Mark Cuban 4:33
Do you see this new AI era? It’s a beast. There’s only two types of companies in this world, Morgan, those who are great at AI, and everybody else. If you don’t know AI, you are going to fail Period. End of story. Whether you are an employee, you’re going to have to understand it impact how it impacts your job, or how you can use it to be better at your job. Sam, if you’re a student, the same thing. And if you’re a CEO, you can’t just say, Okay, I’m going to get my my tech guys to. Understand it and educate me on it. You have to understand it because it will have significant impact on every single thing that you do. There’s no avoiding it. There’s
Rolando Rosas 5:10
no avoiding it. What do you think about that? I’m
Neil Patel 5:13
spot on. I agree with him. I think he’s spot on. Funny enough, I saw him say that live on CNBC when it first came. And I agree. I think there’s two types of companies, those are gonna be good at AI and racing, and they’ll do well, and those who just suck at it, or don’t use it at all, and those that group won’t do well. But I do think AI is in its infancy, you know, and most people overestimate what AI can do, and they believe it’s like this magic wand. You wave it and boom, everything is solved. And it doesn’t work that way. But in the long run, I do believe most people underestimate AI, and I think it’ll do way more than people can even imagine.
Rolando Rosas 5:55
You know, the other thing that he mentioned in that piece was that if, no matter if you’re a student and not you. You were a student of Cal State Fullerton. You graduated just before the financial bubble. And we’re in one of those periods of there’s a lot of uncertainty, a lot of change. A lot is happening right now. What do you say to those people that are getting ready to enter the workforce and looking at digital marketing? What would you say to those folks about the digital marketing industry that you probably would not have known a couple years ago? Sure,
Neil Patel 6:26
first off, I just realized you have my company or initials on your microphone. I was like, Oh, that’s cool, but the first thing I would tell those people is, what you’re gonna learn in school? Is he gonna prepare you for this world in AI, you’re going to prepare yourself by just using the platforms out there, reading, experimenting, testing on your own. Embrace it all, and don’t be afraid of it. It’s not going to be perfect, but the ones who are really good at it will thrive and succeed. So leverage this technology to its fullest, but really get good at it. It’s one thing to be able to know how to use these platforms. Is another thing to be great at it, being good at it and mediocre on average. You can pick any of those. It’s not going to do well. You need to be that 1% who’s really amazing and great. How
Rolando Rosas 7:15
do you do that? Neil, how do you shoot for greatness?
Neil Patel 7:17
You spend a lot of hours instead of watching YouTube and Instagram social media, the average person spends two hours and 27 minutes a day on social media. Take that and spend it on these AI platforms and get great at it. Cut down on all other crap that you don’t need. Yeah,
Dave Kelly 7:33
So Neil, so my, my son’s a senior in high school. We’ve been looking at colleges, and, you know, every day I go to the mailbox and we get all that, you know, all the advertisements nationally with all the schools, and I’m noticing that a lot of these colleges have programs and focuses on AI so like, what’s your take on this coming up through academia?
Neil Patel 7:56
I think academia is already behind. So gonna learn more, doing it on his own, sitting on a laptop that you buy for $1,000 or he already have. He probably already has one than spending $20,000 a year on school. What does your son want to
Dave Kelly 8:15
be he’s into like criminal law. So it’s not so much that his interest is learning AI. I guess what’s interesting to me is that a lot of these universities and colleges are just just advertising and letting us know we have programs dedicated to training you on how to use this so and
Neil Patel 8:36
for criminal law, assuming that’s related to being a lawyer or something like that, he’s probably gonna have to go to school, but he’s like, I wanna be engineer. I was like, Yeah, skip to college. Every,
Rolando Rosas 8:46
every one of us has had to think about the what we’re all about. And you know, you’ve been in this industry for for quite some time. What’s the key to success and longevity?
