want to share with us which is you have to have a data driven approach when you’re launching products. I want you to explain that because there’s a lot here that I want you to unpack with regards to launch and relaunching that you were you were telling me earlier.
Colin Raja 49:40
I will try to accomplish this one in a very better way. But if I’m anywhere going fast just kept me up.
Rolando Rosas 49:48
No, no, no, I may throw in a pro tip while you’re in there. So go for it.
Colin Raja 49:52
So basically, when you talk about Amazon like before, what we do is like a spray and pray. Right You know about that What do we do? We throw up like a bunch of money and then like refuel it with like arrows and, and we thinking that we’re gonna end up in like a one direction are we literally firing the whole stop? That’s what it is. Right now Amazon has like an amazing system, which is like gives us so many data, which is like a brand Altix data, which is like search search query performance data. And also you have like a conversion data in the PPC right now, it’s like, those things are not available long time ago,
Rolando Rosas 50:29
when you learn the word.
Colin Raja 50:31
So all the things we talked about it exists like what is that this required Amazon. So Amazon is like acrp engine is like, if you talk about like, there is something called Engram algorithm basically. So when you take a look at it, all they wanted is like, basically, they want somebody to be highly converting, or have an amazing click through rate and amazing conversion. Now what is amazing looks like, right, so amazing, is like you let’s say we are 10 people there in the in the line, and they want to be better than so they lined up like, okay, let’s say like call like a one to 10. And they want you to be like better than of somebody you want to be before actually how do you measure it? You have go and then check your search great performance extra data, you can able to find out exactly what is the click through rate for your competitor and what is your click through rate for you. And
Rolando Rosas 51:21
let’s right there, I want you to that’s a that’s yours, you’re going into pro tip number quatro, about conversion, and competitor. Ori is up a pro tip numero quatro, here comes a pro tip. Know, for us to have slow minds like me, I want to and others, I want to be able to digest what you’re about to say about looking at your conversion data for yourself and your competitor because that’s another one that comes up all the time. How do I know I’m converting relative to my competition? So I know if a 10% conversion is good versus a 50% conversion.
Colin Raja 52:06
All right, so basically, what exactly what you need to do is like Amazon as like all the systems, which are quite for you understand that, okay, you have data, which is like search, query performance, brand analytics, and for the BBC data actually. So what you need to do basically, you go to the search query performance, you’re able to see what’s your acrp like somebody click put the keyword and click somewhere, what is the data? What is your click through, click Share percentage, actually, all you need to do is like making sure you better than you’re competent, actually on that click Share. Okay, if you’re better than your competitor, you’re automatically ranking will go up actually, and the other side of it, right? But you need to have like a better conversion as well if you
Rolando Rosas 52:49
just say so on the first part. So let’s break that down. So on the on the first part, which is the click share data that it’s in brand analytics, that the Clickstream data I think right now you’re getting the top 10 Essentially, yep, and it okay and it’ll show you the the click share for that keyword, right I described and then so that’s based on on clicks
Colin Raja 53:12
on based on just the clicks where you stand out there actually you can able to the first that’s the first part you will able to find out in the search query performance where in the topless you are there if you’re not there, they will able to give you like what is your click Share percentage, that’s the base first of all Gotcha. Second step is basically go to your brand if your rank their brand analytics, let’s say that you are like top three for the overall overall search and overall sales actually if you are in a brand and this keyword basically and you will able to see your conversion aspect of it. If your conversion is like super low, I promise you it doesn’t matter where you rank your keyword at any point of time even if you could you could be like a number one for a week. I’ll tell you if your conversion was now matching the weekly quarter what Amazon has, you will fall down actually automatically
Rolando Rosas 54:09
interesting so it’s not just that you are doing well you have to do well against let’s call it the standard or for that category.
Colin Raja 54:18
That is correct. So let’s go back a little bit right in terms of like what is large actually basically all right no more product launch no more product it’s a typically a keyword launch. You need to consider all these keywords or individual product and you focus it like that so there are like a two types of keywords what we have usually so one was like a browse keywords people doesn’t know what they want they just randomly coming there to look for I want Mike what might you want actually then they go into details of it right now. Right so and then there are keywords is a purchase keywords actually so you know that
Rolando Rosas 54:53
broad one let’s say let’s let’s go with with what you just talked about, let’s say people are searching for like a podcast microphone. They just put in microphone. Yeah, exactly. Those are the key words that you should even be trying to be on the radar? Or should you? Or Should this be lower priority like those big broad words that are not really generating a ton of revenue?
