by Vernon Alder | Apr 17, 2025 | Blog
Marketing’s not magic. It’s not even that complicated. But it does require a little patience and a lot of reminding. Enter: the Rule of 7. Here’s the gist—people need to see your brand (or hear from you, or get gently nudged by your existence) at least seven times...
by Vernon Alder | Mar 8, 2025 | Blog
Once upon a time, Sony Ericsson was a big deal. Their Walkman phones were everywhere, their Cyber-shot cameras made sense in a pre-smartphone world, and they were ahead of the game for a while. But then the iPhone happened, Android took over, and Sony Ericsson? Well,...
by Vernon Alder | Mar 1, 2024 | Blog
Thinking about leaving your stable job to chase the entrepreneurial dream? While starting a business can be rewarding, it’s not always the right move for everyone. Here are seven reasons why you might want to think twice before handing in your resignation...
by Vernon Alder | Feb 19, 2024 | Blog
The digital commerce landscape is ever-expanding, with online sales projected to soar beyond 6.3 trillion U.S. dollars globally in 2024. Aspiring entrepreneurs seek pathways to tap into this lucrative market within this dynamic environment. One such avenue is through...
by Vernon Alder | Feb 9, 2024 | Blog
So, you want to switch from residential internet to business internet… You’re not alone! Many need to familiarize themselves with business-grade internet’s technical jargon and nuances. But fear not – having a grasp of these terms can make all the...
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