Neil Patel 8:57
Being passionate, enjoying what you’re doing. I’m around because I genuinely enjoy what I’m doing. It has nothing to do with the money. You know, I don’t get me wrong, I like money, but it has everything to really do with I’m just enjoying it some my sister asked me the other day, not I was gonna say someone, but it’s actually my sister, and when I say the other day, I’m talking about yesterday. So no joke, less than 24 hours ago, my sister asked me, Would you consider selling your company? And she’s not trying to buy my company or anything like that, but my sister’s husband is going through that process right now, right? And you know, she was asking me, she’s a side, would you consider selling your company? And I was feeling like I really love what I’m doing. I’m having tons of fun. I don’t really care about the rest. I just genuinely enjoy it. And because of that, I’m just focusing on what I’m doing, and I’m not worrying about the rest.
Rolando Rosas 9:51
I’ve been doing this for 20 years, and something that it’s coming to me more and more is how businesses stay alive. From Beyond the 20 years, and I know that you’ve, you’ve you’ve incorporated other parts into your business, with MP digital, with ubit suggest answer the public and these tools, I’ve heard you say over and over again, how leveraging these freemium almost a freemium model and free tools give those away so that you could get the traffic and upgrade or or get folks to upsell them. What do you say to businesses that are not yet on the train with that,
Neil Patel 10:28
if they’re not on the train, they’re gonna end up getting surpassed by someone who is on the train.
Rolando Rosas 10:33
So get with the program. Yep,
Neil Patel 10:35
there’s not really much to it. It’s sad, but it’s true. The same thing with AI. It’s like, okay, you can be like, That’s really bad. I hate it, and I’m never gonna use it. This is bad in the book, all right. Well, someone else is gonna use it and they’re gonna crush you because of it. It’s not about whether you like it or not. It’s it’s about reality.
Dave Kelly 10:52
And like you said, it’s not a it’s not a cheat code, it’s not a magic potion. It’s not taking the workload and doing doing it all for you. You know my son, When? When? When he hears Rolando and I talking about AI, my son is like, you rely so much on that I’m like, we don’t rely on it to cheat. We’re using it to become more creative. We’re using it to bring more value to the customers that are trying to find people and companies like ours. Does it speed things up? Yes. Does it do our work for us? No. And I think the folks that poo poo it so quickly, they don’t understand it, and they just think that it’s the answers in the back of a textbook or something.
Neil Patel 11:39
Totally agree.
Rolando Rosas 11:41
And you know, when I heard you recently say or I put out some information where AI, when you compare it to humans, humans still outperform AI. Why is that?
Neil Patel 11:55
So I wrote a or I put out a tweet and then some social media videos in a blog post comparing human generated content versus AI content, and we tracked them for five months to see the difference in traffic. The human written pieces of content had little bit more than 5.4x less traffic than human written content. When you look at and then you could say, Well, Neil, AI content is easier to produce. You can do in mass quantity. When you look at per minute, found AI content because you have to remember, you had to put in prom, some of ideas put into CMS, Publish button and all this kind of stuff. It is, yeah, 5.44x so on a per minute basis, we also found that the human written content was generating more visits per minute spent than the AI written content. So
Rolando Rosas 12:47
would you say that humans are not yet going to be replaced by AI bots and AI chat bots when it comes to content writing?
Neil Patel 12:56
Not yet, maybe in the future. Who knows how great the technology gets but based on what we’re seeing, it’s nowhere near close. It’s too big of a disparity
Rolando Rosas 13:05
I see. So chat GPT five is not going to have a great impact on folks that are in that business right now.
Neil Patel 13:13
I think it’ll be better than what it currently is, but it’s not going to, you know, be leaps and balance, because it keep improving. Here’s the problem with AI. AI scraping the web, taking everything it’s learned to help create a new output, but the new outputs based on the old information. People want you to talk about new stuff that they haven’t seen before. That’s what performs the best. It’s hard for AI to do that. I’m not saying it’s impossible. It’s hard for AI to do that. People are waiting for it to fix that problem, and then it’ll start doing better.