Colin Raja 55:14
So basically, okay, now we understand that it’s a key word launch. So each and every keyword, we talk about browse and purchase divided into two types, actually. So for example, if let’s take like, Mike, Mike for what is that? That’s a podcast, Mike, right. Yeah. My podcast, Mike, for podcasts, actually, whatever. Right? So we take that keyword basically, and what are the different types there is a hanging type lowering tab attached are what you know, ceiling type, and whole bunch of things. So the walls are coming, they have no idea what setup they want actually based, right. But it’s important keyword, for sure. But the point is, I would take that as a one browse keyword, I will keep it I don’t run a traffic, I don’t run any kind of PPC on that keyword. Why because it’s not going to have a better conversion. I’ll tell you that one more important secret which is like your, your browser how you can identify first of all you go to your brand registry brand analytics. If your click through conversion is more than 15 percentage, it’s a purchase keyword. If the conversion is like a below 15 percentage, it’s a browse keyword. So you need clicks for sales one for one sales the Browse keywords take like eight clicks to get one sales.
Rolando Rosas 56:32
Now this is hold for a lot of other categories now let’s just because you know there’s folks that are going to be listening to this and saying you know I’m in home and goods and you know, they sell spatula and and that’s gonna be you know, $15 item versus let’s say like you’re talking about a microphone for podcasts, those could be $400 $500 Can we anticipate that the conversion on these different items and different price points or should be relatively the same or you just gonna have way more conversion on the lower end on keywords versus you know, products that cost a bit more
Colin Raja 57:09
that doesn’t matter, it doesn’t matter when it comes to a purchase keyword it’s operate in the same way but when you have like a higher pricing but if you have like a day going for a brand this is the sales will happen either they buy from you or buy from other person actually, it’s not like they came for like a $15 side a Masotti dollars, they know what they come from, they’re going to repurchase either yours or somebody else. So you’re divided into browse and purchase keywords and then after that you start your ranking campaign into different phases. So each and every browse keywords we put that in one face and then and after that what we do is basically when when you launching the product Amazon will automatically rank certain products certain keywords randomly because if you got like a higher relevancy for some reason you put the keyword in certain places you put the attributes in certain places matches with something for some reason, it’ll automatically rank certain keywords take those keywords and then like try to come up with like a ticket two points for two in two words and combined with another bird for example. Let’s take an example I podcast Mike okay podcast mike so those keywords are Amazon was like Amazon ranked for wallhanging podcast Mike actually. Right. So now you can take wall and Mike actually while Mike and whatever in the middle you can able to combine with other keywords. It’s called keyword linking strategy. So when you’re both the words are like highly relevant and rank, you can add another cue under the word in the middle or after it allows you other keyword also link and bring the better relevancy and ranking actually.
Rolando Rosas 58:48
So these keywords are where are you? Where are you placing them, these are in the listing itself, this is on the PPC side on those origin on the search terms and the back end will be
Colin Raja 58:57
you will be most of the times like all the important keywords we’ve added in the title bullet points. And then it’s a very generic SEO purpose actually very if you go through like any kind of SEO I have the I have the whole the list actually if somebody wanted to hit me up actually I’ll I’ll share it it has now I’ll share with you we can share with your audience actually perfect. So we were where you can put it where you can get index where you can get put it where you can get like relevancy actually for your listing, okay, so there is like a level level of details there you can able to update it. So going back to again, a basic I know this a freaking big topic, man.
