Dave Kelly 8:13
What’s something that we can leave behind when building a brand in 2025 what’s yesterday’s news? Maybe it was a strategy that had been tested, and it’s something where maybe people shouldn’t be spending their time in 2025 when building their brand, I
Andrea Sullivan 8:30
think the biggest conversation in 2024 was building brand versus performance marketing. And I think a lot of people lean more into the performance side, because, of course, everybody wants sales, but you can’t live off of just a performance marketing strategy without that whole notion of building brand, and brand means that you’re oftentimes giving things away. You’re really understanding how you’re retaining your customers, but also your employees. So I think that 2024 was a year where we learned that we had to do a lot more for all of our people within to be able to deliver experiences outside the organization that were going to be meaningful. But I think you’re going to see people returning more towards a brand focus and having more of a balanced out view what it means to build brand and to have performance in the same way we do a lot of work around really helping organizations to build out their organic presence, and we believe that’s the way to go. So I think that leaning into that, and that’s new for a lot of organizations that have relied a little bit more on paid strategies, looking at how are they connecting in the living room in ways that are meaningful and they can deliver a lot of ROI. And so how you’re building brand and how you’re delivering ROI on the other side is really our focus in a big, big wave in 2025
Rolando Rosas 9:55
you know, you talked about culture. Culture is ever changing. It’s moving. It’s never static, that’s for sure. And we talked to somebody recently, and they talked about how storytelling from the heart, but leading with the heart, makes a huge difference in telling that story. When I think about ourselves as a company and what we’re doing on social media, I’m sure you’ve got a team of people going through data, and this works, and this works, and that doesn’t work, and let’s do this. And that tactic works, and this just like you’re talking about paid social How do you lean into the heart as a brand in 2025 How do you pull that off? Yeah,
Andrea Sullivan 10:36
it really starts with vulnerability, and vulnerability from the top. And I think it’s interesting in the work that we do at vYve by Vayner, where we’re with the executives that are at the top of big organizations, we’re with the founders and CEOs of Challenger brands and small to medium sized businesses, and helping them to understand what their role is in really sharing the human side of the business, and we’ve seen the things that have a lot of traction in terms of storytelling, in terms of presence, in terms of following, are the ones where they’re not telling a fancy message in a fancy way with tons of high end production. They’re telling stories from the heart that people can connect with and they can see themselves. And I think that is one thing that we’ve learned from the elections, is a lot of people aren’t feeling like they feel seen. So companies need to think about that too. We’re seeing more and more CEOs that are starting to open the windows in on their world in a way that shows the human behind the leader, in addition to just the business side. Think that’s really important to people if they are going to become real brand aficionados. How
Dave Kelly 11:51
do you unlock that with a CEO being vulnerable? Probably isn’t the first thing a CEO is stating about themselves. So how do you want that?
Andrea Sullivan 12:02
No, it’s so true. You know, it’s interesting, because there’s a Harvard study that was just done that 50% of CEOs are so stressed out and they’re battling some different mental health challenges, such that they believe that they’re making bad decisions. 50% those are the ones that are admitting it. I think there’s the rest of them are just aren’t admitting it, right? And so if CEOs are feeling that stress level, you can only imagine the leaders and you know, the rest of the company. So how do you get them into a place where they can feel somewhat safe in what they’re sharing and expose that? I think it takes a great deal of work, and that’s what we’re seeing in the work that we do at vYve by Vayner, it takes a lot of self awareness, takes a lot of empathy. I think it takes listening skills too. I think some of the best leaders and you guys can probably think of some of your favorites that you’ve even had on the show. They’re not only good talkers, but they’re able to really connect with the stories that they’re hearing about and the people that are serving them and that are in service of their business, and to be able to relate with them in a way that’s really human.