Rolando Rosas 13:45
Well, you know, the process of, I heard somebody recently say that you’re, you’re always doing continuing education, and that’s, that’s the hardest part about, you know, like, let’s say, AI or digital marketing. You can’t use the playbook from 10 years ago anymore. It’s just not going to work. You have to refresh. You have to stay current, and you have to keep testing and experiment. You know, one of the one of the biggest experimenters right now in our we’re in the E commerce world, is Amazon, and they do a bazillion experiments on the platform, and they’re continuously tinkering with that platform. We actually have tape from Professor Galloway, and
Professor Galloway 14:21
so the CMOS and marketers, we all love to be nostalgic and say, Oh, advertising is coming back, and we give each other awards every day, there’s less and less oxygen in the room. So if you’re over the age of 40 and you’re traditional branding, ride it out. If you’re young and you can get out, get out. It’s an industry and structural decline.
Rolando Rosas 14:40
The whole world has really changed. What do you say to that, that you know you should get out because digital marketing is going to be too hard for too many people if you’re over 40,
Neil Patel 14:51
I think if you want to really learn to get good at it, whether you’re 4050, or 60, you can if you don’t want to put in the energy, then it doesn’t matter what age you are, you can even be. Young, you’re not going to do well, I think that goes for almost anything. Things are getting more and more competitive. There’s more and more people that can that are great at things, whatever your age may be, if you’re not willing to put in the time and energy be great at it, don’t do that’s just my two cents and even basic stuff in life, like you want to be a parent, but you’re not willing to put in the time and energy, don’t have energy. Don’t have kids. They take a lot of work. You’re not willing to put in the energy. Don’t do it.
Rolando Rosas 15:30
And you know, doing, doing shooting for greatness. If I were to borrow your term, is, is difficult. If it was easy, there’d be 1000s of Michael Jordan’s, and there aren’t. There would be hundreds of coaches like Bill Belichick and there aren’t, right? There would be 1000s of Phil Jacksons and there aren’t shooting for greatness, like takes reps, takes time, longevity and experience and putting that to action. What
Neil Patel 15:56
was the Steph Curry thing when he was shooting basketballs if he didn’t do like, three or five swishes in a row, then he would start all over. It was some number like that. And his goal was not for the ball to get into the hoop. It would be a swish, not touching the rim, not the backboard, nothing. Swish. Yes, it’s like, that’s greatness. You truly are optimizing for greatness at that point. You
Dave Kelly 16:21
all strive for greatness, you know. But at the beginning, things get difficult, you know, when I joined the team with Rolando about six or seven years ago, before podcasting, before we were doing the online content, we just weren’t trying to communicate with our customers. And it was, you know, put a newsletter together, get some stuff, you know, just, you know, if there’s any specials or new product releases or things like that. And I’m not a marketing person. I’m a salesperson by nature, so I was starting to play around, and I’m using MailChimp, and they give me this template, and I can put all these pictures and all these things, and I’d send it out, and I’d analyze it, and the results were never the amount of time that we had put into this piece. And I guess my question is, why were we led to believe with like direct email marketing, that, you know what, put a bunch of pictures and some embedded video, and here’s your here’s your template and go run at it, because we see your newsletter, and it is completely a different strategy than what we were trying you know, six or seven years ago, the
Neil Patel 17:25
deliverability is better when it’s just text that’s a column. A lot of these tools and the education out there, they teach you one thing, but that thing that they’re teaching you isn’t necessarily the optimal way, and the only way you get really good at it is you experiment yourself. You put in a lot of time and effort and you test that just takes a lot of time. Yeah,
Rolando Rosas 17:45
and what about the where’s the low hanging fruit? With so much, so much out there, you know that you’ve got paid social, you’ve got organic, you’ve got email marketing, you have SEO. Where’s the low hanging fruit today that has the outsized ROI, yeah, outside,
Neil Patel 18:04
