Ritu Java is the Co-founder and CEO of PPC Ninja, which provides Amazon PPC software and management services to agencies and brands. She specializes in helping six, seven, and eight-figure sellers maximize profits on Amazon through strategic advertising. With more than 12 years of experience in the e-commerce space, Ritu has guided hundreds of sellers on the intricacies of Amazon advertising.
Here’s a glimpse of what you’ll learn:
- [0:00] Rolando Rosas and Dave Kelly welcome Amazon advertising specialist Ritu Java
- [7:34] Foundational considerations for Amazon advertising and PPC
- [12:13] The importance of evaluating advertising metrics on Amazon
- [15:32] How to maximize your advertising budget on high-performing campaigns
- [25:27] Leveraging an Amazon Dayparting strategy to schedule campaigns
- [34:47] Best practices for campaign bidding
- [44:33] Ritu explains how brands can analyze search query performance reports
- [52:36] Key factors in business decision-making
- [57:52] ChatGPT’s potential in creating ad campaigns
- [1:10:54] Rapid-fire questions with Ritu
In this episode…
As sponsored listings dominate the first page of Amazon’s search results, brands compete for visibility on the platform. Organic rankings take time to build awareness and generate conversions, whereas advertisements boost product positionings. Yet this requires identifying relevant keywords for each product. How can you leverage PPC and other Amazon advertising methods to drive sales?
According to Amazon ad maven Ritu Java, brands’ most frequent mistake when strategizing campaigns is tightening their budgets on top-performing ads. Rather than exhausting your ad spend by launching campaigns with underperforming keywords, Ritu advises allocating your budget to high-engagement campaigns that generate sales. To measure performance levels and optimize your budget, consider employing a dayparting strategy to schedule campaigns during peak business hours. You can also analyze search query reports to determine the highest-ranking keywords for your brand. This requires identifying data trends over time to influence campaign creation.
In this episode of What The Teck? Rolando Rosas and Dave Kelly host Ritu Java, the Co-founder and CEO of PPC Ninja, who shares leading hacks for Amazon advertising. Ritu discusses best practices for keyword bidding, the key data points involved in business decision-making, and ChatGPT’s potential to create ad campaigns.
Resources mentioned in this episode:
- Rolando Rosas on LinkedIn
- Dave Kelly on LinkedIn
- Global Teck Worldwide
- Circuit Loops
- Ritu Java on LinkedIn
- PPC Ninja
- “An Educator’s Perspective on Worksite Wellbeing” with Dr. Mike Perko on What The Teck?
Sponsor for this episode…
This episode is brought to you by Global Teck Worldwide.
We are a full-service online retailer of professional headsets, webcams, and speaker phones from top manufacturers.
Since 2002, Global Teck Worldwide has provided affordable, high-quality communications equipment and customized telecommunications services to organizations of all sizes.
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Episode Transcript:
Ritu Java 0:00
As of today, I would say anyone who starts on Amazon needs to start with ads. Like there’s absolutely no way you’re going to be able to rise from the bottom of a very large pile of similar products. Most people are sourcing from the same factories, pack. I mean, even the factories are competing with you. So they have all the advantages. And so how do you stand out the first couple of months, try, you know, simple ads yourself, see what works, what doesn’t and then you know, just to buy your time back, you can start to look at maybe software initially, and see if that might help you. And then of course, if you want to just go straight to the agency, just have them manage your ads, that’s fine too. But it of course costs money and then you also have the the added kind of burden of overseeing what they’re doing and making sure you set them the right goals. Running an Amazon business is pretty brutal, unless you’ve got everything right. It’s very hard to see that kind of result that you might be hoping for, whether it’s a side hustle for you, or it’s a it’s a real business or if you’re just selling you know, retail, and you now want to dominate Amazon, no matter where you’re coming from Amazon isn’t easy. So you’ve got to start training yourself to understand the numbers. That’s probably your best chance at success.
Rolando Rosas 1:12
Talk about an up and comer here. Tick tock shop Oh welcome to What The Teck? your gateway to business strategies and tech secrets, shaping today’s workplace. Rolando, what’s going on Dave?
Dave Kelly 1:37
Hey, man, your room is still blue. I guess that’s our brand color. Zoom has nothing we’re going to do to change that anytime soon.
Rolando Rosas 1:45
aerelon plan I like it. I like it. And you know what Dave, I am pumped about today because we have somebody on the show that I respectfully I was telling her before we came on as a nerd. And I love that I’m a nerd myself. It’s so anybody that’s selling on Amazon today is going to find this session that we’re going to jump into today very insightful, because it’s not often we get to have somebody that can give us insights, peel the curtain back on multiple different aspects of Amazon from an analytical standpoint, from a research standpoint, from a data standpoint, tie it all together so that we can be better sellers on Amazon, right? No, no, no, not just opinion, but actual things that can actually work in Amazon businesses today. So I’m super pumped about that about ready to coming on today. We’re honored to have Ritu Java CEO of PPC Ninja. She has been a featured speaker on Kevin kings billion dollar summit pretty two doesn’t stop there. She’s your guide to conquering the Japanese market offering branding localization, PPC management video ad creation Plus she’s a mentor providing coaching programs for PPC excellent and for those that don’t know what PPC means is basically ads excellence in advertising burritos company also offers software solutions, simplifying operations across multiple regions, say goodbye to tedious data manipulation. We’re going to get into that with her because there’s a lot to dive into. And the rapid evolution of Amazon has enabled us to unlock the more specifically PPC ninja to be able to unlock some of the secrets that are trapped within the data. I want to welcome Ritu Java to the show, and I am looking forward to learning more about these insights and unlocking the data so that we can be better sellers. Let’s walk them out of the greenroom. Ritu Hello. How are you? Going good. Was there anything I missed in the intro enough? I thought I fumbled that a little bit my my my troops a little parched. But I hope I got it right.
Ritu Java 3:56
You got it right. Yeah, absolutely. Yeah. I mean, we are a software and services provider for Amazon advertising and we help sellers, six, seven and eight figure sellers get the maximum profitable growth out of their advertising. And that’s kind of our purpose of existence. So that’s what we do. Yeah.
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