Rolando Rosas 13:08
I was thinking about something, you were talking about the human connection, and what’s relatable Gary talks about, I’m sure you’ve probably seen that Ocean Spray commercial with the guy on the board, and it’s got levy Nick’s playing in the background, and Gary’s talked about that few times, but you’ve probably seen that clip that’s low budget, a guy on his smartphone. Why did that connect? Why did that resonate? And can that be replicated? Which is what everybody wants to do if you’re brand building. You know, the
Andrea Sullivan 13:41
interesting thing is, like they got so much following from that one post, and it surpassed anything the company had ever done before, whether it was no television or anything else. But I don’t know about you guys, but when you watch that, you had a feeling that was beyond right? And it was something that did. It just tapped into the sense of freedom, and you just felt like your whole life was ahead of you, and you were doing something that felt like the right amount or wrong. It made cranberry juice pretty sexy, right, right?
Rolando Rosas 14:10
I think the song by Phoebe Nicks as well, it just amplified That, combined with Ocean Spray. Now I’ve had Ocean Spray or mostly when it’s Thanksgiving time, but it transcended, like you said it, there was a feeling. I was like, Oh, that song and the moment and him drinking, it obviously really resonated with a lot of people. How can you replicate that? Because that’s the thing. Okay, so that was a great commercial. There it is. We have it, but it wasn’t.
Dave Kelly 14:42
It wasn’t supposed to be a commercial. That’s right?
Andrea Sullivan 14:46
And I think that’s the punch line, right? And that’s what Gary talks about all the time, is how we’re not making commercials. We are making content that people love, that give them a feeling, that get them to do something. Thing, and that means that you got to just keep trying things. You have to look at what is the hook that draws people in? What is connecting? What’s going on in culture? How are we listening to some of the trends? And we are just so mesmerized by what we’re seeing out in social and we share it with all of our clients, all of our people, so that we teach everybody how they can become makers, and how we can make sure that we’re leaning into the trends that we’re seeing in a way that still builds brand, because you don’t want to have just a bunch of one off things everywhere. But the end of the day, Gary talks a lot about this. There are so many people out there that are important to engage. And the more you put out there, the more read and the more listening you’re going to be able to do to be able to learn how your brand can connect with all of your audiences.
Rolando Rosas 15:54
I think about how social media is important, just like what we’re talking about, but brand and capturing the moments and all of this a lot of attention now, because the environment we’re in is also surfacing more of that role of social media in youth. And I know you’re involved in a number of activities outside of work, where do you see that intersection between social media youth brain health. I’m generally curious, because you’re in the social media world, and probably the most iconic person there is right now in social media, what’s that balance between social media and the youth? You
Andrea Sullivan 16:33
know, it’s a great question, and I can tell you, as a professor at the School of Visual Arts in the Masters of branding program over the past 10 years, the changes in the students that joined the program are pretty vast. All of them now are makers. So it used to be that some would join because they were copywriters, others were videographers or designers or strategists, and now everybody is sort of everything right. And they all want to be storytellers, and they all have grown up in social and so it is their go to way of connecting with their friends, of learning about what’s going on in the world and how they buy it’s everything right? And I think the way that we look at life is very different. There’s a lot of people that I think are nervous as parents to have their kids overly involved in social media. But as Gary says, The platforms are just an opportunity for people to be who they are, and sometimes what you see in the mirror is not something you’re comfortable with. It’s not the platforms, it’s the people and how they’re behaving inside of them. I think that brands have to be careful about how they’re showing up in different ways. But I think certainly building relationships with youth and then growing that over time and learning from that is probably the smartest thing any brand can do,
Rolando Rosas 17:59
if you had to go back and give advice to Andrea, who’s in her 20s or 30s. What would you say to her?
Andrea Sullivan 18:10
Can I go back? Should we go I think that interestingly, I always tried to fit in when I was in my 20s, I was working first in printing and publishing, and I always tried to dress like all the dudes I was around. I tried to behave in the same ways that I saw of everybody around me. And I think that what you realize is life is a lot more fun if you’re just yourself, and if you really lean into that, but it takes a while to get comfortable and to discover who you are. I mean, I feel like I’m still learning that now, and that’s one of the things that I love being a part of vYve by Vayner, is we’re working with people that really want to lean into that discovery and figure out, how can they become their best and happiest self. And none of us are there yet. I don’t think right there’s more to go, but I certainly think I took chances, but I kind of wish I would have taken even more if I could go back. How are you Why would you do?