ROI is where people aren’t looking. So I’ll give you example of this. According to demand sage, the average person uses 6.6 social networks. You go in a room, you ask people, all right, I speak all the time at conferences, how many of you guys use Instagram or Tiktok? And I say, or because, you know, in some countries, Tiktok is banned, like India, and you get the majority of the room raising their hand. And you can ask it just for Instagram or just for Tiktok, you usually get the majority of the room raising their hat. How many of you guys use Facebook? Crickets, very few people raise their hands right in almost every event I go to, but yet, meta still generates more revenue from Facebook than they do from Instagram. How has it been returning all this revenue if no one really uses it? One, that’s a bunch of bull, a lot of people are still using it. Two, they just may not use it as much, but there’s still a lot of money to be made in the stuff that’s ugly and sexy. Now the reason I say this is the average person uses 6.6 social networks. So if you’re not on a lot of these platforms, you’re not going to do well, and the outsized returns are where people aren’t looking so speaking of social networks, when we did analysis, social networks like Pinterest, snap X, X was actually the leader. Provide a much higher return on ad spend X right now is beating everyone because a lot of people boycotted it. Now, can you get the volume you can from x that you can with Facebook? No, you’re not. That’s not going to happen, but you’re able to get a better ROI on ads than most platforms from what we tested. If you end up getting the most you can from ads, the most you can from snap, the most you can from Pinterest and Reddit, etc, because there’s not as much competition. The ROI is great, and in total, they add up. The same goes with influencer marketing out of most paid channels, right? I’m not just talking about a platform now, but out of most paid channels, influencer marketing is one of the highest. Performing channels out there, what? And there’s this company called Legion athletics. They sell protein powder and supplements. It’s like a fitness company. Now, I don’t take their protein powder, but I take, like, fish oil from them and stuff like that. When you look at Legion, they have a founder. His name is Mike. Mike is an influencer podcast, blogs on all the social channels, trackable revenue per month, 30 to $40,000 in sales from his social profiles. This is a company that generates millions of dollars per month, not a million, but millions per month. Right now, they have around 750 influencers, little bit more.
Rolando Rosas 20:42
There we go. There he is. Thanks, Orey,
Neil Patel 20:44
yeah, Legion is generating 400,000 to $500,000 a month. In that range, Van intractable revenue from micro
Rolando Rosas 20:56
influencers. Is that the sleeper channel right now? Then,
Neil Patel 20:58
yes. Now he’s not going for Kim Kardashian to try to promote it. The ROI is not there. He’s trying to go to someone who say, you’re into Pilates, you’re really good and fit in Pilates. Check out these supplements. They’ll help you perform better, feel better, etc. Talk about all right. Mike is a weightlifter. Yeah, he does cardio and stuff, but you don’t see him doing Pilates. It’s a different audience that’s doing Pilates. He sells products for both men and women. He then will find someone who’s interested in yoga. Hey, I want you to be an influencer and push our products to the yoga audience. If you take our products and believe in it and try them and really love them, right? And he keeps doing this, he’s not making as much per influencer versus what he’s making from his own mic brand. But it’s more scalable, less reliant on him. You don’t have key man risk, and best of all, it’s profitable. It just shows
Rolando Rosas 21:52
and can B to B companies leverage that too? Because it’s one thing. If you Yes, hey, Neil, you’re telling me about CPG, and and that’s a consumer product. What would you say to the B to B companies? I said, you know, it’s relationship driven and all that other stuff. How can I leverage that?
Neil Patel 22:07
I can’t even count on how many times I’ve been paid over $100,000 to promote a B to B product, and in many cases, like PayPal, I continually get hit up by them over and over again to keep promoting new products, because it’s worked. I don’t have the time, so I don’t always accept them. Same with Adobe, and we found it to work really well. I remember I had to deal with SNAP, okay? Years ago, they wanted more advertisers for their ecosystem. I did an emo blast during Easter, not this year. It was during covid. I drove him so many sign ups. No joke, true story that they tried shutting it down because they thought they had fraud of too many people signing up to be an advertiser on staff.
Rolando Rosas 22:53
Serious. Are you serious? Yes, wow, that’s amazing. Like, holy smokes. So using the I would imagine, you fit the profile of their audience more than than probably others. And I think I heard you say somewhere like that, it has to be relevant and has to speak to the audience that you’re catering.
Neil Patel 23:12
Yes, because, like, if I talk to look a lot of people follow me on to fitness. If I talk about fitness products, no one’s gonna care. It’s not just about, does my audience consume your products? It is, is it also, am I known for your products and services based you run right snap alignment PayPal, I was talking about conversion optimization and adding multiple checkout options, and talking about tests we ran and how we saw 16 to 18% lift in conversions. We added PayPal as a payment option, not getting paid to say that right now is getting paid in the past, to say that, but it was true, and it’s still true today.
