by Vernon Alder | Apr 17, 2025 | Blog
Marketing’s not magic. It’s not even that complicated. But it does require a little patience and a lot of reminding. Enter: the Rule of 7. Here’s the gist—people need to see your brand (or hear from you, or get gently nudged by your existence) at least seven times...
by Vernon Alder | Apr 7, 2025 | Blog
If you’re an Amazon seller relying on overseas products — especially from China — you’ve probably noticed some shifts in pricing, sourcing, and strategy. A big part of that? Tariffs introduced during the Trump administration. Here’s how they’re changing the game: 1....
by Vernon Alder | Apr 6, 2025 | Blog
Is AI quietly replacing artists—or are we just getting louder about it? Remember when making art meant staring at a blank page, wrestling with inspiration, and maybe crying a little? Now you can ask a robot to do it for you. “Make it Ghibli,” you type. And voilà—an AI...
by Vernon Alder | Apr 4, 2025 | Blog
After years of remote work flexibility, the pendulum has swung. Companies, both in the private and public sectors, are increasingly mandating a “return to office” (RTO). But is this return a seamless transition back to normalcy, or a bumpy ride filled with...
by Vernon Alder | Mar 31, 2025 | Blog
In a recent episode of “What The Teck with Andrea Sullivan,” hosted by Rolando and Dave, Andrea Sullivan, President of Vive by Vayner and former CMO at VaynerX, shared her valuable perspectives on a range of topics, from the future of branding in 2025 to...
Recent Comments