Rolando Rosas 19:03
What would I do? Oh, good question. 20s and 30s, wow, coming out of college in Minnesota. Oh, my Oh, I love it Minnesota. I was right next to you. I gotta love it, yes, just across the river from Wisconsin, where you’re from. I took a risk when I came out of college, and that was to work at a tobacco company, and I had a couple of other offers, and I thought worse comes to worse, I can always say I tried something different, and I could go into pharma or whatever else. 3m was in our backyard in Minnesota, so I knew there’s a lot of friends over there if I wanted to work really nice, safe, stable job. But I was like, let me go something that is a little different somehow. And you know, I got that job by sending in the old school way. I sent the resume. I saw a piece of it was old school ad in a magazine, a career magazine, and they had this one. And and she had her hands up in the air, and she’s like, Yeah, we want the best and the brightest type of button. I said, I just send it over there. I later found out that resume actually got to a real human in Chicago. Then read it, forward it to the folks in Minneapolis, and they set up the interview. Oh, then it’s so beautiful. Yeah. And so if I went back, I would say, I guess, take even more risks. I don’t know what would have occurred, because we didn’t have all the toys and gadgets and technology that we have today, but definitely, even listen more, that’s what I would say, because and surround yourself with even more wiser people. I had the great fortune there when I started working, there had a guy who became my mentor, like Mr. Orsini, like James, yeah, and he basically helped me when I got in. And he was like, here, do this, do that, don’t do that. Avoid that. Dress this way. And that was super helpful for me. I don’t know it’s a hard thing to do because you don’t know what you don’t know.
Andrea Sullivan 20:59
Yeah, true. And, you know, it’s funny that you mentioned, do we go back enough and maybe tell the people that have influenced us and really taken us under their wing? Have we gone back and told them enough about how they changed things up? We’ve been asking our survivors to be thinking about that, and we’re thinking about even starting a show around it and acknowledge and maybe bring people to the forefront to tell them, like, what you’re doing now and how this person might have influenced you, how many decades ago, and that kind of thing. And to be able to share those stories, I
Rolando Rosas 21:33
like that. I would give a shout out to John. Jonathan Machin, and he still lives in Minnesota. The last time I knew so Jonathan Machin, if you’re John, he goes by John, John. If you’re listening to this or somebody knows John machen, he may be retired by now. Let him know that I’m thinking about him. And he made a huge impact on my world in my life. That’s
Andrea Sullivan 21:55
amazing. And so for me, it would be Susan Spiwak. She was one of the only women in printing and publishing, and she was my first time female boss, and she had the wild, long, crazy hair and wore, instead of the black pin stripe suit she would wear, the red jackets and things like that. And she loved people. She loved people so much, and she knew everything about them, not because she wanted to be a good sales person, but because she actually loves people. And so I don’t know it locked something in me, and I need to go back to Susan Spiwack, so same, let’s get out there and find those people.