Rolando Rosas 23:48
Does it remove the barriers for the checkout, or is it because the wallet is available to a lot of people? Where do you fall in? What do you think that is?
Neil Patel 23:58
Both of those, plus a third one, in certain countries, it’s easier for them to pay with PayPal than it is to pay for through credit card, because PayPal pulls through different sources their bank account, credit cards, debit cards, etc, depending on the country, which makes it easier for them. It’s
Rolando Rosas 24:15
frictionless. You know, we play in the Amazon space. We sell we’re in the consumer electronics space and the B to B space there, it’s getting more difficult to succeed on Amazon. What are you hearing from companies that are using the platform or thinking about using the platform when it comes to Amazon? Sure.
Neil Patel 24:35
So I posted a tweet about this a while ago. We did a test of people being on Amazon versus not being on Amazon. And we had this whole chart, and we took some businesses who are on Amazon, and they were just like, man, Amazon’s competitive. It’s not worth it. They’re gonna take away your sales. The first three months, we saw sales, total sales go up, but website sales go down. And Amazon sales start going there. The conclusion was that some of the people who are buying from the website would have started buying from Amazon, all right, and then when we started looking, you know, past months one to three, because we started looking at months four to six, you know, we started seeing website sales starting to go a little bit back up, and Amazon sales also starting to go back up. And then over time, if you fast forward for a year later, you saw total number of sales. There you go. I love how you guys are just integrating the charts. It makes it so much easier, as you can see when you start looking at month seven and beyond. And keep in mind there’s seasonality in some of these businesses. Total website sales went up and Amazon sales went up, and being on Amazon helped generate more website sales. When we started serving the audience, we found that a lot of people found the brand on Amazon, subscribe to email, letter newsletter on the website and bought from the website due to a promotion, or we’re just becoming fanatics of the product, join the community. But we saw being on Amazon in the short run can hurt sales, but being in the long run helps overall sales and profitability. Keep in mind, Amazon takes a cut. You guys know this better than anyone else, but they also spend an arm and a leg on marketing, which helps you drive more sales, and when you get website sales, keep in mind you’re spending money on marketing. People just forget to do that in their equation.
Rolando Rosas 26:28
You know, there’s so a lot of there’s a lot of talk in our world about direct to consumer. You know, you watch Shark Tank in the they all talk about DTC. It is really hard to bring that audience to your website, no matter what you’re in, CPG or B to B, and Amazon has in the US about 200 somewhere between 100 to a million prime subscribers. Included in that is businesses that are also buying, government institutions also buying. We’ve we’ve had more interaction in the last six months with the Amazon Enterprise team, B to B team, and they’re telling us, you know, I don’t, I’m not going to name the names, but a lot of enterprise that are coming to them and saying, Hey, let us enable our employees so they could just do the deliveries to their home and We can monitor, track and get a better handle on this than whatever other tools they’ve been using today. And it seems like, from what they’re telling us, some the marketers don’t quite and sellers don’t quite get that that trend is happening really rapidly right now. Does that? Does that jive with what you know about Amazon?
Neil Patel 27:40
Yeah, they’re moving more into B to B as well, not just with amazon.com but even with the cloud ecosystem, right? You know how many people are selling to their own software solutions? Ba, Amazon, like it’s a massive market. People just take it for granted.
Rolando Rosas 27:55
Wow. Well, it’s, it’s certainly it’s been an amazing channel for us over the years. And it’s not getting easier when we look at it. There’s something that I keep hearing when I keep digesting your videos, I hear the word profits, profits. Do this, make sure it’s profitable. Do that. Make sure it’s profitable. One of the things that’s really hard even for us, you know, we do podcasts, we do other social media, the attribution doesn’t always flow cleanly. To say, Yeah, I watched your podcast and bought this, but I’ve heard you say, Yeah, you gotta be doing podcasts, because to tell me why we should be doing podcasts.