Rolando Rosas 59:38
This is this is what people obsess over, especially when we’re getting into the keyword aspect of it because, you know, in some ways it’s a moving target with Amazon they placed a little more emphasis here or little more emphasis there. Then they released some new data like we didn’t have brand analytics forever never. Then they released conversion data then you get search query perform And then we get the asin level data, which is what you’re talking about, with the click Share impressions. Like, you know, there’s just new layers of like, oh, oh, oh, yeah, and it should, things should change, because I guarantee you, you know, a year from now, if we go back to, you know what, what is available to us, there’s some new things to say, Oh, wow, this gives more insight to those things we didn’t have, you know, several months ago. And so you’re saying about relaunch, so relaunching, there’s a strategy for that, even with older products, that you could take advantage using this data driven approach
Colin Raja 1:00:37
100%. So I launched close to like a 20 product so far. That is a way that you need to be approached, relaunch separately and launch separately. So basically, what you need to do is like when you’re doing a relaunch, you need to make sure your listing is really eligible to rank any keywords. Why? Because there is a lot of underlying elements are having an issues with Amazon specifically. So they did it for purpose. So for example, before anybody could go the vendor Central, or anybody could go in and change the listings of your categories, you end up with, like creating a lot of case to Amazon right now. If the product was making a decent sales, they freeze your listing, actually, especially anything under listing. So let’s assume that your product was doing pretty well before. Let’s say you this is a typical scenario. I, most of the people you talk to I mean, you were you’re listening, you might have went through this right now your product was selling like crazy ly good. Like two years ago, right now, you’re not even barely making sales actually, at this point, right? Yep. Absolutely. Yeah. Right. So the point what’s happened is right, and also they go on and check, change everything, whatever it’s required, but it’s not happening, the changes is not happening. So that’s called, that’s called listing freezing. So once the listing phase happened, for good reason, and then Amazon don’t even care about unfreeze it. So you need to raise a ticket, to unfreeze the listing, to bring your listing up to the point right now, where you can able to relax.
Rolando Rosas 1:02:05
Okay, so hold on the second listing freezing, that’s important, because this is another one of those questions that floats around a lot. You know, um, some something happened. And, you know, I was selling gangbusters, like you said, and now, you know, all of a sudden, the last couple of months, it’s like, as we hit a wall, what exactly you’re saying, Should I open a ticket? Or would Seller Central? Is there any phrasing or language that because you know, you’ve, you’ve been around this long enough to know that, you might even open up a support ticket with Amazon, and you get copy and paste unless you’re like, telling them go look here.
Colin Raja 1:02:40
So basically, you go to the Help, and then find your browser list of help, and then check the list of things what they suggest in the side, though, if you go on and check product change, change product category, your default you’re going to get a result like your product or an amazing category, we will not allow you to change that. That’s like a 95% default answer. So you need to go for like a product fixing and then going into the asin select the attribute as a category change, don’t click Next. Don’t even click Next, go underneath contact us there, you’ll let them know saying that I am not I am trying to change my listing. I’m trying to change my category, but I’m not able to change it. Can you change and refresh my listing? Don’t tell them to what category they want to change actually just let them know that okay, I want to change then they will come back and asking a question what category you want to change it to adult that means you hand it out to the right person like they asking questions to you or otherwise they will say oh, we cannot change the category it’s in the right category. They usually don’t say this in this hack and what
Rolando Rosas 1:03:54
should happen okay, let’s just go with that one for a moment. If somebody says if the response comes back, you know, we can change it to you should just open up a new ticket you just you know, keep going and educate the person on this support ticket or what should you do?
Colin Raja 1:04:09
I created multiple case I create five cases 10 cases 20 cases so but for right now, for right now, um, what I’m seeing it right now is like basically when you use this, this is completely new hack. I just present the presenter in our MDS group actually.
Rolando Rosas 1:04:25
That’s too secret. We can see we can we can eke out all this will give a teeny, teeny little bit. So before E and E and and company get all crazy about you know, given out all this the show.
Colin Raja 1:04:41
I just share with the gift that I just share with them. The bunch of people so basically like what you need to do is don’t go to the product category change go in and product fix and create a contact us and put up like all the details in the email. Most 90% You get fixed in 24 hours. I have are people who wish was like failed to fix for four weeks, and two and a half months, three months, and then I go in and like change in 48 hours actually.
