by Vernon Alder | Sep 17, 2025 | Blog
Alright, imagine this: a campaign that not only grabs your eyeballs but also tugs at your heartstrings while sneakily slipping in a good ol’ rational handshake. That’s what Heineken pulled off with their ‘Worlds Apart’ campaign. Now, if you’re a founder,...
by Vernon Alder | Sep 16, 2025 | Blog
Throughout history, companies have strived for operational excellence by streamlining processes to maximize efficiency. From Henry Ford’s assembly line to Amazon’s seamless blend of technology and logistics, these pioneers have reshaped industries,...
by Vernon Alder | Aug 11, 2025 | Blog
TikTok has emerged as a game-changer, offering brands unprecedented opportunities to engage with their audience through short-form video content. However, more than merely having a presence on TikTok is required to guarantee success. Many brands struggle to make an...
by Vernon Alder | Aug 4, 2025 | Blog
1. Establish a Dedicated Workspace Designate a specific area in your home solely for work purposes. This helps create a mental boundary between work and leisure activities. 2. Stick to a Routine Maintain a consistent schedule by starting and finishing work...
by Vernon Alder | Jul 23, 2025 | Blog
Selling products on Amazon can be a lucrative venture, but sellers need to understand the legal principles that govern their activities. One principle that holds particular significance for online marketplaces like Amazon is the First Sale Doctrine. Before diving into...
by Vernon Alder | Jun 4, 2025 | Blog
Let’s face it—technology has totally flipped the world of art on its head. On one hand, it’s giving us more digital tools for artists than we know what to do with (literally). On the other hand, all this trendy content is making it harder to figure out what’s...
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