Neil Patel 28:33
So there’s over a billion blogs right now on the internet, active podcast. I think the number is less than 5 million or 4 million. It’s somewhere around there. But if you look at how many blogs are to people, there’s roughly one blog for every seven to eight people in the world. Podcast. You know there’s less than one podcast for every 1000 people. The ratio is actually even better than that. And the point I’m getting it is not that competitive. Yeah, a large chunk of this world is listening to audio when they’re in the car, driving not even to work, just driving around, working out at the gym. It’s amazing. Channel Salesforce did a study years and years ago. It’s probably changed by now, but the average US household income for podcast listeners was over $75,000 and it just shows that they tend to have a decent chunk of change. It’s a good market, and you got to go after it. Now, granted, not all channels you’re gonna be able to track the way you want, and that’s okay, just keep that in mind. But when you can do track, and how do you generate a positive ROI from it?
Rolando Rosas 29:38
How do you have that conversation? Because I’ve, you know, I’ve listened to other folks and say, Well, you know, it costs me time and money, and, you know, all this other stuff that comes with, with creating content like this. How can I trace, you know, like you, let’s say you have an old school manager or boss, and they’re like, why should we do that? It’s, it’s, I don’t measure the, how can I measure the? Can I put a. Button on your podcast, so you add to cart, right? From that, when you can’t, yeah,
Neil Patel 30:03
it’s just showing examples in case studies. Look at what happened with Anna and Joe Rogan, right? Showing examples like that or other case studies within your space. Hopefully you can get people excited about it, and if they don’t want to do it, be like, Okay, I’m gonna do it on my free time, and it won’t cost a company $1 and let’s just see what happens. Right? It’s gonna be hard for them to complain about that. And you
Dave Kelly 30:25
know, it, it really softens the blow. You know, when we look at some of our content and we’re like, you know what? This is a great video. It got three and a half 1000 views, and then we kind of joke, and we’re like, I would rather take the time to create some value, put out some nice content for 3500 people, versus picking up the phone and calling 3500 people. But something else that it does on the sales side of things, and this just happened to me last week. I had a meeting with a prospect Friday morning. I had never met this gentleman? I had met some other people in his organization. They had shared some of our content with him. So I’m meeting with this IT director. And he says, he says to me, he’s like, I really like you. I really like you guys. We just got on the phone. We were on the phone for 60 seconds. And he says this, and as we get a little deeper in the conversation, he’s like, I’ve actually checked out a bunch of your videos. I kind of got to know you. I got to know Rolando. See what you guys were all about. And then I’m just sitting there, like, you know what? We were able to build rapport in the middle of the night, you know? And it really softened the blow. It made the conversation easy to start, and we’re in proposal phase already, and they’re examining them now as we speak, what would you say to people about the value of using content in kind of that sales you know that that rapport building, like is there value in that? Do you feel that that’s valuable to help move the sales process along.
Neil Patel 32:03
It is and Mark. You can call it the rule of seven. When someone sees or interacts with the brand, seven plus times are much more likely to evangelize the brand. Talk about it, you know, take action. And when you’re in the sales process, whether you’re dealing with procurement, you know, for enterprise, or just talking to someone, when they’re more familiar with the brand, it’s actually easier to get a deal done.
Rolando Rosas 32:23
I was just gonna say I wrote something down. You piqued my interest. On talking about sales, we’re always starving for leads. And I you know, everybody wants leads, no matter what organization you’re in. Like, give me leads. Give me lead. Give me Help. Help. Help a brother out with LinkedIn, and I’m you get slammed. I don’t know about you, but I get slammed with nothing, but I’m gonna help you get super hot leads, and it’s guaranteed to work. What’s the deal with that? What’s the deal with what’s the deal with this lead gen stuff and all these Is it for real. We’ve never used any of those services, but I’d love to hear your take on that.
Neil Patel 32:59
I’ve tried using some of those services, and I don’t know how many times, but more than I can count on one half and for how many times I’ve tried, that’s the exact number of times it didn’t work out.