Rolando Rosas 1:05:08
So product fix, you fix it, and then
Colin Raja 1:05:11
you change it that’s like, that’s, that’s the thing. So those things are like very important. Some of the things they don’t understand, there’s a lot of difference between a browse node and categories, the Browse nodes, not the same elements of categories. So in one of the posts on I Heart, actually, they were tagged to a brand name in the Browse node. So they were like having a suppression in like a search ability. And discoverability actually,
Rolando Rosas 1:05:38
wow. And this is something Amazon did that. You know, who knows? Who knows what happens, but I’ve heard crazy stories about bots going wild. They make changes. I’ve even heard one recently where this was earlier a couple of months ago where the word Purina One I don’t know if Purina got upset with all these other you know, arbitrage and resellers and everybody that had the word, Purina or one, or both got taken down. Wow. Even Even if you were legit. Wow. So it, I think it was in the I don’t know, if dog, I would assume isn’t a dog like a
Colin Raja 1:06:17
wild Crow, like Valpro like a trademark, even if you have a Velcro, it doesn’t matter. Did they take it down? Like a bunch of?
Rolando Rosas 1:06:25
Yes. So things happen like this on Amazon, way too often. And people just do it because you know, they don’t want to imagine upper management says, Hey, do it. And that gets done. And you know, regardless of, you know, mistakes or not, but and I would love to have somebody from Amazon, come on and explain to us if we’ve got it wrong if I got it wrong, please. And I an open invite anybody from Amazon dot group would love to explain this more. So do we have better insight? Absolutely. You have a welcome anytime on the show for that. But yes, you’re right, Colin so much breaks. And you know, you’re dealing with this, this is a great hack. If I were to call that this product fix thing.
Colin Raja 1:07:04
That’s the first step of your RE launch process and a half or so we were talking about Yes. After that drawn like a like, come up with like a seven like a purchase keyword completely unbranded for seven days actually. And see that if your keyword is like moving up and down, like, you know, your ranking should be able to go up and go down on that seven days period, you will able to find it in three days at all. If the keyword was like going up and down like that, that means that your your listing is eligible to rank actually, if the keyword was like stagnate into like going down or like stay there where it is you’ll never move anywhere, any momentum there. That means that you’re you have a listing issue, you need to go in and fix your listing issue first, before even you’re spending any dollar in your listing at this point.
Rolando Rosas 1:07:53
Great advice, Colin, man, people will spend a lot of money on consultants to get what you just described, especially with that product fix. Absolutely, definitely on launching products, people spend a lot of money on PPC. But that sounds like the key word launch is the whole new I’ve never heard that phrase being used before. That you’re doing a keyword launch, not so much the product launch but the key word launch. That’s a it’s a whole different aspect of launching a product, I think that’s going to be very useful as we move forward into this more data driven environment on Amazon. Now, as one of the last things that what I want to do with you just have a little bit of fun with you. We do this with all of our guests. We do a rapid fire segment and whatever pops into your mind and emotion a word that’s associated with what what I’m going to do what I’m going to tell you so I’ll give you a word or phrase. What hits your brain. Okay, so the first one answer’s no, there’s no wrong answers. That’s right. Chinese sellers.
Colin Raja 1:09:04
A while I had a lot of friends of Chinese sellers actually there. See there are bad actors. They’re just like how we have in United States, bad actors. Not all the people in China are bad actors. Actually, there are very legit sellers from China, who are making amazing brands, who making amazing sells was like really in a data driven model, who never even touch the Blackcats were doing like a super amazing, but they are very aware of all the black hats as well. There are amazing people there. But just like how United States have all the blackadders people were scammed they also have certain people there I mean, that’s my that’s my take on with a Chinese seller actually.
Rolando Rosas 1:09:43
And there’s no wrong or right answer in this the first time I’ve think they’ve we’ve gotten an answer like that. And so I really appreciate you sharing that.
Dave Kelly 1:09:51
Yeah, that’s refreshing. So I’m I’m gonna throw the second one over, go for it. Walmart versus Amazon
Colin Raja 1:10:01
Oh, am okay. Was Walmart is right now is like a 2015 of Amazon right now. So huge growth is there. And the algorithm is super easy. You just have to do a lot of keyword stuffing in the right place, or putting up like a right attributes and character category things. And it’s amazing. And the PPC is also very good, very doing good. As long as you know your data very well in a Walmart and you can able to score we were just launched, we will not even really focus on we were just launched, we were made like almost 2030 sales every single day without doing anything. We launched with like three or four products. And we tweaked a little bit of it. And we were able to come up with like amazing results
Rolando Rosas 1:10:46
on the one month. Wow. Also, I gotta say, Dave, we’ve asked that question a lot. He’s the first one to say. These types of positive remarks regarding Walmart, I think overwhelming majority have been on the negative side or some form of that.