Rolando Rosas 22:34
No doubt. How did you make the transition from Madison, Wisconsin to New York? Because I’m thinking, you’re saying Madison, but wait you inter brand. You’re at Vayner. These are not Chicago, Milwaukee or Madison based companies. This is New York, East Coast. That’s a huge difference in cultural, weather, people and all of that. How did you go from Madison to New York or the New York area. How did that happen? Yeah,
Andrea Sullivan 23:03
I’m a Midwestern girl at heart, and my branding work started on the farm. And honestly, a lot of the things we learned about marketing, I learned the fundamentals from selling stuff at the farmers market every weekend. You know, you learn things about real people that are doing real work, and even at the farmers market, I worked with this farmer. He used hydroponics to be able to grow his vegetables, and so he would be the first one to have sugar snap peas. So he would get them there two weeks ahead of time, and we would throw them out to the crowds, and we would take pictures of any of our customers, and we would have them grab their own vegetables and weigh it themselves. So that interactivity was really key, and there wasn’t social media, but we definitely were still promoting all the photos and the experiences and things like that. And so I don’t think I knew it was marketing at the time. It was just selling vegetables, but I oftentimes go back to it and just remind myself some of those principles about how you price things higher if you’re the only one selling it, we would leave early because we sold out, and everybody else down the way wasn’t making things so fun and energetic. So I definitely learned a lot of things in my Wisconsin days, but I was dying to go and live someplace that was bigger. And so New York was a great place for me to cut my teeth. I was working with a printing company in Wisconsin, and they needed a presence in New York. And so in my 20s, I moved out there, opened up a sales office. I was the only Midwest woman that was probably in sales and printing in New York City so anyone would see me, because they just thought that my accent for I was definitely Andrea at that time, and I would cold call and anyone would see me. So, yeah, so I brought my Midwestern but I started trying to call myself Andrea because I was a little embarrassed about the fact that I was from Wisconsin at that time. Yes, now I’m down for it again. But yeah, it was a big, big shift, but a really important one. And I think I liked the whole idea that you could find people that were even crazier about any passion that you might have in New York City. Yeah, just lots of life, lots of life in New York. Oh, absolutely,
Rolando Rosas 25:17
absolutely. I lived a few years in Brooklyn during the 80s, which is totally not the Brooklyn people know today, it was the down and out slummy Brooklyn of the 80s that people see in movies, yeah.
Andrea Sullivan 25:29
And for me, it was the East Village, and I was in a six story walk up, and I had to step over bodies. There’s a tattoo artist on the second floor, so I have to step over bodies and drugs coming down the stairs. Oh, it’s, yeah, that’s what makes a note, right? Yeah, something different. So I got it. What
Dave Kelly 25:51
were the postcards like that you sent back to your family
Andrea Sullivan 25:54
and friends? I know you gotta imagine that I was hiding all that stuff, right? There’s any of those stories were left untold to my Midwestern mother? So, yeah, oh, my back home. That’s right, you know it, as folks
Rolando Rosas 26:12
are trying to use the most out of the resources they have. You work for a guy who’s probably super resourceful as well James as well as Gary. And what do you see that is an under utilized resource that businesses, entrepreneurs could use, that’s readily available, but being under utilized?
Andrea Sullivan 26:34
Yeah, so I think a lot of the work that we’re doing now through vYve by Vayner is trying to really help people to better understand themselves, and where are they? Maybe living in their shadows versus living in best self, if you will. And so I think a lot of what I’ve learned from Gary is that the more that we can be self aware and that we can work our asses off, to try to elevate what we’re doing, but to also understand where our limitations are, and sometimes there’s certain things that we’re just not going to do. Well, I think a lot of people that feel the need to pretend and to pretend for themselves, in as much as their organizations. And I think the more we can take those walls down, it gets back to the vulnerability that we were talking about before, that we can build stronger organizations, and certainly for Vayner, we’re a couple 1000 people strong now. We’re a global company. We’ve been around. We’re celebrating our 15th year anniversary, and we do a lot of work. We have leadership assessments. We use a leadership assessment called print that’s powered by vYve by Vayner, where we help people to really understand what are their triggers, and then what are the styles of communication and behavior and things like that that can be conducive to working better in a more collaborative way with your team, to be a clearer leader all of those kind of things, and figuring out, where are you stuck? And maybe, where can we have these breakthroughs where we learn how to get ourselves unstuck? So I think there’s a lot of work that’s required. There deep work. And I think now corporations are open to doing anything that’s going to increase productivity, increase impact and that kind of thing, they’re a little bit more open to it, and so we’re seeing a tremendous amount of growth in the people that we’re working with. As a result. This