Rolando Rosas 33:12
So they’re all, they’re all, no, that’s not a really good ROI. Or even, I wouldn’t
Neil Patel 33:17
say there’s not a good ROI or that it doesn’t work. We just haven’t found one that works. And I do think a lot of them are crapshoots, because if they’re that good, you know, they wouldn’t have to do tons and tons of cold outreach, and they would get way more business through word of mouth, like in general, when you look at most service based businesses, they tend to grow through word of mouth marketing in the long run, and if they don’t, that means they suck at providing the service.
Rolando Rosas 33:45
Advertising is a tax on really bad products, although Amazon makes a killing and a fortune off of taxing people using their PPC and off platform advertising, what do you say about that, where advertising is a tax versus having a really good product that speaks for itself. Yeah,
Neil Patel 34:10
I don’t really look at advertising as a tax or not. I look at it as the best way to really grow is having a good product or service. I look at advertising is something that can help spread the word, because if you have a great product, great product, it doesn’t mean it’s going to get out there, and I’ve seen it one too many times, not get out there. But on the flip side, spending tons of money in advertising for crap product or service doesn’t do much justice. In the long run, you’re just dragging out your inevitable death. If you have a crap product or service, if you’re just spending tons on advertising, one thing I want to point out is, whether it’s Bezos or me, or a lot of other people who say something, don’t just believe what people are saying. Go look at your own data stats. Go do your own research. The reason I say this people like Bezos will talk about obsessed about your customers, not your competition. There’s a lot of data studies that have been shown that. If you don’t also obsess about your competition, you’re kind of screwed, because they’re going to just outrun you and do crap that you’re not doing and take over your market share, right? And I’m not saying I’m smarter than Bezos. He’s much more smarter and successful than I ever will be, but the point I’m getting at is whether it’s me Bezos or Elon or Bill Gates, and I’m not in the same camp as I’m but it doesn’t matter who’s telling you advice. Just don’t take it as blanket advice and just assume they’re correct.
Rolando Rosas 35:27
I like that. I like that. You know you have to play. I know in our world, we play. I played sports. So you got to play offense, defense and special teams. You got to play all three of those aspects to be really good to get to the Super Bowl if you’re talking football, and if you just a great offensive team, you just got 1/3 of the equation right. And looking at it in your own line of business, looking at data, you know you’re, I know you’re a data guy, and you really geek out on data, and I love that. You give a lot of free value when it comes to that, so everybody should make their own decision and apply it to them and experiment and tinker, you know, to see if that actually works for the line of business that they’re in. I love that advice. Neil, you ready for rapid fire? I am all right, awesome. So, whatever. So, Ori, kick us off with a rapid fire segment. So Neil, whatever hits your brain, it’s no right or wrong answer, it’s your answer. So I’m going to kick it off and alternate with Dave here on this. All right? Walmart versus Amazon.
Neil Patel 36:41
I like Walmart. When we lived in Las Vegas, I would go to Walmart, and I was like, Holy crap. They have groceries, organic food, they have everything here. And I was like, This is convenient. I do shop at Amazon way more than they shop at Walmart, but I do love going to a Walmart store. They literally have everything,
Rolando Rosas 37:00
yeah, okay, all right, you’re going against the trend. I got to tell you, we’ve asked this question a lot of people, and you’re one of the few that told but for good
Dave Kelly 37:08
reason, for good reason, Walmart, you know, we did a we did something recently, and we learned that Walmart was the number one, number one grocer in the US. Is that, right? Rolando, yeah,
Rolando Rosas 37:19
they’re, they’re one of the top Yeah, they
Neil Patel 37:21
have everything. I didn’t realize they have groceries. I was like, this is cool, yeah? And it’s organic, like that. You can literally buy anything you want from there, just like you can’t, like, from Whole Foods. I thought Walmart wouldn’t have good quality products, like rude and stuff they do, here’s
Rolando Rosas 37:35
here’s one for you. Did you know that this is not the bread product? But did you know that banana? There was a banana alarm at Whole Foods that wakes managers up to make sure they have bananas in stock, because that’s what draws people into Whole Foods.
Neil Patel 37:47
I did not know that.