Colin Raja 1:11:03
That isn’t negative for everywhere. I mean, Walmart does not doesn’t have a negative side of it. There’s a lot of Oh, yeah, negative sides there, right. I mean, no,
Rolando Rosas 1:11:11
no, it’s it’s an interesting take. You know, you’re saying you’re getting great results on Walmart. That’s, that’s terrific. There’s that’s not a
Colin Raja 1:11:19
lot of time. Actually. That’s what I’m talking about. That was
Rolando Rosas 1:11:23
amazing. Amazing. I’ll do number three, tick, tock.
Colin Raja 1:11:31
Boy. All right. Are we gonna get into this topic right now? Okay.
Rolando Rosas 1:11:35
Whatever is in your brain? What do you what what does your brain spit out? When you hear that word?
Colin Raja 1:11:41
Your Tick, tick tock is like a, you know, what is luck? Right? You know what? Yes, what is luck, luck means when you work hard on something, that is opportunity comes, you merge together, that’s luck. That means you you want to you you’re like, dressed up yourself, and going and then trying to pick up like, go to the bus, and you meet somebody and then make an mountain and that’s like, amazing person will want to live with you forever, actually. But the point is, if you don’t want to want to get out of the house, and you think that the person needs to be appears, and then they call, the person who went outside and got that amazing woman is lucky. And this person is unlucky.
Rolando Rosas 1:12:19
You know, you don’t tell me that she’s not going to knock on my door. And just say, here I am. I’ve been waiting
Colin Raja 1:12:24
for you. Right, so. So Tiktok is a prospective, like you put your work and it automatically gets the results. Actually, I have done. I have like 40 million views on my brand. And we have done like a crazy shit actually there. So I want at least a funny thing, what I had done. So one of the Tick Tock would be done. It’s like it’s not we discover we found like somebody was doing it. And then we replicate very early. So it’s like, it says something like this, how much is this product? Actually, he says, Oh, the product is for $0 or $0. Here’s my Here’s my address, and my product is a Oh, waiter, you need to like you need to comment the product. And then if you get zero, like you get the free products in the Tiktok Okay, are you following me right now. So you get to come in the product and tick tock on that video. And you get zero likes on the tic toc. On that on your comments. You get free products.
Rolando Rosas 1:13:22
Really wait isn’t that an oxymoron? You get zero likes, you get free product free product.
Colin Raja 1:13:28
But here’s the funny thing. Nobody allows anybody to have a zero like there we go almost like a, like 6000 comments there are nobody allows not even a single person people like like, don’t click I need that product. They’re like, boom,
Rolando Rosas 1:13:48
using reverse psychology on that on that right there.
Colin Raja 1:13:51
So this is like a funny element that we found in the TIC tock which is like you know, we we create a product or we create a video with a one other influencer we asked for influencer to go and then do the duet for that same video actually. And we asked the influencer to go on and respond with a video response. Yeah, those videos hit like we got one of the video got like 6 million views and the
Rolando Rosas 1:14:20
response so responding to question or comments using video on tik to respond
Colin Raja 1:14:24
to the question respond to the question as a video so those videos we got like almost 6 million views not even like anything just like show the video like this. The top so 6 million we made like almost 100 to 800 sales over the night for a whole month actually.
Rolando Rosas 1:14:43
Wow Wow.
Colin Raja 1:14:45
It was very powerful. Tiktok is very powerful if you know how to play the game very well there and we have like a number of strategy so we we put up a one of the video actually, the one video what we did is like basically we ask our influencer to go on and make a video about we doing the giveaway and we looking for an influencer. We hired for tik talkers for influencer. Go say, Okay, I applied for it, I got it. They asked me to look for my friends as influencer if you want to reach out to them actually. So I got like a bunch of people as an influencer in my list, or to launch it with them. Unfortunately, we stopped the TIC tock, one point of time, we got like a 20,000,020 40 million views. And we got 20k followers on that on one account. And another account, we tried to replicate the same thing. We got like almost 10,000 followers on that account. Each and every account has like a 40 million plus another 20 million views on that. It’s very, very helpful. That’s a hybrid model. What I would say in the future, it’s coming up right now, to people who’s taking advantage of Tik Tok and the Amazon. And the Google side Facebook side of it was creating the hybrid model, and even some winter game of E commerce actually.