Rolando Rosas 28:27
podcast is brought to you by Global Teck Worldwide, your Technology Office experts that’s been around for 20 years, providing trusted, personalized office IT solutions. Check them out at amazon.com/teck that’s amazon.com/teck. You know, working with such a dynamic place, obviously, you all have a ton of young people from the videos I’ve seen of Vayner as well as Gary when he’s walking around. We actually had J mo on as well. If we can hear about a year ago he came on, what perceptions would you say have been dispelled since you worked there? I’m sure, like you said, I don’t know if I want to work with Gary. No way. I don’t know if I want to work there. But once you started working there and working for Gary and James, what would you say, like, wow, that’s not what I thought it was. Like, yeah,
Andrea Sullivan 29:17
that’s such a great question, because I’ve operated in this world of mostly the fortune 500 and working a lot with CMOS, and almost all of them come to me and say, really like to work for Gary. They want to hear kind of the backstory, thinking that there’s going to be, you know, these dark secrets that I’m going to share, right? And the truth is that it is one of the most incredible places, if you would have told me that there was a culture and a vibe that’s like this in a company, especially of this size. It’s one thing. If you create something and there are 10 people in it, right? It’s another thing if it’s 2000 people strong, many businesses, many geographies to scale. Something like this is pretty astounding. So I would say the hardest thing for me having left Omnicom and inter brand is I almost had to let go of a lot of things that I thought were in my tool kit, and then I might want to bring out as recommendations to Vayner, only to learn that, you know, every culture is incredibly different, and this one is one that is constantly changing. It doesn’t have the same levels of kind of bureaucracy and hierarchy. So there could be someone that just joined the organization yesterday and graduated from college that does come up with the biggest idea for Pepsi tomorrow, and that’s great, and we need to celebrate that. It could be somebody that has a million years of experience, and maybe isn’t as connected to social media, but they might have an idea that’s also breakthrough. Just having a culture that celebrates that is so important. And I think most companies try to create different situations and ways to enhance creativity, but it doesn’t really come from the heart like it does at Vayner, and so I don’t know. It’s just, you can’t explain it. It does come from the top. The way that Gary lives, works, behaves, celebrates life. It’s very consistent. He has a tremendous amount of drive. He sees people. He sees me in some ways that I have don’t even see myself. He’s got an old soul, and then he’s got, you know, youth to him that is just unimaginable, and so it’s great to have somebody like that at the helm.
Rolando Rosas 31:30
If you were offering advice to leaders that are listening to this, obviously you work in a dynamic environment. How does somebody take that into their own organization? Probably doesn’t have 2000 people in it. They may have 50 people, maybe 100 people. How do you infuse that as a leader? What is it that you need to do? What’s the first step that you should be thinking about if you want to take some of that dynamic culture and be able to evolve your company, to scale it up and to have the culture that you’re looking for.
Andrea Sullivan 32:07
I think the most important thing is to make your employees feel seen and to feel safe. And if you do that, and you create a playground that has those parameters, people can go wild in that playground, and they can do unmanageable things together, so that you get the multiplier effect. I think we’re all better together. It’s funny, we advise we always are striking this pose of the V formation. I don’t know if you’re familiar with how geese migrate from the north to the south. But they do it in that V formation for a reason, and there’s research to show that if they fly together in that formation, that they’ll fly 70% further, that they’ll do it, they’ll conserve energy quite a bit, that it’s only the first goose that is flying, that’s taking on the majority of the headwinds, right? And so that leader has to be out there for a while, but then goes back and allows somebody else to lead. So I think some of it is, what can you learn from that? That you want to grow other leaders. If you’re the leader, you don’t want to be the only leader. You want to have lots of leaders that are authorities on all kinds of things. So that means sharing that front roll some right, handing the mic over. Also you’re able to see things. If you’re in a V, you’re able to spot different things, and it’s a safer way to fly. Communication is better all kinds of things. And so we love our vs at Vayner, if you can’t tell with Mary be but the whole idea that we’re flying in this formation that kind of celebrates the individual, but that collectively, we can go further together. Well,
Rolando Rosas 33:49
that’s awesome. That is just That’s awesome. I love that we have geese that fly by around here in the DC area. I’m surprised they’re allowed to fly. There’s so many restricted air
Andrea Sullivan 34:00
space, no fly zone.