Dave Kelly 37:49
Shout out to Blake Lawson. That was called Amazon. What was the the project name was project project cherry. Project cherry. All right, next, next question with the rapid fire. Favorite social media platform, X,
Neil Patel 38:05
you can test a lot on X, figure out what works, and then use it for the rest of the social networks.
Rolando Rosas 38:09
Very cool. Favorite piece of tech.
Neil Patel 38:16
Favorite piece of tech
Rolando Rosas 38:19
could be hardware, software.
Neil Patel 38:20
I probably would say Gemini. I know a lot of people love chatgpt. I’ve been an avid Gemini user for a while, and I know they’re not the best when it comes to images, and they have that whole debacle, but it’s a great product, and for some things like content writing, we’ve seen Gemini produce better results than chatgpt. There you go,
Dave Kelly 38:40
Neil, what’s the first thing you reach for in the morning?
Neil Patel 38:43
My phone check emails.
Rolando Rosas 38:47
Okay, Game Changing book.
Neil Patel 38:53
I don’t think there’s a game changing book that I’ve ever read. There’s quite a few books I’ve read that I like. Like principles, by Ray Dalio, the dip, by Seth Godin, Lean Startup by Eric Reese. There’s a lot of good books out there. The problem with books, and I’ve written a book, is most people don’t take action on what they read. So it’s just like for most people, 99.99% of people is not game changing because they don’t do anything with whatever they just learn.
Rolando Rosas 39:17
Sad. It’s hard to apply the learnings, right? That’s what I hear you saying Yep,
Dave Kelly 39:23
and the last question on our rapid fire, Neil, who’s a person you admire?
Neil Patel 39:30
I’m gonna go with my mom. She was a breadwinner. She taught me a lot about business and entrepreneurship. She’s no Elon Musk or Mark Zuckerberg or Bill Gates or anything like that. But if it wasn’t for her, I wouldn’t have been where I am today. Shout
Rolando Rosas 39:43
out to mom, all right. Oh, big, big. Shout out to mom. You know what? Hold up, moms. Gets the applause for today. To end the show, you know, Neil, we want to thank you for for joining us today. It’s been like a absolute pleasure having you on. On and chatting with you. We consume what you say and actually talk to you back and forth. It’s just awesome. And I hope that sometime again, you can come back on. Whenever you want, just ring us up. Hey, you’d love to come back on share something new.
Neil Patel 40:14
I had to say, do a lot of podcast interviews. This is one of my favorite ones. This is really fun,
Rolando Rosas 40:21
awesome. I love it. I love it that made my day. Made probably the whole week.
Neil Patel 40:26
What makes it good is a few things, the editing, how you guys bringing crypto. What really makes it good is you guys both have the right personalities to do a podcast that is very hard.
Rolando Rosas 40:36
And you know what say? A shout out to Eric, the your co host as well. Who does? Who does your pot? Who does you guys do some, some stuff as well. On YouTube, I’ve watched that. I’ve seen him. I saw him at accelerate several years ago, before the pandemic. He’s great speaker. So shout out to him. When you when you see him, tell him. Tell him. So we said, Hello, we’d love to see him here too, if you can, if he can, come on. So, Neil, wonderful, wonderful sitting down and chatting with you. I hope we can do this in the future again, anytime. Well, if you’ve been loving this podcast and getting value out of what Neil has just told us on this podcast, I invite you to support us by hitting that like and subscribe button as well as checking out the links in the description below, as you could support us if you want business services, or IT Business Services, we have several to offer. Check the links in the description and you could see how you can support this channel, so we could bring you more wonderful guests, just like Neil. But you know what, if you want to find out why your Tiktok channel is not blowing up and is heading in the wrong direction. You want to check out that episode with Helen palisi, who is known as the Tiktok teacher she came on the show, told us exactly why a lot of channels are not having the success on Tiktok as they should. So go ahead and check out that episode with Helen palisi, also known as the mothership, and I guarantee you you’re going to learn a lot from that too. So I want to thank my guest, Neil Patel, for joining us today, and Dave and I we’ll see you next time you
Recent Comments