Rolando Rosas 1:16:03
Yeah, well, and you know, the Tick Tock is trying to get into the E commerce game, they’re trying to get their shop going. They’re building they’re trying to build a warehouse or warehouses have to get the infrastructure going. That’s where tick tock is going. And I got to believe that and will actually not believe I know that. From a press perspective, they’re getting a lot of bad press with some of that their competitors are fueling that, that some reports come out and New York Times and a couple of other outlets that, you know, some of the other social media are really pushing a lot of the negativity about tick tock, because they do some of the same they have some of the same privacy concerns. I know those
Colin Raja 1:16:45
that joined last night, right, the same thing. Yep, every growing growing tool will have the same thing. It’s a partner of what happened in a Google what happened in that Facebook and that’s the same thing is going to happen, what happened they are disappeared. No, they they still there, but it’s not a matter but the point is the same tick tock video, you can use it for refurbished for YouTube shots and then Instagram and every other place you can take advantage of it right now. And also you don’t need to take advantage of it. You can even like post videos in our Amazon the video shots here actually, and be able to like refer as people to go on and check that one in other places actually, it’s like what is the SEO strategy where they talk about it’s like a looping from anchor text from here to other other side. So you connect that one everywhere actually, and here’s a here’s a pro tip I will give you right here support for All
Rolando Rosas 1:17:34
right, hold on a second, or hit us up with pro tip Numero cinco I believe we’re up to here comes a pro tip actually this up with that pro tip
Colin Raja 1:17:47
Yeah, basically if you want to do like a tab tick tock really like crazy don’t ever get caught up with like all the things which is like you going and then crawling it you better hire a person to do it why because you’re gonna be spending crazy number of time on identifying the trends and then you end up in like getting caught with the Tick Tock latest trends and then going and then like getting into everything like you got to be end up with like addicted to tick tock don’t do that.
Rolando Rosas 1:18:17
Like everybody else that’s on tic tac.
Dave Kelly 1:18:20
You make a really good
Colin Raja 1:18:22
one among the person you got to be one among the person in the Tiktok you’re gonna be like, Oh my gosh, this is like a lot of knowledge happening here. There’s a lot of hacks coming out here you’re gonna like keep digging into that. The best thing is like training employees give it to them. There is like a separate segments that you can able to identify the hashtags, the hashtags keywords, okay, I have like I want to ask that keyword which I created an account for you know, you can able to do that one and also ash that’s able to rank for Google as well right now. And you can able to if you’re like a very good I was about to scrape tick tock before I did little something, which is like you can able to find out what hashtags are like growing. If you go to your niche, you can able to find out all the key hashtags downloaded, keep it there. And after that, what you could do basically you can go every month basis. See that how its growth actually for it.
Rolando Rosas 1:19:16
Interesting. Interesting. I’ll tell you side note kind of related what you’re saying. I did adjust to be curious. I went on tick tock searched something like keyword Amazon dropped, drop shipping side hustle. And so all of it think I looked at 50 videos of the 50 that that were the top 50 videos. Only three had good information that I would say that those guys provided valuable and accurate information 47 or absolute garbage. And so that’s what we were talking about earlier, but you’re Right, you need to be aware of what’s out there. You need to see that love this this hack about hashtags. But they’re still in our world in our E commerce dropshipping. Amazon world, there’s a lot of in Spanish, you say by SUTA garbage that’s out there now for sure. And folks need to be aware that just because somebody is saying something on social media, it may not be true or accurate. So
Colin Raja 1:20:26
I want to throw up this hack actually quick. This is not for me, this is from the person I recently met called, like, guys like amazing tick tock what he was talking about, he take a one video. And then he posted at the different timezone. And then on the same video, he repurpose all the time, actually. So if that works, so you just take the video chain something on that video, like instead of AI anything, he changed, and he put the same video over and over again to the same account until it works actually. So he made like, he made like a huge amount of content like that. And he removed that video, it doesn’t work actually.