Rolando Rosas 34:02
There’s no zones all over the place, and I’m surprised they’re allowed to even even fly by. It’s a very interesting take, because you talk to people, and you’re always trying to find, you know, how do you get an edge, and how do you infuse some of those principles in there? And the social media space is so different from other spaces, and so you’re going to have some of that dynamic. But it sounds like you could take this and bring it into an organization and infuse that, that type of leadership style, yeah,
Andrea Sullivan 34:31
you got to do the work at the end of the day. I think that’s the biggest thing. Is it doesn’t matter who you are. You got to get in there and you got to do the work, and you got to keep doing it. You have to keep trying things out and learn what’s working and what’s not. And Gary’s on the front lines doing that work, right? And he can run circles around any one of us. And that’s a real motivation. And you learn from it, right? You have to stay humble. And I think that’s probably one of the most difficult. Things for many leaders and to also continue to want to explore new things, right? I think as you kind of rise up and you do have more years of experience, you might become a little bit more risk averse, because you’re trying to protect what you have, whereas you really need to just continue to lean in and change. And so how do we create environments that foster that exactly,
Rolando Rosas 35:19
creating that safe space. And speaking of spaces, I know you’re in South Florida right now. Talk to us in Miami. You know, people get excited about going to South Beach and all other stuff. What’s happening? Yeah,
Andrea Sullivan 35:33
yeah. So Art Basel is happening. And yeah. So I’m over in Wynwood, very close to South Beach. Last year we were over in South Beach, and we’ve got a beautiful activation art house under our gallery Media Group. So we’re going to be gathering up a bunch of clients and talking about all kinds of interesting things that are happening in the world. But there’s so much happening here, and we like to really be where real people are, if you will. So there’s a lot going on culturally in Miami, any day of the week, but certainly Art Basel is a special time that attracts people from all over the world, lots of creativity here, and we’re going to be spending the week. I’ve got a bunch of vibers, as we call them, that are coming down for a birthday celebration of one of our vibers, but we’ve got a few folks that do some interesting work in the art world that are down here as well. We also are going to be participating in a wellness Oasis summit that has some of our friends and speakers from vYve. So we’ve got Deepak. Chopra is going to be speaking. Dan Buettner, Mark Hyman, Gary himself is going to be with Big Sean and talking a little bit more about mental health. Gary share a little bit more about his book that he just dropped, that’s for kids, and talking about some of his ambitions around V friends and storytelling and how to help use there. Back to our earlier conversation. So lots going on. It
Rolando Rosas 36:55
sounds exciting. Sounds like the place to be for all of that, all of that jazz. I and I don’t know if anybody that’s gone down to Miami and said I was bored out of my
Andrea Sullivan 37:07
mind. They won’t tell you all the stories, though, will you?
Rolando Rosas 37:13
Oh, no. It’s like, what stays in Vegas? One of those, one of those things. That’s
Andrea Sullivan 37:18
right, that’s right, yeah. Whereas, yeah, from Minnesota and Wisconsin, we share all the stories, don’t we? Oh,
Rolando Rosas 37:25
let me tell you, it’s funny because you say that my brother was telling me about ice fishing season that’s coming up, and he’s going to get an Aug. He’s still there. He’s in Duluth of all places, right? Talk about frigid I was like, No, you know, I don’t know about standing or sitting on top of a huge ice block for hours at a time, isn’t it
Andrea Sullivan 37:49
amazing? I have to say, I remember walking around on the lakes in Madison, and yeah, people would like, literally, dudes would go and disappear for like, a month. And I remember seeing one of these ice huts with a television that was plugged Yes, yes,
Rolando Rosas 38:05
it’s insane. People are still doing I remember my first time seeing I was driving to a client and driving just north, and you see a lot more lakes once you leave the Twin Cities, once you leave Minneapolis, and the first time you see a car on a lake in the winter, you’re like, that’s going through the water. There’s no way that car is going to stay there. There’s no way that hut is going to stay there. It’s just going to go but every season so far, who knows? Maybe it’ll become Miami in a few years. But every winter, people head out to the lakes, put the hut, do the ice fishing? Even see cars and trucks on the lake, which to me, I’m sorry, but I’m not doing that.
Andrea Sullivan 38:45
You’re not doing it. You gotta
Rolando Rosas 38:49
take a trip to where you are.