Rolando Rosas 1:21:09
Right, right. Well, let’s see, let me Dave or a please take note because that could save a ton of time. If we can make that work. I’m making a mental note of that because we do tick tock and void the content creation piece is time consuming. When
Colin Raja 1:21:24
what you could do is like, bring the audience to do the duet actually, like ask them to do it for you.
Rolando Rosas 1:21:31
Interesting, like you say, hey, I want you to remix my video or stitch it or well how are you?
Colin Raja 1:21:38
Just listen make a video. Just listen just go on and make a listen actually listening with your that’s a great one. Like make an expression say something about the video. And that’s brings like a bigger, bigger and also repost. You don’t even have to do that. Do it right now. You can ask. You can ask one other broadcaster tell them to repost what it does is basically they use the word word audience who’s seeing that video as well. But if not putting in your wall, I see. But your audience will able to see your their their posters.
Rolando Rosas 1:22:14
I think so repost a garden was. I like it. I like it. I think you’ve already hit on number four, which was user generated content. You we talked about that? So let’s let me let’s let’s wrap it on this one. The future of Amazon?
Colin Raja 1:22:37
See, I really don’t have a right or right or wrong. That’s a
Rolando Rosas 1:22:41
Yeah, no, it’s your it’s your it’s your answer. That’s why all of these are what do you what do you what comes into your brain when you hear that.
Colin Raja 1:22:50
So basically, when I when I finished my engineering, I finished my engineering, I’m a very bad student, I cannot read. Or I cannot. I cannot keep putting things together in a place that my friends will read for an hour, they get A’s and then I get like a minus it after I read for like three, four hours. The one thing I take out of that college is like a consistency and heating, never give up attitude. Actually, that’s the biggest thing what I got actually. So the Amazon is like a very powerful engine, and then something is going to come up new, whatever it is, right? We are all preparing ourselves to be a better for ourselves likely in the future. So it’s like this. So you you learning one skill set, which is like never ever give up attitude, it doesn’t matter what it is, I will figure it out attitude. It is not about Amazon, it is all about like they say like this, right? It is not about how much you made, it is all about how you made it actually. So once you made it somewhere, you can able to make it anytime you want. It doesn’t matter platform, it doesn’t matter what it is. But the Amazon is right now it’s the best place to start the entrepreneurship actually very easy way. But in future, you’re going to create a bit better resistance a better amazing skills in yourself within that within the way that what you’re learning in Amazon, that’s going to make you a better business person. And that’s gonna make you like a create a different aspect of in your life actually, it is not like a one time game, yet an amazon it is a lifetime game that what we’re learning. It’s an entrepreneurship actually.
Rolando Rosas 1:24:26
I love it. And love it. That’s so well said they if you have anything here you want to add or jump in or
Dave Kelly 1:24:34
you know what, Colin? I mean, I just I’m really thankful that you took some time to join us here. I know that we had a couple of issues at the beginning with just a couple of little technical bugs that I know that we figured out but it’s very eye opening and your perception is different than some other folks that have come on to talking about things so it’s very, very refreshing to hear. Hear your thoughts on some of these items here.
Rolando Rosas 1:24:59
You And if somebody wants to reach out to you, Colin, what’s the best way to get in touch with you as their social media email? How do you want folks to reach out to you if they want,
Colin Raja 1:25:09
you can connect with me, the Facebook, Colin Raja, or you can mail me to colinraja@gmail.com That’s my personal is become like a lot of people using that email id and messaging me. So use it, keep it like that actually call it colinraja@gmail.com.
Rolando Rosas 1:25:25
All right, awesome. Awesome. So today, we’ve been talking to Colin Raja, or haha, if we would talk them, talk them up in Espanol. And we’ve learned how to launch products. Instead of calling it product launch. We call it keyword launch, and using several different methods on how to maximize sales. And if you want more insight, you want more knowledge on how to be a robust seller on Amazon, check out our Amazon series where we have other folks that we’ve talked to like Chad Rubin and Kevin King that have valuable insights on how to grow and scale on Amazon. So I want to thank you today and you can watch and listen all of this on circuitloops.com or wherever you consume your podcasts. And Dave I will see you in those videos.
Recent Comments