Andrea Sullivan 38:51
That’s right. Yeah, no, I don’t want to tell you how nice the weather is down here, because I just left it finally got cold in the Northeast. Don’t you think? Dave,
Dave Kelly 38:58
yeah, it finally got cold. I think it hit 20 degrees this week. Yeah,
Andrea Sullivan 39:02
and everyone’s complaining, like, this is a whole new thing. You know? That’s because it was, I think it was 80 a couple weeks ago. It was so anyway. But yeah, I’m not gonna, I’m not gonna rub anything in around the weather in Miami. Let me just put it that
Rolando Rosas 39:16
way. So Andrea, see what do you want us leave us with? In terms of, this is what’s been burning inside of me. This is a passion I want to share with the world. Words of Wisdom. What do you want to leave us with? Yeah, I just
Andrea Sullivan 39:35
really want people to lean into 2025, in a big way. And I think that there’s been so much angst floating around in the world in the past couple years that I would love for people to really think about what is it that they can do themselves to become happier, and to maybe think of 2025 like, what would it take to have that brain? Through year, that best year of your life, and really go and, like we were talking about, go and do the work on that. Go to do the work on that.
Rolando Rosas 40:10
You’re not asking for anything easy. Certainly not self reflection can be very difficult, because sometimes, like you’re talking about in the mirror, you may see some things you don’t like, and that’s the part of what’s the hard part. You’re going to see some stuff you like, stuff you don’t like, if you want to change it take some work,
Andrea Sullivan 40:31
I think so. And I think sometimes it’s helpful to have others around you that can help in creating a space where you can share some of it and get some perspective. And you know, not everybody has that tribe, right? So if we can maybe find that tribe that allows you to really be able to be honest with other people and then hopefully with yourself at the same time. Yeah,
Rolando Rosas 40:56
absolutely, I agree wholeheartedly with that. So Andrea, muchas gracias, appreciated. We have to do part two here, because there’s so much more. You have a bunch of questions. I know you got to get to the art thing and everything. Maybe Gary on the other line calling you to do some things before you get cooking here. But so I just want to thank you for coming in today, sharing your time with us. Much appreciated.
Andrea Sullivan 41:21
Well, Rolando and Dave. It’s been so fun. And if we can come back and maybe we can share all of the James Orsini,
Rolando Rosas 41:30
live on that. I like that idea to create something with James on it, too. Yeah,
Andrea Sullivan 41:36
there we go. He’s he was always got some new ones. So let’s bring him. Let’s, yeah, maybe we bring the both of us together. Oh,
Rolando Rosas 41:43
I like it. A little round table of jamesisms. You
Andrea Sullivan 41:48
want to make him turn bright red, that’s the goal. Yeah,
Rolando Rosas 41:51
love it. Big prop, Jimmy the pencil. Good. Andrea Sullivan today on the podcast. Thank you very much. Muchas gracias. And if this podcast with Andrea Sullivan has provided you with value, I want to invite you to hit that subscribe and like button, because it means the world to us. It lets us know we’re on the right track. The algorithms push it out to more people, and we could bring you more valuable folks like Andrea, maybe Gary v1 day. Maybe she may do it.
Andrea Sullivan 42:21
Gary V Okay,
Rolando Rosas 42:24
we’ve got too many Vayner folks. Dude, you’re the third one that we’ve had. So we love having folks from Vayner. And if you want to help support us even further and you love what we’re doing, go ahead. Check out in the description we have links to the business services that we offer. So if you’re looking for a technology partner that can tackle complex technology issues. I invite you to check those out. Somebody on my team will get in touch with you and see what we can help you with. Now we’ve been talking about complex technology issues. We’ve talked about cultural issues in the context of work, and everybody right now is talking about Amazon. So I talked to James Thompson a little while ago, and he had some really interesting things to say. If he could meet Andy Jassy right now, what we would ask him and say to him, I was actually surprised what he had to say. So go ahead and check that conversation now I’ll join you there with James, formerly of Amazon, and I will see you next time.
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